Pura in the Media
How Pura Is Turning Fragrance Into a Force for Change
Whether it’s a freshly brewed chai or the first drops of rain on a spring day, scent has the power to transport us to a place, memory, or meaningful experience. That’s the idea behind the Pura x Malala Fund Collection, featuring four home fragrances inspired by the communities that the non-profit organization supports: Tanzania, Brazil, Nigeria, and Pakistan.
Best Overall Gift for Dog Lovers
Dog parents understand the struggle of keeping pet odors out of the house, and it’s no easy task. That’s why Pura’s Open Air Pet Set is our top contender for the best overall gift for dog moms. The set makes it easy to make the house smell like there isn’t a furry roommate living there, without filling your abode with harmful toxins and fragrances.
This Smart Diffuser Makes Your Home Smell Like a Spa
Whether your mom prefers an aroma-filled home or a relaxing car ride, Pura has something for her.
Personalize Your Space With Pura Smart Diffusers And Scents
Give the atmosphere in your home or car a boost this holiday season with a Pura smart diffuser—designed to disperse fragrances on a schedule that works for you. The brand carries a range of premium scent dispensers for different room sizes and cars that are easy to set up and maintain with personalized settings.
Pura 4 is a winner of a Parade Home & Garden Household Superstar Awards
“The app makes it so easy to control, whether I want to adjust the fragrance intensity, schedule when it runs or switch between scents,” Madden says. “They also offer fragrances from almost all of the big candle brands, which makes it easy to know which scents to order. It’s hard to beat Pura from a convenience and selection standpoint.”
Pura Continues Collaboration with The Met, Introduces Swiss Pine & Eucalyptus
Home fragrance brand Pura announced the launch of its latest fragrance, Swiss Pine & Eucalyptus, in collaboration with The Met. This scent is inspired by the painting Sunrise on the Matterhorn, created by German-American artist Albert Bierstadt in 1856.
Pura #10: Utah’s fastest-growing companies in 2025
As a leader in smart home fragrance, Pura offers app-controlled scent diffusers and partners with brands like Disney, Studio McGee and Capri Blue to provide luxury fragrances to homes and cars.