Terms of Use

Effective Date: November 1, 2026 (v1.0.0)

Welcome, and thank you for your interest in Pura Scents, Inc. (“Pura”, “we”, “our”, or “us”). These Terms of Use together with all documents, policies, and terms they incorporate by reference (collectively, “Terms of Use”) are a legally binding contract entered into between you and Pura regarding your visit, viewing, accessing, or other use of the Platform (defined below, which includes without limitation the Website, Devices, Consumables, Software, Digital Content, and Subscription, each defined below), and other related services and activities sponsored by Pura such as Pura messaging systems, social media sites, or programs (collectively, “Services”). For purposes of these Terms of Use, “you” refers to all persons accessing and/or using any part of the Platform and/or Services including you, and if you are entering into these Terms of Use on behalf of an organization, you individually and also on behalf of such organization.

PLEASE READ THE FOLLOWING TERMS CAREFULLY:

YOU AGREE THAT YOU HAVE READ AND UNDERSTOOD, AND AS A CONDITION TO YOUR USE OF ANY PART OF THE PLATFORM AND/OR SERVICES, YOU AGREE TO BE BOUND BY THESE TERMS OF USE. IF YOU ARE NOT ELIGIBLE, OR DO NOT AGREE TO THESE TERMS OF USE, THEN YOU DO NOT HAVE OUR PERMISSION TO USE THE PLATFORM AND/OR SERVICES. YOUR VISITING, VIEWING, ACCESSING, OR USING OF ANY PART OF THE PLATFORM AND/OR SERVICES CONSTITUTES AN AGREEMENT BY YOU AND BY PURA TO BE BOUND BY THESE TERMS OF USE.

1. INTRODUCTION

You acknowledge and agree that by (i) visiting, viewing, accessing, or using the Platform or any Services, (ii) clicking “Agree”, “Purchase”, “Submit”, or similar links, or (iii) signing or confirming any other agreement incorporating these Terms of Use (any of the foregoing, herein “Accept”), that you have read, understand, and agree to be bound by these Terms of Use, irrespective of whether you are a guest or a registered User (defined below) of the Platform or Services, and you represent and warrant that you are of the age of majority in your jurisdiction and are fully able and competent to form a binding contract with Pura by entering into these Terms of Use. You may not interfere with the security of, or otherwise abuse the Platform or Services or any system resources, services, or networks connected to or accessible through the Platform or Services. You may only use the Platform or Services for lawful purposes and are prohibited from using the Platform or Services in a manner that is contrary to or in violation of these Terms of Use. IF YOU DO NOT AGREE TO THESE TERMS OF USE, THEN YOU MAY NOT ACCESS OR USE THE PLATFORM OR SERVICES. PURA’S ALLOWANCE OF YOUR ACCESS TO AND USE OF THE PLATFORM AND SERVICES IS EXPRESSLY CONDITIONED UPON YOUR ASSENT TO ALL OF THE TERMS AND CONDITIONS OF THESE TERMS OF USE, INCLUDING THOSE TERMS WHICH ARE INCORPORATED BY REFERENCE, TO THE EXCLUSION OF ALL OTHER TERMS.

2. PLATFORM ACCESS AND ACCOUNT REGISTRATION

To access the Platform and use the Services, you may be asked to provide certain Account Information (defined below) and other details. This Account Information helps us to create and maintain a Pura account and corresponding “Profile” for you (collectively, “Account”), which is necessary for providing you and other users (each, a “User”) the content, customer service, and network management that comes with the Platform and Services. You agree that all Account Information you provide is correct, current, and complete and that you will promptly notify us of any changes to your Account Information. You agree that all Account Information you provide is governed by the Privacy Policy (defined below) and you consent to all actions we take with respect to your information consistent with the Privacy Policy.

With regard to usernames, passwords, and any other piece of information you provide to us, or we provide to you, as part of the Account registration and security procedures (collectively, “Account Information”), you agree to treat such Account Information as confidential, and you must not disclose it to any other person. We reserve the right to reject, require that you change, or reclaim usernames, including on behalf of businesses or individuals that hold legal claim, including trademark rights, in those usernames. You must maintain the security of your Account, and you are responsible for choosing a strong, secure password for your Account, using a unique combination of letters, numbers, and special characters. We strongly recommend that you do not reuse passwords from other websites or services. Using a unique password helps prevent unauthorized access to your Pura Account in the event of a data breach on other websites/services that you use. Pura is not responsible for any access to your Account resulting from compromised credentials, including credentials reused from other websites/services. You further acknowledge that your Account Information is personal to you, and you agree not to provide any other person with access to the Platform or Services using your Account Information. You agree to notify us immediately via support@pura.com of any unauthorized access to, or use of, your Account Information, or any other breach of security that you become aware of. You should use particular caution when accessing your Account from a public or shared computer or device so that others are not able to view or record your Account Information or other personal information. To protect your Account Information, you agree that you will exit from your Account at the end of each session or use of the Platform or Services.

Users under 18 years of age (or the age of legal majority where the user lives) may only use the Platform and our Services under the supervision of a parent or legal guardian who agrees to be bound by these Terms of Use. The parent or legal guardian of a user under the age of 18 (or the age of legal majority) is fully responsible for the acts or omissions of such user in relation to use the Platform and our Services. If you are a parent or legal guardian and you believe that your child under the age of 18 is using the Platform or our Services without your consent, please contact us at support@pura.com.

You may not transfer your Account or Account Information to any other person, and you may not use anyone else’s Account or Account Information at any time. You agree you are fully responsible for all access to and use of the Platform and Services with your Account Information. Under no circumstance will Pura be liable for any acts or omissions that give rise to your Account or Account Information being compromised for reasons outside of our control.

We have the right to disable, terminate, or suspend any Account, username, password, or other Account Information, whether chosen by you or provided by us, or place certain technical safeguards in the Platform or on your Account, at any time in our sole discretion for any or no reason, including but not limited to (a) to curb fraud, abuse, or password-sharing, (b) if, in our opinion, you have violated any provision of these Terms of Use, or (c) we deem a need exists to safeguard the Platform or Services from fraud, abuse, or security or other vulnerabilities. If we disable, terminate, or suspend your account, you will not create another account without our prior written permission.

3. PRIVACY POLICY

Our collection, use, and handling of information about you—whether obtained directly from you or as a result of your access to and use of the Platform or Services—is subject to our Privacy Policy, which can be found at https://pura.com/pages/legal#privacy-policy (“Privacy Policy”). By accessing or using the Platform or Services, you acknowledge that you have received and reviewed our Privacy Policy. As further set forth in the Privacy Policy, the Platform and Services may collect data about you, your Device, and your interactions with the Services, including but not limited to device type, unique device identifiers, and information linking your Device to your Account, Subscription, and Subscription Benefits (defined below). Additionally, the Platform and Services may provide us with information about your Digital Content usage, such as your purchases, what you subscribe to, upload, or otherwise access, which we may use to: (I) make personalized recommendations; and (II) personalize and optimize the features and functionality of the Platform.

4. THE PLATFORM

For purposes of these Terms of Use, the “Platform” shall be defined collectively as the Website, Devices, Consumables, Software, Digital Content, and Subscription. Your request, interaction, receipt, activation, purchase, or any other access or use of the Platform shall be governed by these Terms of Use.

(a) General Restrictions – Platform.

You may not access, use, transfer, copy, or display the Platform, except as expressly permitted in these Terms of Use. You must use the Platform only for your personal, non-commercial use. In addition, you may not: (I) copy, sell, rent, lease, distribute, broadcast, sublicense, or otherwise assign any right to the Platform to any third party; (II) remove any proprietary notices or labels from the Platform, or reverse engineer, decompile, disassemble, or attempt to extract the source code of any portion of the Platform; (III) attempt to disable, bypass, modify, defeat, or otherwise circumvent any digital rights management system embedded in or used by the Platform; (IV) use the Platform for any illegal or any purpose not expressly authorized by these Terms of Use; (V) download or copy Account Information for the benefit of a third party, or engage in data mining, scraping, or the use of bots or similar data gathering and extraction tools; (VI) use any device, software, or routine to interfere with or attempt to interfere with the proper functioning of the Platform or any other person’s access to or use of the Platform; (VII) submit, upload, or transfer any unauthorized files, code, or scripts to the Platform, or use any automated device, program, algorithm, or process to access, copy, monitor, or circumvent the navigational structure or presentation of the Platform. While the Platform may be available in various territories and languages, we make no guarantee of availability in all territories or in every language.

(b) Website.

The “Website” includes Pura.com, our Pura e-commerce shopping/checkout pages (“Pura Shop”), all other Pura-owned or operated websites, and all related subdomains and localized website versions thereof, excluding third-party retail/distribution partner sites. We make no guarantee that the Website or Pura Shop will be available in every territory, region, or language. Pura grants you a revocable, limited, non-exclusive, non-assignable, non-sublicensable right to use each Website for its intended purposes and in accordance with these Terms of Use and all Applicable Law. We do not guarantee that any Website will be available at any particular time or at all. Your rights do not include any resale or other commercial exploitation of any aspect of any Website or its contents, including product listings, descriptions or prices, or any derivative use of a Website.

(c) Devices.

Pura offers a wide variety of electronic and corded products, including Pura home diffusers, car diffusers, and more (collectively, “Devices”). Many of the Devices offered by Pura are Internet of Things (IoT) devices designed and/or required to access, interface with, or be used with the internet and the Software (such Devices, “Connected Devices”). In order to register or use a Connected Device, you must have a compatible mobile device, with the applicable Software installed, a bluetooth connection, and a high-speed internet connection. The specific requirements for Connected Devices and applicability of certain Digital Content and Subscription Benefits (defined below) for certain Connected Devices may change from time to time and, in some cases, whether a Device is (or remains) a Connected Device may depend on software or systems provided or maintained by other machine or components manufacturers or other third parties outside of our control. Please refer to the relevant app store listing for the Pura application for your device for additional information about minimum system requirements. Purchases of Device(s) made from the Website are governed by these Terms of Use, whereas Device(s) purchased from other websites, locations, or stores may be subject to third-party terms and conditions made available by the applicable seller. Your use of any such Device purchased elsewhere, however, remains subject to these Terms of Use. There may be laws in the jurisdiction that you install a particular Device applicable to where and how to install that Device. You should check that you are in compliance with all relevant laws in your jurisdiction. Pura is not responsible for any injury or damage caused by self-installation. These Terms of Use are not intended to cover the technical specifications, regulatory certifications, safety instructions, Device warranty, or other matters relative to Device(s) not expressly set forth herein. Such matters are governed by separate terms and conditions often made available at the time of purchase, included with product packaging (physically or digitally), or otherwise provided by Pura or our authorized resellers. For additional information or assistance with your Device(s), please visit our Help Center at https://help.pura.com/, or learn more about applicable Device warranties at https://pura.com/warranty.

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(d) Consumables.

