New Smart vials and Puralast™ technology work together to efficiently fill your space with your desired intensity, making fragrances last 20% longer (Up to 120 hours). Learn More
Now lasts 20% longer with Puralast™
Make every celebration better with the bright and effervescent blend of zesty fruits and fizzing cranberry.
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Top: effervescent tonic, cranberry juice, key lime
Middle: juniper berry, pink grapefruit, mission plum
Bottom: strawberry, agave, sandalwood
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.
Bubbly. Celebratory. Fun.
Pop the bubbly! This tart yet sweet scent sparks excitement in new ways with notes of key lime and cranberry juice mixed with juniper berry, wintry mission plum, and agave. Inspired by New York City restaurants and a magical night on the town, this lively fragrance will bring a feeling of happy days and will have you celebrating all season long.
Life is better when it smells good
Pura knows the power fragrance holds, and we’re passionate about bringing that power into your home. We meet with the world’s leading fragrance experts and scientists to create original fragrances that are safe, beautiful, and full of possibility.
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