Free smart diffuser
Subscribe to your fragrance(s) for 6 months and your diffuser is free. Try it for 30 days, risk-free.
Select your FREE diffuser
Pura Home Plus™
Designed for open concept and areas with vaulted ceilings
Pura Home™
Designed for bedrooms, kitchens, and living rooms
Pura Mini™ Bundle
Designed for bathrooms, entryways, home offices
Pura Car™
Designed with a rechargeable battery
How it works
Build your set to start your subscription.
Save 20% on fragrance subscriptions every month. Swap scents anytime.
Complete your 6-month subscriptions & the diffuser is free.
Why millions love Pura
Clean & safe fragrances
Clean, premium ingredients crafted to be safe for the whole family—including pets.
Smart scent control
Schedule and automate your scent experience without wasting fragrance.
Scent selection
Discover your perfect scent for any mood or style with 300+ fragrances from iconic brands.
Subscription benefits
Subscribe & save
Save 20% on all subscribed fragrances
Swap fragrances
Try something new with each order
Free exchange & returns
If you don’t love your fragrance, we’ll replace it—on us
Lifetime warranty
Get lifetime coverage on your diffuser
Earn rewards points
Plus get early access to new fragrances and promotions