Devices are also optimized to work with Pura fragrance vials, discs, and more (collectively, Pura “Consumables”). Not all Devices work with all Consumables. Certain specialty Consumables only work with specific Devices (e.g., Pura Car™ may interface only with Pura Car™ Devices). Device compatibility with Consumables may change from time to time and, in some cases, whether certain Consumables work or are compatible (or remain so) with a given Device may depend on Software or Platform changes.

(e) Software.

Our “Software” includes any hosted applications, mobile applications, software programs, software features, AI-powered Features (defined below), Beta Features (defined below), firmware, interfaces, or other applications or data provided by Pura. The term “Software” shall not include any Third-Party Component(s) (defined below) or Open Source Components, whether or not the Third-Party Component or Open Source Components accompanies, is provided with, or operates in conjunction with, the Software and/or any other portion of a Device. “Third-Party Components” means applications, software, interfaces, and firmware, licensed by Pura from a third party for incorporation into the Software, Device, or Platform. “Open Source Components” means those parts of the Platform, Software, or Services that include or link to components that are subject to open source licenses. To the extent such Open Source Components are governed by open source licenses, your use of those components is governed by the applicable open source license terms, and not by these Terms of Use. We disclaim all representations, warranties, and liabilities related to such Open Source Components.

(I) Grant of Software License. Pura grants you a limited, non-exclusive license (the “Software License”) to download, install, and use the Software that is provided to you (and excluding, for the avoidance of doubt, any source code) on your smartphone, tablet, or other mobile device (“Your Mobile Device”), provided that the Software is used (A) only in a location you control or have permission to control (e.g., a home or office, your place of business), or, (B) only on such mobile device owned or otherwise controlled by you, and (C) only in connection with a Pura Device owned or controlled by you. THE SOFTWARE AND ALL DIGITAL CONTENT made available through the PLATFORM is licensed, not sold, to you. Your license to THE SOFTWARE AND ANY DIGITAL CONTENT is subject to your prior acceptance of these Terms of Use.

(II) Software Availability. The Software and its features may change from time to time, including capabilities to: (A) automatically check for changes, enhancements, and upgrades to the Software (collectively, “Upgrades”); (B) prevent or disable backwards compatibility or downgrades (“Downgrades”) after an Upgrade is installed; (C) restrict the use or operation of a Device with other Devices, Consumables, Digital Content, or Subscription Benefits; (D) lock, make unavailable, or place limits on Digital Content; and (E) function on any given Device, operating system, version of the Software, or Your Mobile Device. You hereby understand and agree that Pura may make Upgrades available to you or require Upgrades. If Pura, either directly or indirectly makes any Upgrades to the Software, such Upgrades shall be subject to these Terms of Use unless such Upgrades are expressly provided to you under other or additional terms and conditions, in which case, such other or additional terms and conditions (which may include the payment of additional fees) (“Upgrade Terms”) shall govern in addition to these Terms of Use. In the event of any inconsistency between Upgrade Terms and these Terms of Use, or between Upgrade Terms and the Subscription Terms (defined below), the Upgrade Terms shall control.

(III) Software Ownership. All right, title, and interest in and to the Software, including but not limited to all software, content, logos, graphics, trademarks, service marks, brand elements, and other materials provided by Software are and will remain the exclusive property of Pura and its licensors.

(f) Digital Content.

(I) You and/or the Users to which you have granted access to Pura Services may be able to post user-generated content, such as comments, answers or reviews, and other materials ("Digital Content") in the Services. The User posting such Digital Content will remain the owner of the Digital Content. You are responsible for all Digital Content that is posted from your Account.

For all Digital Content, you represent and warrant that (A) the User has the right to post the Digital Content, (B) neither Pura nor any third party's rights, laws, statutes, ordinances or regulations, e.g. COPPA, FERPA, CalOPPA, etc., will be violated by such Digital Content, (C) you are not being compensated for the Digital Content; and (D) the Digital Content (i) is not harmful, trade libelous, fraudulent, threatening, abusive, harassing, defamatory, pornographic, obscene, explicit or vulgar, libelous, or otherwise injurious, objectionable or offensive or that infringes on Pura or any third party's rights of publicity or privacy, (ii) does not make the security of your Account and/or Services vulnerable in any way, (iii) does not contain any viruses, worms, Trojan horses, trap doors, back doors, easter eggs, time bombs, cancelbots, ransomware, malware, or other code or computer programming routines that contain contaminating or destructive properties or that are intended to damage, detrimentally interfere with, surreptitiously intercept or expropriate any system, data or personal information, (iv) does not contain or constitute chain letters, mass mailings, political campaigning, or any form of "spam," (v) does not contain information that is false, inaccurate or misleading and (vi) does not include or constitute commercial advertisements or solicitations. You are solely responsible for all of your Digital Content and any Digital Content created, submitted, or posted from your Account, and the consequences of transmitting, submitting or posting such Digital Content. You acknowledge that Pura and its designees shall have the right (but not the obligation) in their sole discretion to refuse or remove any Digital Content or material that is available through the Services.

By posting Digital Content, you grant Pura an irrevocable, perpetual, non-exclusive, transferable, sub-licensable, fully paid, worldwide license to use, copy, publicly perform, publicly display, reformat, edit, translate, excerpt (in whole or in part) and distribute such Digital Content for any purpose, commercial, advertising, or otherwise, on or in connection with Pura Services, or the promotion thereof, to prepare derivative works of, or incorporate into other works, such Digital Content, and to grant and authorize sublicenses of the foregoing. You also hereby grant each User of an Account and/or Service a worldwide, non-exclusive, fully paid, royalty free, worldwide license to use, copy, publicly perform, publicly display, host, reformat, edit, translate, excerpt (in whole or in part) any Digital Content you submit during each such User's use of the Account and/or Services. You irrevocably waive any and all claims and assertions of moral rights or attribution with respect to Digital Content that you may have under any Applicable Law or under any legal theory.

Enforcement of this Section 4(f) is solely at Pura’s discretion, and failure to enforce this section in some instances does not constitute a waiver of our right to enforce it in other instances. This Section 4(f) does not create any private right of action on the part of any third party or any reasonable expectation that the Platform or Services will not contain any content that is prohibited by these Terms of Use or that objectionable material will be promptly removed after it has been posted.

We do not undertake to review all Digital Content, and we expressly disclaim any duty or obligation to undertake any monitoring or review of Digital Content. Although we have no obligation to screen, edit, or monitor Digital Content, we may:

• delete or remove Digital Content or refuse to post any Digital Content at any time and for any reason with or without notice, including without limitation for any violations of Applicable Law or these Terms of Use;

• terminate or suspend your access to all or part of the Platform and Services if your Digital Content is reasonably likely, in our sole determination, to violate Applicable Law or these Terms of Use;

• take any action with respect to your Digital Content that is necessary or appropriate, in Pura’s sole discretion, to ensure compliance with Applicable Law and these Terms of Use or to protect any third-party rights, including third-party intellectual property and privacy rights (e.g., providing information to copyright owners in furtherance of Digital Millennium Copyright Act takedown requests); and

• cooperate fully with law enforcement authorities or court order requesting or directing us to disclose the identity or other information of anyone posting any materials on or through the Platform or Services.

(g) Subscription.

Pura offers certain perks, features, benefits, and discounts through a branded paid subscription experience (“Subscription”). When you have an active Subscription, you may (I) receive additional benefits subject to the Rewards Terms of Use, found here and incorporated herein by reference, as well as (II) unlock certain offerings made exclusively to Subscription Users (collectively, the “Subscription Benefits”). All Subscriptions and your eligibility for any applicable Subscription Benefits are subject to the Subscription Terms, found here (the “Subscription Terms”). Additional details and definitions related to the Subscription, Subscription Plans, Subscription Benefits, and the associated Payment Method (defined below), automatic renewal thereof and cancellation and/or termination of the Subscription/Subscription Plan can be found in the Subscription Terms. Cancel your Subscription/Subscription Plan at any time by visiting the “Subscriptions” section of the Website’s “Account” page or by clicking here.

5. TERMS OF SALE; PAYMENT; PRICING

(a) Terms of Sale.

(I) Transactions. If you wish to purchase any product made available on the Platform or through the Services including without limitation Devices, Consumables, and/or a Subscription Plan (each such purchase, a “Transaction”), you may be asked to supply your Account Information and certain information relevant to your Transaction including, without limitation, information about your Payment Method, your billing address, and your shipping information. By submitting such information, you grant Pura the right to such information for itself and to provide such information to third parties for purposes of facilitating Transactions and any ongoing Services initiated by you or on your behalf. Verification of such information may be required prior to the acknowledgment or completion of any Transaction.

(II) Sale Of Products To End Users Only. We only sell Devices, Subscriptions or Consumables to individuals who can purchase with a permitted payment method. You are permitted to purchase only for end use and not for resale. We may in our discretion refuse and/or cancel any order that we believe may lead to resale. Pura sells its Devices Consumables from the site to end-user customers who enroll in a subscription or purchase as a one-time purchase, to receive the Devices or Consumables (“Subscription(s)”). You may not purchase Devices, Consumables, or Subscriptions with the intent to further distribute or resell. We reserve the right to limit the quantity of Subscriptions purchased per Account, per person, per household, or per order. The Subscription and all rights and privileges conferred are personal and non-transferable. We reserve the right, without prior notice, to refuse to process or complete any Transaction, and to cancel any Transaction in our sole discretion.

(III) Product and Service Descriptions. All descriptions, images, references, features, content, specifications, and prices of products and services described or depicted on the Platform or through the Services are subject to change at any time without notice. Certain weights, measures, and other descriptions are approximate and are provided for convenience purposes only. The inclusion of any products or services on the Platform or through the Services does not imply or warrant that these products or services will be available or operate error-free.

(IV) Legal Compliance. It is your responsibility to ascertain and obey all Applicable Law (including minimum age requirements) in regard to the receipt, possession, and use of anything purchased from the Platform or through the Services. By placing an order, you represent that the products ordered will be used only in a lawful manner. You agree to comply fully with all applicable U.S. and international export and re-export control laws and regulations, including the Export Administration Regulations (“EAR”) maintained by the U.S. Department of Commerce and trade and economic sanctions maintained by the U.S. Department of the Treasury’s Office of Foreign Assets Control (“OFAC”) (collectively, “Export Laws”). No portion of the Platform may be downloaded or otherwise exported or re-exported (i) into any country or region subject to an applicable embargo or other trade restriction by any government regulatory agency having jurisdiction; or (ii) by or to any person or entity on the United States Treasury Department’s list of Specially Designated Nationals (SDN) or the United States Commerce Department’s Consolidated Screening List (CSL) or Table of Denial Order. By downloading, accessing, or using the Platform or Services, you agree to the foregoing, and you represent and warrant that you are not located in, under the control of, or a national or resident of any such territory, country, or region, or on any such list.

(V) Right to Modify. Pura reserves the right, with or without prior notice, to do any one or more of the following: (A) limit the available quantity of or discontinue any product or service; (B) impose conditions on the honoring of any coupon, coupon code, promotional code, Free Trial, or other similar promotion; (C) bar any User from making or completing any or all Transaction(s); and (D) refuse to any User the ability to purchase any product or service.

