Pura Smart Fragrance & Technology

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A smarter way to fragrance

Innovative smart features paired with premium, clean scents to give you the most modern, customized, and high-end scenting experience possible.

Home & car diffusers

for small spaces, large spaces and your drive.

Smart app controls

adjust fragrance intensity and set automatic timers for customized scenting

Over 200+ fragrances

from renowned brands you already love

Safe & clean

Premium fragrances created with ingredients that are safe and clean. No parabens or phthalates.

Long lasting

Enjoy up to 30 days of premium scent when diffusing 2 fragrance vials for 6–8 hours per day

Smart controls

Adjust fragrance intensity, set schedules and timers, and more in the Pura app.

Adaptive diffusion

Get a consistent scent experience based on the temperature in your home

Swap fragrances

Not satisfied with a fragrance? Let us know and we'll send you a replacement.

Risk-free exchanges

Don't like your new scent? Return it within 30 days and we'll send you one you'll love. Reminder: returned scent should be at least half full for an exchange.

Top rated

Join 300,000+ subscribers and enjoy 20% off every order.

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Beloved brands

Scent your space with over 200+ fragrances from top brands including Capri Blue, NEST New York and LAFCO.

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Subscribe & save

- Save 20% with every subscription
- Swap fragrances anytime
- Customize your delivery cadence
- Manage your subscriptions in the free Pura app

Make scent personal with a custom set

Select the diffuser that’s right for the area you’re designing and customize it with premium fragrance to fit your style, preferences, and routine.

Build a Pura set

50,000+ verified 5-star reviews

See what subscribers are saying about Pura

I enjoy the auto-ship subscription

I enjoy the auto-ship subscription. I can manage scents on the app. I always get a reminder before it ships just in case I want to change anything. It’s just so convenient!

-Sheri B.

One of my best purchases

One of my best purchases in a while! Love having a subscription, too! I never run out and my house and car always smell luxurious!

-Alexxis B.

If you’re questioning, it’s so worth it

The installation was really easy. I love this and have added more to every order for every room in my house.

-Alyssa A.

Easy to shop

Easy to shop using the app and I love the subscription so I don’t have to remember to order!

-Lexi B.

You need it

For someone who constantly has room sprays, candles, wall plugs, you name it... THIS is a game changer for me! Being able to control the scent intensity, when it runs AND have a cute night light is an instant sell for me! I’ve quickly purchased more and will continue to do so.

-Janele S.

Genius

I now have 4 diffusers and obsessed with this concept! I have 3 at home and one at work. I love the idea of having total control of intensity level for each scent and the timer feature. I would have one in every room if I could! I will never go back to any other type of air freshener.

-Siobhan K.

I love my Pura Scents