(VI) Charges / Risk of Loss. You agree to pay all charges that may be incurred by you or on your behalf through the Platform, at the price(s) in effect when such charges are incurred. You agree to pay any applicable shipping and handling charges in conjunction with your Transaction. We reserve the right to increase, decrease, add, or eliminate shipping and handling charges from time to time, but we will make commercially reasonable efforts to provide notice of the changes applicable to you before your Transaction is completed. Unless we state otherwise in writing via the Platform, all risk of loss or damage to any product or service passes to you upon delivery of said product or service to our designated carrier.

(VII) Taxes. You are responsible for any applicable sales, use, duty, customs, or other governmental taxes, levies, and fees (“Taxes”) due with respect to any Transaction. We will collect applicable Taxes if we reasonably determine we have a duty to collect Taxes. We will present an estimate of Taxes we collect at the applicable checkout, however, Taxes may be updated later when your Transaction is finalized and completed. As such, the actual Taxes charged may be adjusted from the amount shown at such checkout, and we will provide you a receipt showing the actual amount of Taxes charged on your purchase. Several factors may cause this, such as variances between processor programs and changes in tax rates. We are not required to, and do not, collect Taxes in all states, territories, countries, and regions. You may have a duty to directly report and pay Taxes if we do not collect such Taxes.

(b) Payment.

Except as otherwise specified, all payments to Pura in connection with the Platform or Services (individually a “Payment”, collectively “Payments”), including all Website and Subscription Fees payments, taxes, and shipping and handling costs, are subject to the following terms and conditions:

(I) Payment Method. Payments must be made using a valid credit card, debit card, currently accepted forms of electronic payment (e.g., PayPal, Apple Pay, etc.), authorized payment methods and/or subscription management services available on Your Mobile Device (e.g., the Apple App Store or Google Play), currently authorized third-party financing offers (e.g., Buy-Now-Pay-Later providers like Affirm or Klarna), or other means of payment that we may approve from time to time (each, a “Payment Method”). You represent and warrant that you have the right to use any Payment Method that you submit in connection with a Payment. Our accepted Payment Methods are subject to change at any time without notice and we reserve the right to modify, discontinue, replace, or add any accepted Payment Method.

(II) Third Party Payment Processors. Pura utilizes one or more third-party payment processors (“ESPs”) to handle Payments. By purchasing or subscribing to any products, services, Subscription Plan, etc., we offer, you authorize us to share any and all necessary payment information with these ESPs to facilitate the Transaction and any applicable recurring or automatic renewal fees. You acknowledge and understand that we are not responsible, and you agree to indemnify and hold us harmless, for the actions or omissions of any such ESPs in connection with any of your Payments.

(III) Pre-Authorization and Payment Method Updates. Pura may seek pre-authorization of your Payment Method(s) prior to your purchase to verify that the Payment Method is valid and has the necessary funds or credit available to cover your purchase. By providing a Payment Method, you authorize Pura and applicable ESPs to (A) store the Payment Method in your Account and other required places to facilitate purchases and Transactions, and (B) charge a nominal amount for purposes of authorizing and/or verifying your Payment Method. This nominal charge may be refunded in the case that it is related to a promotional Pura service. You understand and acknowledge that Pura or its ESPs may receive secure notifications from card issuers and banks when there are changes to the stored Payment Method(s) linked to your Account, such as updated card number, expiration date, or CVV. In such cases, Pura or its ESPs may automatically update Payment Method details without notice or consent to ensure uninterrupted service. To review the changes made or choose your default Payment Method, please refer to the Payment Settings in your Pura Account.

(IV) Payment Method Authorization. You authorize Pura and applicable ESPs to charge all sums for all amounts due to Pura related to a Transaction or to open your Account, enter a contest, or purchase other goods or services, including all applicable Taxes, to the Payment Method you designate (or, if applicable, Backup Payment Method (defined below)). You acknowledge and agree that you remain responsible for ensuring that at least one valid Payment Method is available and in your Account at all times. If we are unable to process a Payment, your access to the Platform or Services may be fully or partially suspended or terminated until the outstanding amount is successfully collected.

(V) Backup Payment Method Authorization. By adding a Payment Method to your Account, you expressly authorize us and applicable ESPs, without further notice or consent, to charge such Payment Method and any other Payment Method stored in your Account in the event that your designated primary or “default” Payment Method declines, fails, has insufficient funds, or is otherwise unavailable for any reason (each, a “Backup Payment Method”). This authorization applies to all amounts due, including but not limited to one-time purchases, service fees, and Subscription Fees (whether first-time, recurring, or automatic renewal Subscription Fees).

(VI) Responsibility for Payments in the Event of Termination, or Suspension of Your Account. If you terminate your Account or your Account is suspended or disabled by us, you will remain responsible for paying all amounts incurred prior to termination, suspension, or the disabling of your account.

(VII) Limitation of Liability. We shall not be responsible for any overdraft charges, currency conversion or foreign transaction fees, bank fees and charges, or other costs, fees, or liabilities incurred by you from your financial institution in connection with a Transaction or as a result of any pre-authorization, charge to, or use of any Payment Method or Backup Payment Method.

(c) Pricing.

(I) Pricing Terms / No Refunds. All prices listed on the Platform are in U.S. Dollars (USD) unless otherwise stated, and exclude all taxes or charges for shipping and handling. The prices of all products and services are subject to change at any time without notice. Prices may vary based on where a Transaction occurs (e.g., pricing differences due to currency, territory, country, or region) or depending on what Payment Method you use (e.g., pricing differences because the Transaction occurred or Subscription is managed through a third-party). Except as (A) required by Applicable Law, (B) expressly provided by Pura in an applicable device warranty or any applicable satisfaction guarantee we may provide, or (C) EXPRESSLY SET FORTH IN THESE TERMS OF USE OR THE APPLICABLE PROMOTIONAL TERMS, ALL PAYMENTS TO PURA ARE NON-REFUNDABLE, including without limitation, payments or fees for Website/Pura Shop purchases, digital content, subscriptions, or other services, regardless of usage or satisfaction. We do not offer refunds or credits for partial periods of service, unused features, or promotional offers. By completing your transaction or purchase, you acknowledge and agree that all sales are final, subject only to the exceptions stated herein. Pura may, in our sole discretion, choose to issue a refund, credit, or other forms of compensation (e.g., in connection with a warranty claim or as part of our customer care services). Any such decision does not constitute a waiver of the pricing terms contained in these Terms of Use and does not entitle you or any other User to similar treatment in the future.

(d) Promotions; Digital Credit.

(I) Coupons & Promotions. Pura may, in its sole discretion, offer sweepstakes, contests, coupons, or other promotions (“Promotion”). Pura may modify, suspend, or discontinue Promotions at any time without prior notice. Promotions may be governed by a separate set of rules or terms and conditions that describe the Promotion and may have specific eligibility requirements, such as certain age or geographic restrictions. It is your responsibility to read and agree to those rules or terms and conditions to determine whether or not your participation, registration, or entry will be valid or restricted, and to determine any other requirements of you (legal or otherwise) in connection with the applicable Promotion. If the rules for a Promotion conflict with these Terms of Use, the Promotion rules will govern. Unless we explicitly state otherwise in writing, pricing for each Promotion is only valid during the time of the offer and under no circumstances may be applied retroactively or extended beyond the specified time window.

(II) Digital Credit. Pura may make available to you digital codes or credit (“Digital Credit”) that can be redeemed for certain purchase types, or other products and services made available by Pura through the Platform or Services. Digital Credit may be provided to you as a component of a product or services offering, your interaction with our customer care team, or as a part of a Promotion. Digital Credit must be redeemed by any applicable expiration date and only for the specific eligible purchase type(s) indicated. You must have an Account in good standing to redeem your Digital Credit. Digital Credits are not property and are not transferable, exchangeable, or redeemable for cash. Digital Credits have no cash value and are void where prohibited by law. Additional Taxes may apply to Digital Credits in certain jurisdictions and it is your responsibility to report and pay said Taxes if we do not collect such Taxes on your behalf.

(III) Gift Cards. From time to time, Pura may offer electronic gift cards (“Gift Cards”) for purchase or redemption on, through, or in connection with the Platform or Services. Purchase or use of a Gift Card constitutes acceptance of these Terms of Use and any additional terms, conditions, or disclosures presented at the time of purchase or redemption (the “Gift Card Terms”), which are incorporated herein by reference. Gift Cards may be redeemed only for eligible products and services on participating Websites in the territories, regions, and countries where we operate. We may use one or more third-party service provider(s) to facilitate the issuance, purchase, delivery, or redemption of Gift Cards. While Gift Cards are intended for use on participating Websites, the underlying transaction and user experience may be hosted, processed, or otherwise facilitated by such third-party provider(s), and their separate terms and conditions may apply in addition to ours. Pura may transition its Gift Card program to a different third-party provider, and your sole recourse in such event is to redeem the Gift Card under the new third-party provider’s terms. Gift Cards are not reloadable, refundable, or redeemable for cash, except to the extent required by Applicable Law, and may not be replaced if lost, stolen, damaged, destroyed, or used without authorization. To the fullest extent permitted by Applicable Law, Pura and Pura Indemnitees disclaim all liability for any Gift Card balance that is lost or depleted due to unauthorized use, theft, or fraud. In the event of any conflict between these Terms of Use and the Gift Card Terms, the Gift Card Terms shall govern with respect to all matters relating to Gift Cards.

6. INTELLECTUAL PROPERTY

(a) Ownership.

All Intellectual Property Rights (defined below) in and to the Platform and Services are and shall remain the exclusive property of Pura (or its licensors, as applicable). Except for the limited rights expressly granted to you under these Terms of Use, all other Intellectual Property Rights in and to the Platform and Services are and will remain owned by Pura (or their respective owner(s), as applicable). Nothing in these Terms of Use shall be construed to grant you, other Users, or any other third party any ownership or proprietary interest in the Platform or Services, Proprietary Materials (defined below), Pura copyrights and trademarks, domain names, or other brand features, or any underlying related technology or content, whether by license, estoppel, implication, or otherwise.

For purposes of these Terms of Use, “Intellectual Property Rights” means all rights in and to U.S. and foreign (I) patents, patent disclosures and inventions (whether patentable or not), (II) trademarks, service marks, trade dress, trade names, logos, corporate names and domain names, and other similar designations of source or origin, together with the goodwill symbolized by any of the foregoing, (III) copyrights and copyrightable works (including computer programs), and rights in data and databases, (IV) trade secrets, know-how and other confidential information, and (V) all other intellectual property rights, in each case whether registered or unregistered and including all registrations and applications for, and renewals or extensions of, such rights, and all similar or equivalent rights or forms of protection in any part of the world, including without limitation all software, code, source code, interfaces, data, designs, text, images, photos, graphics, logos, audiovisual combinations, sounds, music, and videos.

(b) Proprietary Materials.

(I) Reservation of Rights. The Platform and Services contain trademarks, proprietary and confidential information, copyrighted materials, and other Intellectual Property Rights of Pura and Pura’s licensors (collectively, “Proprietary Materials”). Pura reserves all Intellectual Property Rights to the Proprietary Materials, other than as specifically granted you under these Terms of Use. No posting, copying, transmission, retransmission, distribution, redistribution, publication, republication, decompilation, disassembling, reverse engineering, or otherwise reproducing, storing, transmitting, modifying, or commercially exploiting any Proprietary Materials in any form or by any means, for any purpose, is permitted without our express written permission.

(II) Pura Copyright and Marks. The entire Platform and Services-related content are © 2026 Pura, Inc. All Rights Reserved. Complying with all applicable copyright laws is your responsibility. Pura^®, all Device names, Consumable names, other product and service names, design marks, slogans, and all other marks and designs on the Platform or Services-related content are service marks and/or trademarks of Pura and/or its licensors, as applicable.

(III) Third-Party Marks. All other third-party trademarks, service marks, and/or logos on the Platform or through the Services are the property of their respective owners. No trademark or service mark license is granted in connection with the access to or use of the Platform or Services, nor does it authorize anyone to use any of these names, logos, or marks in any manner. References on the Platform or made available through the Services to any names, marks, products, or services of third parties, or hyperlinks to third-party sites or information, are provided solely as a convenience to you and do not in any way constitute or imply Pura’s endorsement, sponsorship, or recommendation of such third party, or such information, products, or services.

(IV) Equitable Relief. You acknowledge that a breach of any proprietary rights described in these Terms of Use may cause us irreparable damage, for which the award of damages would not be adequate compensation. Consequently, you agree that we may institute an action to enjoin you from any and all acts in violation of those provisions, which remedy will be cumulative and not exclusive, and we may obtain an injunction enjoining any breach or threatened breach of those provisions, without the necessity of posting bond, in addition to any other relief to which we may be entitled at law or in equity.

(V) Violation of Copyright or Intellectual Property Laws. We respect the intellectual property of others, and we ask our Users to do the same. We may, in appropriate circumstances and at our sole discretion, remove or disable access to Platform or Services that we believe (or are notified) may infringe on the rights of others. If you believe that your work has been copied in a way that constitutes copyright infringement or otherwise infringes on your Intellectual Property Rights, please report it to us promptly.

(c) Repeat Infringer Policy; Copyright Complaints.

(I) Our Policy. In accordance with the Digital Millennium Copyright Act (“DMCA”) and other Applicable Law, we have adopted a policy of terminating, in appropriate circumstances, the accounts of users who repeatedly infringe the intellectual property rights of others (our “DMCA Policy”).

(II) Reporting Claims of Copyright Infringement. If you believe that any content or Digital Content on our Platform or Services infringe any copyright that you own or control, you may notify Pura’s designated agent (your notification, a “DMCA Notice”) as follows:

Designated Agent: Copyright Agent

Address: 2100 W. Pleasant Grove Blvd. Suite 600
Pleasant Grove, Utah 84062

Telephone Number: 1-844-292-7872

Email Address: copyright@pura.com

Please see Section 512(c)(3) of the DMCA for the requirements of a proper notification. If you fail to comply with all of the requirements of Section 512(c)(3) of the DMCA, your notice may not be effective. If you knowingly materially misrepresent that any activity or material on our Platform or Services is infringing, you may be liable to Pura for certain costs and damages.

(III) Our Response to DMCA Notices. Upon receipt of a DMCA Notice meeting the requirements of Section 512(c)(3) of the DMCA, we may (A) remove or disable access to the allegedly infringing content (the “Allegedly Infringing Content”), (B) take reasonable steps to notify the user who provided the Allegedly Infringing Content (the “Allegedly Infringing User”) that access to the Allegedly Infringing Content has been disabled or the Allegedly Infringing Content has been removed, (C) notify the party who provided the DMCA Notice with respect to the Allegedly Infringing Content (the “Original Complaining User”) of any counter notifications that we receive in accordance with Section 6(c)(IV) from the Allegedly Infringing User, and (D) replace or restore the Allegedly Infringing Content in accordance with Section 6(c)(V). In accordance with our DMCA Policy, if we determine that the Allegedly Infringing User has provided allegedly infringing content numerous times on or through our Platform or Services, we may also terminate the account of such user or terminate the ability of such user to add content to our Platform or Services.

(IV) Counter Notices. If you believe that your content was removed or disabled in accordance with this Section 6(c) by mistake or misidentification, you may send a counter notice to our designated agent as specified above (your counter notice, a “DMCA Counter Notice”). Please see Section 512(g)(3) of the DMCA for the requirements of a proper counter notification. If you knowingly materially misrepresent that any content on our Platform or Services was removed or disabled by mistake or misidentification, you may be liable to Pura for certain costs and damages.

(V) Our Response to DMCA Counter Notices. When Pura receives a DMCA Counter Notice meeting the requirements of Section 512(g)(3) of the DMCA with respect to any Allegedly Infringing Content, Pura may send a copy of the DMCA Counter Notice to the Original Complaining User informing that user that we will replace or restore the Allegedly Infringing Content. Unless our designated agent described in Section 6(c)(III) receives notice that the Original Complaining User files an action seeking a court order against the Allegedly Infringing User within fourteen business days of receiving the copy of the Allegedly Infringing User’s DMCA Counter Notice, we may restore the removed or disabled content.

7. INTERNET ACCESS & MOBILE TERMS

(a) Internet Usage Terms.

If you use your personal computer, Your Mobile Device, or any other internet-connected device (“Your Internet-Connected Device”) to access or use the Platform or Services, the following additional terms and conditions (“Internet Usage Terms”) also apply:

(I) You agree that you are solely responsible for all internet, message, and data rates and charges that apply to use of Your Internet-Connected Device to access or use the Platform, SMS Services (defined below), or any Services. All such charges are billed by and payable to your applicable internet service provider (“ISP”) or mobile service provider. Please contact your participating ISP or mobile service provider for pricing plans, participation status, and details.

(II) The Platform may offer “push notifications” to Your Internet-Connected Device, and it remains your responsibility to enable or disable said push notifications through the OEM settings of Your Internet-Connected Device (whether set at the browser, OS, software, client, or smartphone level).

(III) You understand that internet and wireless services may not be available in all areas at all times and may be affected by computer, product, software, coverage, or service changes made by your device manufacturer, ISP, mobile service provider, or otherwise. Additional terms and conditions may apply to your use of the Software based on the type of Your Internet-Connected Device.

(IV) YOUR ACCESS TO OR USE OF THE PLATFORM, SMS SERVICES, OR OTHER SERVICES VIA YOUR INTERNET-CONNECT DEVICE CONFIRMS YOUR AGREEMENT TO THESE TERMS OF USE, INCLUDING BUT NOT LIMITED TO THESE INTERNET USAGE TERMS.

(b) SMS Communications.

To provide you with the Platform and Services, we may communicate with you via email, our messaging tools, or through text/short message service (“SMS Services”) to the extent permitted by Applicable Law and/or consistent with your permissions. You're responsible for any mobile charges you may incur for using any of the SMS Services, which may include sending and receiving short messaging services (“SMS”), multimedia messaging services (“MMS”), or rich communication services (“RCS”), and all related data charges. You certify, warrant, and represent that the telephone number you have provided to us is your contact number and not someone else’s. You represent that you are permitted to receive text messages at the telephone number you have provided to us. You agree to promptly alert us whenever you stop using a telephone number. We and our agents, representatives, affiliates and anyone calling on our behalf may use such means of communication described in this Section even if you will incur costs to receive such phone messages, text messages, e-mails or other means. We may modify or terminate our SMS Services from time to time, for any reason, and without notice, including the right to terminate SMS messaging with or without notice, without liability to you. We will not use autodialed or prerecorded message calls or texts to contact you for marketing purposes unless we receive your prior express written consent. You do not have to agree to receive autodialed or prerecorded message calls or SMS messages to your mobile phone number in order to use the Platform or Services. You can decline to receive autodialed or prerecorded message calls or texts to your mobile phone number by replying STOP to a message or by contacting us and notifying us of your preference.

8. FEEDBACK

(I) Artificial Intelligence (“AI”). Any part of the Platform or Services powered by AI (“AI-powered Features”) are provided to help you use the Platform or Services, but you are solely responsible for anything you input, type in, upload, provide, or generate (“AI Input”) using them, as well as any resulting content and materials you generate, such as images or text (“AI Output”). You agree that you will not include any sensitive personal data (including data that reveals racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, health data or data concerning your sex life or sexual orientation) in any AI Input. Pura has not verified the accuracy of the AI-powered Features or any AI Output and neither represents Pura’s views. AI-powered Features and AI Output may be inaccurate, incomplete, or inappropriate. Neither Pura nor Pura Indemnitees (defined below) make any representations or warranties regarding the availability, accuracy, completeness, reliability, appropriateness, or legality of AI-powered Features or AI Output and neither accept any liability or responsibility arising in any way from your access or use of AI-powered Features or AI Output, or any omissions or errors contained therein. ALL ACCESS TO AND USE OF ANY AI-POWERED FEATURES AND AI OUTPUT IS DONE AT YOUR OWN RISK. We recommend that you obtain professional and independent advice before you act on anything contained in or the accuracy of AI Output. You agree that you will not use any AI-powered Features to create unlawful, misleading, infringing, harmful, or offensive content. You acknowledge and agree that we may share any AI Input, AI Output, and other interactions with AI-powered Features, including sharing with third-party service providers to enable the AI-powered Features on the Platform, or as a part of the Services. Such third-party service providers may use this data to improve their own services. This may include any personal data you choose to include within any AI Input. Pura may impose limits on the number of interactions, outputs, or content you can create or post with AI-powered Features. AI-powered Features may not be available in all territories, countries, and regions, and may not be supported in all languages.

(II) Beta Features. From time to time, the Platform or Services may include features, functionalities, products, tools, or services that are identified as “Beta,” “Pilot,” “Early Access,” or otherwise experimental (“Beta Features”). Beta Features are provided solely for your evaluation and feedback are made available on an “AS-IS”, “AS-AVAILABLE” basis without any warranties or guarantees of any kind, whether express or implied, including but not limited to merchantability, fitness for a particular purpose, or non-infringement. Beta Features may be incomplete, contain bugs, errors, or other issues, may lack full functionality or documentation, and may be modified, suspended, or discontinued at any time without prior notice or liability. Your use of Beta Features is voluntary and is at your own risk. Pura and Pura Indemnitees expressly disclaim all liability arising from your use or inability to use Beta Features, including but not limited to any loss, damage, or harm related to your content, data, or business operations. Pura may collect and generate data, usage information, and feedback from your use of Beta Features and may use such information for any purpose without obligation or compensation to you, as all such data, information, and feedback shall be collectively deemed Feedback (defined below). Unless otherwise expressly permitted, you agree not to disclose or distribute Beta Features or related materials to third parties. Pura may impose restrictions or limitations on access to or use of Beta Features, including eligibility criteria, geographic or Subscription Plan limitations, or limits on usage volume or duration. Your use of Beta Features remains subject to Applicable Law and these Terms of Use.

(c) Feedback.

We welcome and encourage you to provide feedback, comments, reviews, and suggestions for improvements to the Platform and Services (“Feedback”). You acknowledge and agree that any and all Feedback provided to us, including Feedback provided, collected, or generated in connection with any Beta Features, will be the sole and exclusive property of Pura and does not entitle you to any ownership rights or compensation. As such, you hereby irrevocably assign to Pura, all right, title, and interest you may have in and to all Feedback, including without limitation all worldwide Intellectual Property Rights therein. You further agree to waive any and all moral rights or similar rights that you may have in such Feedback to the extent permitted under Applicable Law. At our request and expense, you agree to execute such documents and take such further actions as we may reasonably request to help Pura acquire, perfect, and enforce its Intellectual Property Rights and proprietary rights in the Feedback.

(d) Monitoring and Enforcement.

We have the right, but not the obligation, to: (I) remove any Feedback posted, or refuse to post any Feedback, for any or no reason in our sole discretion; (II) take any action with respect to any Feedback that we deem necessary or appropriate in our sole discretion, including if we believe that such Feedback violates these Terms of Use, infringes any Intellectual Property Rights or other right(s) of any person or entity, threatens the personal safety of Users of the Platform, the Services, or the public, or could create risk or liability for Pura; (III) disclose your identity or other information about you to any third party who claims that material Posted by you violates their rights, including their intellectual property rights or their right to privacy; (IV) take appropriate legal action, including without limitation referral to law enforcement for any illegal or unauthorized use of the Platform or Services; or (V) terminate or suspend your access or use to all or part of the Platform and/or Services for any violation of these Terms of Use. Without limiting the foregoing, we have the right to fully cooperate with any law enforcement authorities or court order requesting or directing us to disclose the identity or other information of anyone Posting Feedback or materials on the Platform or through the Services. YOU WAIVE AND HOLD HARMLESS PURA, PURA INDEMNITEES, OUR LICENSEES, AND OUR SERVICE PROVIDERS FROM ANY CLAIMS RESULTING FROM ANY ACTION TAKEN BY US OR ANY OF THE FOREGOING PARTIES DURING OR AS A RESULT OF ITS INVESTIGATIONS AND FROM ANY ACTIONS TAKEN AS A CONSEQUENCE OF INVESTIGATIONS BY EITHER US, SUCH PARTIES, OR LAW ENFORCEMENT AUTHORITIES.

9. “DOS” AND “DONTS”

You understand, acknowledge, and agree, that in connection with your access and use of the Platform or Services, you represent, warrant, and agree that you will, at all times, abide by the following DOs and DON’Ts:

(a) DOs (User Obligations).

You represent, warrant, and agree that you will:

• Comply with all applicable federal, state, local, and international laws and regulations, including without limitation any laws regarding copyright, intellectual property, privacy and personal identity, or Export Laws (collectively, “Applicable Law”); and

• Access and use the Platform and Services for their intended uses only and in strict accordance with these Terms of Use.

(b) DON’Ts (Prohibited Conduct).

You represent, warrant, and agree that you will not:

• Use or access the Platform or Services in any way that violates Applicable Law or these Terms of Use;

• Harvest, scrape, collect or otherwise extract information or data contained on the Platform or through the Services, other than as permitted by these Terms of Use;

• Impersonate or attempt to impersonate Pura, a Pura employee, another User, or any other person or entity (including without limitation by using email addresses or Account Information associated with any of the foregoing) or knowingly provide incorrect or false information;

• Remove or modify any copyright, trademark, legal notices, or other proprietary notations from the Proprietary Materials or any other content available on the Platform or through the Services;

• Violate or attempt to violate the Platform or Services security mechanisms, attempt to gain unauthorized access to the Platform or Services, or assist others to do so, or otherwise breach the security of the Platform or Services, or corrupt the Platform or Services in any way;

• Co-brand or frame the Platform or Services or establish any links in such a way as to suggest any form or association, approval, or endorsement on our part, without the prior express written permission of an authorized representative of Pura;

• Use any portion of the Platform or Services to aid in transmitting, or procure the sending of, any advertising or promotional material, including any “junk mail”, “chain letter”, or “spam” or any other similar solicitations;

• Post in, to, or though the Platform, Software, or Services any inappropriate, offensive, racist, hateful, sexist, pornographic, false, misleading, infringing, defamatory, or libelous content;

• Use the Platform or Services or their contents to recruit, solicit, or contact in any form other Users, potential users, or visitors for employment or contracting for a business not affiliated with us without the prior express written permission of an authorized representative of Pura;

• Use or attempt to use the Platform or Services to store or transmit software viruses, worms, time bombs, Trojan horses, or any other computer code, files, or programs designed to interrupt, destroy, or limit the functionality of the Platform or Services, or of any electronics, websites, software, applications, hardware, or telecommunications equipment;

• Engage in any conduct that injures or may injure the business, reputation, or goodwill of Pura;

• Mask your Account, Account Information, or identity in any way, including without limitation false or fraudulent Account Information or Profile, or IP masking by accessing the Platform or Services over any type of proxy server, through IP masking software, VPN spoofing, or the like;

• Engage in any conduct that restricts or inhibits anyone’s use or enjoyment of the Platform or Services, or which, as determined by us, may harm us, Users, or visitors of the Platform or Services, or expose us or them to liability; or

• Use the Platform or Services in any manner that could disable, overburden, damage, or impair the Platform or Services, interfere with any other party’s use of the Platform or Services, or otherwise attempt to interfere with the proper working of the Platform or Services.

(c) Restricted Use of Platform and Services.

We reserve the right to monitor use of the Platform and Services and to suspend, revoke, deny, disable, or terminate your access or use if you have violated any provisions of these Terms of Use (including the DOs and DON’Ts above) or if your usage behavior exceeds normal limits, as determined in our sole discretion.

10. TERMINATION; CANCELLATION

(a) Term.

These Terms of Use are effective beginning when you first Accept these Terms of Use or first download, install, access, or use the Platform or Services, and ending when terminated as described in this Section.

(b) Termination.

If you violate any provision of these Terms of Use, then your authorization to access and use the Platform or Services and these Terms of Use may be automatically terminated. In addition, Pura, in its sole discretion, may terminate these Terms of Use, your Account, and/or your access to or use of the Platform or Services, at any time for any reason or no reason, with or without notice, and without any liability to you arising from such termination. You agree that any such termination for the foregoing reasons may be effected without prior notice to you. Notwithstanding the foregoing, you remain personally liable for all Transactions and orders that you place, and for all charges and fees that you have incurred or remain liable for prior to any termination, including all applicable Subscription Fees.

(c) Effect of Termination.

In the event of any termination: (I) any license and any other rights granted to you under these Terms of Use will end; (II) you agree to immediately terminate and cease use of the Website, Software, Digital Content, Subscription, and other related services and activities sponsored by Pura such as Pura messaging systems, social media sites, or programs (“Terminated Services”); (III) you will no longer be authorized to access or use your Account or the Terminated Services; (IV) we may (but have no obligation to) delete your information and Account data; and (V) we will not be liable to you or any third party for compensation, reimbursement, or damages for any termination or suspension of the Services, or for deletion of your information or Account Information. For the avoidance of doubt, to the extent a Device or Consumable is capable of use without an Account, termination of your Account does not prohibit your use of such Device or Consumable, but may void your warranty or other rights and remedies granted by these Terms of Use. You are solely responsible for retaining copies of Feedback or other Digital Content since upon termination of your Account, you may lose access rights to such. If your Account has been terminated for a breach of these Terms, then you are prohibited from creating a new Account on the Platform or through the Services using a different name, email address, or other forms of Account verification. Notwithstanding, the following Sections of these Terms of Use shall survive and remain in effect upon any termination: Section 3 (Privacy Policy), Section 6 (Intellectual Property), Section 10 (Termination; Cancelation), Section 11 (Indemnification), Section 12 (Disclaimer; Limitations of Liability), Section 14(c) (Governing Law, Jurisdiction, and Venue), Section 14(h) (General).

11. INDEMNIFICATION

(a) Indemnification.

To the fullest extent permitted by Applicable Law, you agree to defend, indemnify, and hold harmless Pura, its officers, directors, employees, licensors, independent contractors, providers, subsidiaries, and affiliates, and its and their respective officers, directors, employees, contractors, agents, licensors, suppliers, successors and assigns (each, a “Pura Indemnitee” and collectively, “Pura Indemnitees”) from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses or fees (including reasonable attorneys’ fees) (hereinafter, “Claims”) arising out of or relating to: (I) your violation of these Terms of Use (including all indemnity obligations contained herein) and/or any other applicable Pura terms and conditions to which you have agreed or are bound; (II) your Feedback, Digital Content, or anything else you or your Account post to the Platform or provide to or through the Services; (III) any use by you or your Account of the Platform or Services other than as expressly authorized in these Terms of Use; (IV) your violation of Applicable Law or the rights of a third party; and/or (V) your access, use, or application of the Platform or Services or your Account.

(b) Indemnification Procedure.

We reserve the right, at our own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, and in such case, you agree to cooperate with our defense of such Claim. You agree to cooperate as fully as reasonably required in the defense of any Claims, including asserting any available defenses. We reserve the right, at our own expense, to assume the exclusive defense and control of any Claims or matter otherwise subject to indemnification by you and you may not, in any event, settle any Claims without our prior written consent.

12. DISCLAIMER; LIMITATIONS OF LIABILITY

(a) Warranty Disclaimer.

EXCEPT FOR AN APPLICABLE DEVICE WARRANTY OR ANY APPLICABLE SATISFACTION GUARANTEE WE MAY PROVIDE, AND TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE PLATFORM AND SERVICES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT WARRANTY OF ANY KIND, WHETHER EXPRESSED OR IMPLIED. NEITHER PURA NOR ANY PURA INDEMNITEE MAKES ANY PROMISE, WARRANTY, OR REPRESENTATION WITH RESPECT TO THE COMPLETENESS, SECURITY, SAFETY, RELIABILITY, QUALITY, ACCURACY, OR AVAILABILITY OF THE PLATFORM OR SERVICES. SUBJECT ONLY TO THE FOREGOING, NEITHER PURA NOR ANY PURA INDEMNITEE PROMISES, REPRESENTS, OR WARRANTS THAT THE PLATFORM OR SERVICES OR ANY PORTION THEREOF (I) WILL BE ACCURATE, RELIABLE, ERROR-FREE, OR UNINTERRUPTED, (II) WILL BE AVAILABLE IN ALL TERRITORIES, COUNTRIES, REGIONS, OR LANGUAGES, (III) ARE COMPATIBLE WITH ALL OR ANY DEVICE(S), CONSUMABLES, OR ANY OTHER PRODUCT OR SERVICE, (IV) THAT DEFECTS MUST OR WILL BE CORRECTED, AND IF PURA ELECTS TO CORRECT THAT IT WILL DO SO IN A TIMELY OR EXPEDITIOUS MANNER (V) THAT THE PLATFORM OR SERVICES, OR THE TECHNOLOGY THAT MAKES THEM AVAILABLE, ARE FREE OF BUGS, VIRUSES, TROJAN HORSES, OR THE LIKE, OR (VI) WILL OTHERWISE MEET YOUR WANTS, NEEDS, OR EXPECTATIONS. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, PURA HEREBY DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, STATUTORY OR OTHERWISE, INCLUDING BUT NOT LIMITED TO ANY WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMENT, AND FITNESS FOR PARTICULAR PURPOSE.

(b) Limitation of Liability.

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL PURA OR PURA INDEMNITEES BE LIABLE TO YOU FOR ANY INDIRECT, INCIDENTAL, SPECIAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES WHATSOEVER, WHETHER BASED ON WARRANTY, CONTRACT, TORT, OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT YOU OR PURA ARE ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. LIKEWISE, TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL PURA OR PURA INDEMNITEES BE LIABLE TO YOU FOR ANY DIRECT DAMAGES RESULTING FROM (I) ANY INACCURACIES, RELIABILITY ISSUES, ERRORS, MISTAKES, OR INTERRUPTIONS OF THE PLATFORM OR SERVICES OR ELEMENT THEREOF; (II) ANY PERSONAL INJURY OR PROPERTY DAMAGE, OF ANY NATURE WHATSOEVER, RESULTING FROM YOUR ACCESS TO OR USE OF THE PLATFORM AND/OR SERVICES; (III) ANY UNAUTHORIZED ACCESS TO OR USE OF THE PLATFORM OR SERVICES (OR SERVERS) OR ANY PERSONAL DATA, PERSONAL INFORMATION, PAYMENT METHODS, PAYMENT INFORMATION, ACCOUNT INFORMATION, OR PROFILE INFORMATION STORED THEREBY OR THEREIN; (IV) ANY INTERRUPTION OR CESSATION OF TRANSMISSION TO OR FROM THE PLATFORM OR SERVICES (OR SERVERS); (V) ANY SERVICE, TELEPHONE DATA CHARGES, AND OTHER FEES OR COSTS ASSOCIATED WITH YOUR ACCESS AND USE OF THE PLATFORM OR SERVICES (INCLUDING MAINTAINING INTERNET, BROWSER, COMPUTER, MOBILE, OR OTHER EQUIPMENT FOR SUCH); (VI) ANY BUGS, VIRUSES, TROJAN HORSES, OR THE LIKE, WHICH MAY BE TRANSMITTED TO OR THROUGH THE PLATFORM OR SERVICES (OR SERVERS); (VII) ANY LOSS OR DAMAGE OF ANY KIND INCURRED AS A RESULT OF YOUR ACCESS TO OR USE OF THE PLATFORM, SERVICES, OR DIGITAL CONTENT MADE AVAILABLE, WHETHER POSTED, EMAILED, TRANSMITTED, OR OTHERWISE MADE AVAILABLE, INCLUDING ANY LOSS OR DAMAGE RELATED TO YOUR DEVICE(S), YOUR DESKTOP COMPUTER, AND/OR YOUR MOBILE DEVICE; OR (VIII) ANY CLAIMS ARISING FROM OR CONNECTED TO YOUR VIOLATION OF APPLICABLE LAW, YOUR VIOLATION OF THESE TERMS OF USE, OR YOUR WILLFUL MISCONDUCT OR GROSS NEGLIGENCE. UNDER ALL CIRCUMSTANCES, TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE MAXIMUM AGGREGATE LIABILITY OF PURA AND THE PURA INDEMNITEES ARISING OUT OF OR RELATING TO THESE TERMS OF USE OR USE OF OR WITH REGARD TO YOUR ACCOUNT, THE PLATFORM, OR SERVICES, WILL NOT EXCEED TWO HUNDRED FIFTY U.S. DOLLARS ($250.00).

(c) Non-U.S. Locations.

The Platform and Services are controlled and offered by Pura from its facilities in the U.S. Pura makes no representations or warranties that the Platform or Services are appropriate or available for access or use in other locations. Those who access or use the Platform or Services from other jurisdictions do so at their own volition and risk and are responsible for compliance with Applicable Law. Notwithstanding any attempts by Pura or its Platform or Services to employ “maturity settings” or the like (whether by way of Software settings or other options), Pura cannot guarantee the accuracy or availability of such settings and options, nor shall Pura have any liability to you for the Platform or Services (including Software or Digital Content), that may be found to be offensive, indecent, or objectionable.

(d) Third Party Disclaimer.

The Platform and Services may contain links, or other interactive functionality which interacts with the sites or content of third parties, including social sites and brand partners’ sites. References on the Platform or through the Services to any names, marks, content, products, or services of third parties, including without limitation influencers, collaborations, Promotions, or hyperlinks to third-party sites or content, are provided solely as a convenience to you and do not in any way constitute or imply Pura’s endorsement, sponsorship, or recommendation of such third party, or its content, products, or services. Pura is not responsible for and has no liability for the functionality, actions, inactions, privacy settings, privacy policies, terms, security, or content of any such sites or content. ANY VISIT TO OR YOUR ACCESS OR USE OF THIRD-PARTY SITES AND CONTENT IS AT YOUR OWN RISK. IN NO EVENT WILL PURA OR PURA INDEMNITEES BE LIABLE, DIRECTLY OR INDIRECTLY, TO ANYONE FOR ANY DAMAGE OR LOSS ARISING FROM OR RELATING TO ANY THIRD PARTY, INCLUDING, BUT NOT LIMITED TO, YOUR VISIT, ACCESS, USE, CONTINUED USE, OR RELIANCE ON ANY THIRD-PARTY SITES OR CONTENT, OR ANY PRODUCTS, SERVICES, OR OTHER MATERIALS RELATING TO SUCH THIRD-PARTY SITES OR CONTENT.

(e) Release.

To the fullest extent permitted by Applicable Law, you release Pura and the Pura Indemnitees from responsibility, liability, claims, demands, and/or damages (actual and consequential) of every kind and nature, known and unknown (including claims of negligence), arising out of or related to disputes between users and the acts or omissions of third parties. If you are a consumer who resides in California, you hereby waive your rights under California Civil Code § 1542, which provides: “A general release does not extend to claims that the creditor or releasing party does not know or suspect to exist in his or her favor at the time of executing the release and that, if known by him or her, would have materially affected his or her settlement with the debtor or released party.”

13. CHANGES TO TERMS OF USE, PLATFORM, AND/OR SERVICES

(a) Changes to Terms.

We reserve the right to change or modify these Terms of Use (including any documents, policies, or terms referenced or incorporated by reference) in our sole discretion and at any time. Any such change or modification will be effective immediately upon posting to the Website. We will provide you with reasonable advance notice of any material changes or modifications to these Terms of Use by sending an email, providing notice through the Platform or Software, or by similar means consistent with requirements under Applicable Law for amending these Terms of Use in an enforceable manner. We encourage you to review the Website periodically to be aware of any changes or modifications. Notwithstanding anything to the contrary, your continued access or use of the Platform or Services, or any element thereof will be deemed your conclusive acceptance of all such changes or modifications to these Terms of Use.

(b) Changes to the Platform and Services.

Pura may at any time, without notice or liability, change or eliminate the Platform and/or Services or any content, feature, or portion therein or thereof, or restrict the access and/or use of any portion of the Platform and/or Services. Your only right with respect to any dissatisfaction with any Platform or Services-related change or elimination is to cease use of the Platform and/or Services. We will not be liable if for any reason all or any part of the Platform and/or Services are unavailable at any time or for any reason.

14. GENERAL

(a) Non-Waiver.

No waiver of any term or condition of these Terms of Use or the documents, policies, or terms referenced or incorporated by reference shall be deemed a further or continuing waiver of such term or condition, or any other term, and Pura’s failure to assert any right or provision hereunder or thereunder shall not constitute a waiver of such right or provision.

(b) Severability.

If any provision of these Terms of Use or the documents, policies, or terms referenced or incorporated by reference is found to be illegal, void, or unenforceable, then that provision will be deemed severable from these Terms of Use (or therefrom, as applicable) and will not affect the validity and enforceability of any remaining provisions.

(c) Governing Law, Jurisdiction, and Venue.

These Terms of Use are governed by and will be construed in accordance with the laws of the State of Utah, without reference to (I) any conflicts of law principle that would apply the substantive laws of another jurisdiction to the parties’ rights or duties, (II) the United Nations Convention on Contracts for the International Sale of Goods, or (III) other international laws. The exclusive jurisdiction and venue of any dispute, controversy, or claim arising out of or relating to the Platform or Services or these Terms of Use or the construction, interpretation, performance, breach, termination, enforceability or validity thereof will be the Third District Court of Utah or the United States District Court for the District of Utah and each of the parties hereto waives any objection to jurisdiction and venue in such courts.

(d) Notice.

Pura may notify you with respect to the Platform and/or Services by sending an email message to your email address or a letter via postal mail to your mailing address (if available), or by a posting on or through the Platform or Services. Any such notice sent via email or by posting through the Platform shall become effective immediately while any notice sent via mail shall become effective on the second day following mailing. Pura may also contact you by email or push notification to send you additional information about the Platform or Services. Any notice which may be required to be given under these Terms of Use by you to us must be done in a commercially reasonable manner, including certified mail, return receipt requested, email (see below), or any other customary means of communication at the applicable mailing address set forth below, as may be updated from time to time. Any notice given otherwise than in accordance with this Section will be deemed ineffective.

Pura Scents, Inc.
Attn: Legal Counsel
2100 W. Pleasant Grove Blvd.

Suite 600
Pleasant Grove, UT 84062
U.S.A.
legal@Pura.com

All other feedback, comments, requests for technical support, or other communications relating to the Platform or Services should be directed to our customer care team by emailing support@Pura.com.

(e) No Agency.

Nothing in these Terms of Use or the documents, policies, or terms referenced or incorporated by reference will be construed as making a party the partner, joint venture, agent, legal representative, employer, contractor, or employee of another party. Neither Pura nor any other party to these Terms of Use has, or may hold itself out to any third party as having, any authority to make any statements, representations or commitments of any kind, or to take any action that is binding on the other, except as expressly provided for herein or authorized in writing by the party to be bound.

(f) Assignment.

We may freely transfer or assign any portion of our rights or delegate our obligations under these Terms of Use with or without notice. You may not assign or otherwise transfer your rights, obligations, or duties under these Terms of Use, in whole or in part, without our prior written consent, in our sole discretion. Any attempted transfer or assignment of these Terms of Use without the prior written consent of Pura will be null and void ab initio. These Terms of Use will be binding upon and will inure to the benefit of the permitted successors and assigns of each party to these Terms of Use.

(g) Notice for California Residents.

Under California Civil Code Section 1789.3, California users are entitled to the following consumer rights notice: If you have a question or complaint regarding the Platform or Services, please send an email to support@Pura.com. You may also contact us by writing to Pura Scents, Inc., Attn: Legal Counsel, 2100 W. Pleasant Grove Blvd., Suite 600, Pleasant Grove UT 84062, or by calling us at +1 (844) 292-7872. California residents may reach the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs by mail at 1625 North Market Blvd., Sacramento, CA 95834, or by telephone at +1 (800) 952-5210.

(h) General.

You agree that the Platform and Services, and any and all elements or portions thereof, shall be deemed to be performed solely based in Utah and that neither our offer nor your access or use of the same shall give rise to personal jurisdiction over Pura, either specific or general, in jurisdictions other than Utah. These Terms of Use (including all applicable documents, policies, and terms incorporated by reference herein) and any other legal notices published by Pura on or through the Platform or Services, shall constitute the entire agreement between you and Pura concerning the Platform and Services and supersede all prior and contemporaneous understandings, agreements, representations and warranties, both written and oral, with respect to the Platform and Services. Any attempts to provide, or the inclusion of, ordering information, purchase order numbers, invoices, or other conflicting documents (whether referenced by Pura or not), is for reference purposes only and is not an acceptance by Pura of any terms or conditions contained therein or elsewhere. The terms on any such purchase order or similar document submitted by you or others to Pura will have no effect and are hereby rejected.

Last Updated: November 1, 2026

At Pura, we know you care about how your Personal Data is used and shared, and we take your privacy seriously. Please read the following to learn more about our Privacy Policy.

By using or accessing our Services or Software in any manner, you acknowledge that you accept the practices and policies outlined in this Privacy Policy, and you hereby consent that we will collect, use, and disclose your information in the following ways.

Remember that your use of the Service is at all times subject to our Terms of Use, which incorporates this Privacy Policy. Any terms we use in this Privacy Policy without defining them have the definitions given to them in the Terms of Use.

Notwithstanding the foregoing or anything to the contrary in this Privacy Policy or the Terms of Use, Pura’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

What does this Privacy Policy Cover?

This Privacy Policy describes how Pura Scents, Inc. (“Pura,” “Company,” “we,” “our,” or “us”) collects, uses and discloses information about individuals who use our websites, including (https://pura.com) and any other website owned by us that links to this Privacy Policy (“Website(s)”), applications, professional services, products, and our other subscription services and tools (collectively, the “Service(s)”). For the purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a website visitor, customer, client, business partner, or another individual whose information we have collected pursuant to this Privacy Policy. “Personal Data” means any information that identifies or relates to a particular individual and also includes information referred to as “personally identifiable information” or “personal information” under applicable data privacy laws, rules, or regulations. Personal Data does not include anonymized data, which is data that has been rendered anonymous in such a way that you are no longer identifiable. We may use anonymized data for our own purposes in any manner and without attribution or compensation to any person. This Privacy Policy does not cover the practices of companies we don’t own or control or people we don’t manage.

Changes to this Privacy Policy

Pura may change this Privacy Policy from time to time. Laws, regulations, and industry standards evolve, which may make those changes necessary, or we may make changes to our Services or business. We will post the changes to this page and encourage you to review our Privacy Policy to stay informed. If we make changes that materially alter our practices or your privacy rights, we will do our best to alert you to changes by placing a notice on the Website, by sending you an email, and/or by some other means. Please note that if you’ve opted not to receive legal notice emails from us (or you haven’t provided us with your email address), those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them.

If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes. Use of information we collect is subject to the Privacy Policy in effect at the time such information is collected.

Collection of Information

The following sections provide additional information about how we collect your Personal Data and the sources of the Personal Data we collect.

Information You Provide to Us:

The Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features. Information that you directly submit through our Services includes:

• Registration Data: For example, through the registration process and/or through your Account settings, we may collect Personal Data such as your name, email address, phone number, and third-party account credentials (for example, your log-in credentials for Shopify, X (f/k/a Twitter), Facebook, Instagram, TikTok, or Google).

• Communications: We may also obtain Personal Data when you send it to us in communications over email, interactions with our chatbot, or other channels. If you provide your Third-Party account credentials to us or otherwise sign into the Service through a Third Party site or service (such as Shopify, X (f/k/a Twitter), Facebook, Instagram, TikTok, or Google), you understand some content and/or information in those accounts (“Third Party Account Information”) may be transmitted into your Account with us, and that Third Party Account Information transmitted to our Service is covered by this Privacy Policy. Certain information may be required to register with us or to take advantage of some of our features.

• Engagement Data: Engagement Data consists of all the information you input or record using the Services, other than the Registration Data. It also includes all information that is proprietary to you regarding your use of the Services (other than the data that qualifies as “Usage Data” below) that is collected or processed by the Services. For example, Engagement Data would include the types of fragrances you purchase and use, the location and time of their use, patterns of use, and your preferences, which we would learn from surveys in which you participate.

• Usage Data: Usage Data consists of information about your interactions with the Services such as the date and time of any requests you make, the timing of the information you post to the Services including messages sent or received via the Services and your interactions with our customer service team, but not including the content of those interactions and messages.

• Payment Data: Payment Data consists of information such as credit or debit card information, billing address, and other related billing information.

• User-Generated Content: User-generated content consists of messages, reviews, and other posts submitted by you through our Services (“UGC”). We or others may store, display, reproduce, publish, or otherwise use UGC, and may not attribute it to you. Others may also have access to UGC and may have the ability to share it with third parties. If you choose to submit UGC to any public area of the Services, your UGC will be considered “public” and will be accessible by anyone, including us.

Information We Collect From Other Sources:

We may receive information from outside sources, including information that we collect from third parties, both when they provide us with Personal Data about you and when we seek out information for Profiles, as discussed below (“Third Parties”). Third Parties that share your Personal Data with us include: 

• Service providers. For example, we may use analytics service providers such as Google Analytics, Northbeam, and Fullstory to analyze how you interact and engage with the Service, or Third Parties may help us provide you with customer support, and in doing so, may provide us with information about you such as IP address, device/browser identifiers, ad click IDs, engagement metrics, referral URL/UTM campaign data.

• Other networks connected to the Service. If you provide any Third-Party account credentials to us or otherwise sign in to your Account or access our Services through a Third-Party site or service (for example, using Facebook, Instagram, X (f/k/a Twitter),TikTok, Google, Shopify, Amazon, etc.), you understand some content and/or information in those accounts may be transmitted into your Account with us.

• Advertising Partners/Social Media Platforms. We receive information such as post or page interaction data, or certain profile information you allow through your profile settings, about you from some of our service providers (such as Meta, Meta Pixel, TikTok, TikTok Pixel, Pinterest, Trade Desk, Amazon Ads, Reddit, Google Ads, Spotify, etc.) who assist us with marketing or promotional services related to how you interact with our Services, advertisements, or communications.

• Professional Information: Professional Information we may receive from current and potential employees and employees of business partners. This information consists of business contact information (e.g., name, phone number, work address, and email address).

• Business Partners and Referrals. Registration Data and Professional Information that we receive from Business Partners and employees of Business Partners.

Any information we receive from outside sources will be treated in accordance with this Privacy Policy. We are not responsible for the accuracy of the information provided to us by third parties and are not responsible for any third party’s policies or practices.

Information Collected Automatically:

Like many other commercial websites, we may also automatically collect information about your interaction with the Website or when you open an email (“Use Data”). To do this, we may use cookies and other similar technologies such as server logs, pixel tags, web beacons, and JavaScript (collectively, “Cookies”) to enable us to recognize your web browser or device and tell us how and when you visit and use our Services, to analyze trends, to learn about our user base, and to operate and improve our Services. Cookies are small pieces of data—usually text files—placed on your computer, tablet, phone, or similar device when you use that device to visit our Services. We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own Cookies on your device(s). Use Data includes:

• Device Information, such as internet protocol (IP) address, device type, operating system, unique device identifiers, device ID, crash reports, system activity, wireless carrier name, screen resolution, and media access control (MAC) address.

• Location Information, such as approximate location based on IP address or precise geolocation, if you choose to provide it.

• Other Usage and Interaction Information, such as operating system, browser type, log data, date and time stamps, pages you access on the Services, websites you access before and after visiting the Services, length of time spent on the Services, clickstream data, search queries, and ad impressions.

For more information on how we use Cookies, see the section titled, Cookies and Tracking Technologies.

Cookies and Tracking Technologies

The Services may use both cookies that we implement, and cookies implemented by our suppliers and other Third Parties. “First-party” cookies allow your browser to engage with the actual website that you are visiting, whereas “third-party” cookies allow your browser to engage with third-party websites, such as the source of an ad that appears on the website you are visiting or a third-party analytics provider. Third parties, including Service Providers and Advertising Partners may also place Cookies on your device when you use the Services. The information collected by these third-party Cookies is governed by the privacy policies of those third parties.

We use the following types of Cookies:

• Strictly Necessary Cookies. These Cookies are necessary for the Services to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these Cookies, but some parts of the Services will not then work.

• Functional Cookies. These Cookies enable the Services to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our Services. If you do not allow these Cookies then some or all of these services may not function properly.

• Performance Cookies. These Cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Services. They help us know which pages are the most and least popular and see how visitors move around the

• Service. The information these Cookies collect is aggregated and does not directly identify you. If you do not allow these Cookies we will not know when you have visited our Services, and will not be able to monitor its performance. For example, Google, Inc. (“Google”) uses cookies in connection with its Google Analytics services. Google’s ability to use and share information collected by Google Analytics about your visits to the Service is subject to the Google Analytics Terms of Service and the Google Privacy Policy. You have the option to opt-out of Google’s use of cookies by visiting the Google advertising opt-out page at https://policies.google.com/technologies/ads or the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout/.

• Targeting Cookies. These Cookies may be set through our Services by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are based on uniquely identifying your browser and internet device. If you do not allow these Cookies, you will experience less targeted advertising.

• Social Media. These Cookies may be set through our Services by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are based on uniquely identifying your browser and internet device. If you do not allow these Cookies, you will experience less targeted advertising. Where we have a presence on social media platforms, those platforms will set Cookies on your device when you visit our pages on their platforms so that we can obtain statistical information about how you interact with our social media presence. The cookies policy of the social media platform should explain how you can manage the Cookies that they set or you may also be able to manage these Cookies as explained below.

To find out more information about the Cookies we use visit our Knowledge Center articles here and here. To find out more information about Cookies in general, including information about how to manage and delete Cookies, please visit http://www.allaboutcookies.org/.

Information about Interest-Based Advertisements: We may serve advertisements, and also allow third-party ad networks, including third-party ad servers, ad agencies, ad technology vendors and research firms, to serve advertisements through the Services. These advertisements may be targeted to users who fit certain general profile categories or display certain preferences or behaviors (“Interest-Based Ads”). Information for Internet-Based Ads (including Personal Data) may be provided to us by you, or derived from the usage patterns of particular users on the Services and/or services of third-parties. Such information may be gathered through tracking users’ activities across time and unaffiliated properties, including when you leave the Service. To accomplish this, we or our service providers may deliver Cookies, including a file (known as a “web beacon”) from an ad network to you through the Service. Web beacons allow ad networks to provide aggregated auditing, research and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Web beacons allow ad networks to view, edit or set their own Cookies on your browser, just as if you had requested a web page from their site.

Without limiting the foregoing, we use Google Ads advertising features in the Service, which we use for the purposes set forth in this Privacy Policy. Through Google Ads, Google uses your Internet searches, Cookies, and similar identifiers (e.g., pixel tags) to collect information about your visits to the Service and your interaction with our products and services to generate targeted advertisements to you on other websites that you visit across the Internet. To opt out of remarketing advertising provided through Google, to customize your ad preferences, or to limit Google’s collection or use this information, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions.

Several media and marketing associations have developed an industry self-regulatory program to give consumers a better understanding of, and greater control over, ads that are customized based on a consumer’s online behavior across different websites and properties. To make choices about Interest-Based Ads from participating third parties, including to opt-out of receiving behaviorally targeted advertisements from participating organizations, please visit the Digital Advertising Alliance or Network Advertising Initiative consumer opt-out pages, which are located at http://www.networkadvertising.org/choices/ or http://www.aboutads.info/choices. Users in the European Union should visit the European Interactive Digital Advertising Alliance’s user information website https://www.youronlinechoices.eu/.

Do Not Track & Global Privacy Controls

Your browser settings may allow you to transmit a “do not track” signal, “opt-out preference” signal, or other mechanism for exercising your choice regarding the collection of information about you when you visit various websites. We will honor valid requests that we receive through such channels where required by law.

Our website recognizes the Global Privacy Control (GPC) signal which enables you to opt out of certain uses or disclosures of information about you. If you notify us of your preference through GPC, we will honor your request only for the browser or device that sends the GPC signal. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org or https://innovation.consumerreports.org/data-rights-protocol-and-global-privacy-control/.

How We Use Your Personal Data

We process Personal Data to operate, improve, understand and personalize our Services. We use Personal Data for the following business or commercial purposes:

• Service Delivery. To provide and operate the Services; process Transactions; administer Accounts; respond to requests (including inquiries submitted through our AI-powered products which may surface information from Accounts); and carry out the activities for which the information was collected.

• Communication with You. To send marketing, service-related and transactional communications, including confirmations, updates, responses to inquiries, and other notices related to your use of the Services.

• Quality Assurance. To provide support and assistance for the Services.

• Marketing Communications. To send marketing communications about our products, Services, or events. In connection with certain Services you may consent to receiving automated text messages, including when you contact customer care or for marketing purposes. You may opt-out of receiving automated text messages at any time by texting any of the following replies at the end of any text message you receive: STOP, END, CANCEL, or UNSUBSCRIBE. Please note that when you opt-out of receiving automated marketing text messages you may still receive promotional emails. We will not disclose data regarding text messaging opt–in and consent to any third parties for their own marketing purposes.

• Evaluation and Improvement. To market, improve, and develop the Services, including testing, research, analysis, and product development

• Analytics. To personalize your experience, website content and communications based on your preferences, including targeted offers and ads served through the Services, as well as sharing information with third-party Service Providers.

• Security and Fraud Prevention. To protect against or deter fraudulent, illegal or harmful actions and maintain the safety, security and integrity of our Services.

• Contractual Obligations. To comply with our legal or contractual obligations, resolve disputes, and enforce our Terms of Use.

• Legal, Safety, and Compliance Obligations. To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.

• Business Purpose. For any other business purpose stated when collecting your Personal Data or as otherwise set forth in applicable data privacy laws, such as the CCPA.

• With Your Consent. With your consent, we may use or share information in ways not described in this Privacy Policy.

As noted in the list above, we may communicate with you if you’ve provided us the means to do so. For example, if you’ve given us your e-mail address, we may send you promotional email offers on behalf of other businesses or email you about your use of the Services.  Also, we may receive a confirmation when you open an email from us, which helps us improve our Services. If you do not want to receive communications from us, you may opt out of e-mail alerts for saved lists/searches in your Account settings and may unsubscribe from marketing e-mails by clicking the “unsubscribe” link at the bottom of the e-mail in question. Alternatively, you are welcome to contact us at privacy@pura.com and we will be happy to assist you.

We may deidentify information about you such that it cannot reasonably be used to infer information about you or otherwise be linked to you (or we may collect information that has already been deidentified), and we may use such deidentified information for any purpose. To the extent we possess or process any deidentified information, we will maintain and use such information in deidentified form and not attempt to re-identify the information, except solely for the purpose of determining whether our deidentification process satisfies legal requirements.

We may combine information we collect directly from you with information we collect automatically and information we receive from third parties. We may also combine information collected across devices, sessions, or Services. The combined information may be used for any of the purposes described in this Privacy Policy.

Disclosure of Information

We may disclose information about you to third parties for legitimate purposes subject to this Privacy Policy, including the following categories of third parties:

• Service Providers, including:

  • Subscription management providers and payment processors

  • Security and fraud prevention consultants

  • Hosting and other technology and communications providers

  • Analytics providers

  • Customer relationship management and customer support providers (including chatbot providers)

• Advertising Partners. Third parties who assist with advertising, retargeting, measurement, audience insights, or marketing activities, including ad platforms and ad networks.

• Affiliates. Our affiliates, subsidiaries, or others within our corporate group.

• Bankruptcy and Other Business Transactions. Parties who acquire your Personal Data if we undergo a merger, acquisition, bankruptcy or other transaction in which that third party assumes control of our business (in whole or in part), including a sale of a portion or all of our assets.

• At Your Direction. Other parties at your direction or authorized by you, including through your use of social media widgets, plug-ins, or single sign-on integration.

• Business Partners. Third-party business partners who you access through the Services.

• Employers. In some cases, we may disclose information about your use of the Services to your employer or other users within your organization

• Professional Advisors. Auditors, law firms, accounting firms, and other professional advisors who support our business.

• Legal and Regulatory Recipients. Government authorities, law enforcement, courts, or other parties as needed to comply with applicable law, respond to lawful requests, enforce our terms, manage disputes, and protect the rights, safety, and property of us, our users, employees, or the public.

Social Features

The Website may allow you to initiate interactions between the Services and third party services or platforms, such as social networks (“Social Features”). Social Features include features that allow you to access our pages on third party platforms, and from there “like” or “share” our content. Use of Social Features may allow a third party to collect and/or use information about you. If you use Social Features, information you post or make accessible may be publicly displayed by the third party service. Both we and the third party may have access to information about you and your use of both the Services and the third party service.

Third Party Websites and Links

We may provide links to third party websites or platforms. If you follow links to websites or platforms that we do not control and are not affiliated with us, you should review the applicable privacy notice, policies and other terms. We are not responsible for the privacy or security of, or information found on, these sites or platforms. Information you provide on public or semi-public venues, such as third party social networking platforms, may also be viewable by other users of the Services and/or users of those third party platforms without limitation as to its use. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owner or operators.

The Services may also incorporate features, add-ons, portals, and content including feeds, scripts embedded in the Services’ code, and visible content (e.g., videos), provided by third parties. In some cases, those third parties collect data about how you interact with their content. The Services may also include Google Maps features and content. Google Maps features and content is subject to the then-current versions of Google Maps/Google Earth Additional Terms of Service and Google Privacy Policy.

Data Security and Retention

We seek to protect your Personal Data from unauthorized access, use and disclosure using appropriate physical, technical, organizational and administrative security measures based on the type of Personal Data and how we are processing that data.

You should also help protect your data by appropriately selecting and protecting your password and/or other sign-on mechanism; limiting access to your computer or device and browser; and signing off after you have finished accessing your Account. Although we work to protect the privacy of your Account and other Personal Data that we hold in our records, no security system is impenetrable, and unanticipated system failures or the efforts of malicious actors are an unfortunate reality on the Internet. Therefore, Pura cannot guarantee that Personal Data during transmission through the Internet or while stored on our systems or otherwise in our care will be absolutely safe from intrusion by others. 

We retain Personal Data about you for as long as you have an open Account with us or as otherwise necessary to provide the Services. In some cases we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation.

Personal Data of Children

As noted in the Terms of Use, we do not knowingly collect or solicit Personal Data from children under 16. If you are a child under 16, please do not attempt to register for or otherwise use the Services or send us any Personal Data. If we learn we have collected Personal Data from a child under 16, we will delete that information as quickly as possible. If you believe that a child under 16 may have provided us Personal Data, please contact us at privacy@pura.com.

Additional Information for Certain U.S. and Canadian Residents

Certain U.S. states and Canadian provinces require additional disclosures and may provide users residing in such states or provinces with additional choices and rights. This section of the Privacy Policy only applies to individuals located in such states and provinces and where such U.S. state or Canadian data protection laws apply to our processing of your personal information.

Special Disclosures for Canadian Residents

If you reside in Quebec, B.C., or Alberta, some of the following disclosures may apply to you. Our Privacy Policy explains how we collect, use, and disclose Personal Data about you, as well as our targeted advertising and analytics practices. As required by certain Canadian provincial privacy laws, we use this section to explain additional information:

• We collect or use sensitive personal data only with your express consent.

• We require your opt-in consent for using cookies and similar tracking technologies in Quebec.

In the preceding 12 months, we collected the categories of personal information listed in the table below. For each category, we indicate (i) the categories of third parties to whom we disclosed the information for a business purpose, as described in the section above titled, Disclosure of Information, and (ii) the business or commercial purposes for which the information was collected, as referenced in the categories listed in the section above titled, How We Use Your Personal Data.

We only use and disclose sensitive personal information for the purposes permitted under the CCPA.

Category of Personal Data: Identifiers (e.g., name, email, IP address, postal address)

Categories of recipients: Business Partners, Professional Advisors, Legal and Regulatory Recipients, Service Providers, Advertising Partners

Business or Commercial Purpose for Collecting and Processing: Service Delivery, Communications with You, Quality Assurance, Analytics, Security and Fraud Prevention, Legal, Safety, and Compliance Obligations, Marketing Communications, Evaluation and Improvement; Contractual Obligations

Category of Personal Data: Personal information categories listed in the California Customer Records statute

Categories of recipients: Service Providers

Business or Commercial Purpose for Collecting and Processing: Service Delivery, Contractual Obligations

Category of Personal Data: Commercial information such as records of personal property, products or services purchased, obtained, or considered

Categories of recipients: Service Providers, Advertising Partners

Business or Commercial Purpose for Collecting and Processing: Service Delivery, Communications with You, Quality Assurance, Analytics, Security and Fraud Prevention, Legal, Safety, and Compliance Obligations, Marketing Compliance Obligations, Marketing Communications, Evaluation and Improvement, Contractual Obligations

Category of Personal Data: Internet or other similar network activity information

Categories of recipients: Service Providers

Business or Commercial Purpose for Collecting and Processing: Service Delivery, Evaluation and Improvement

Category of Personal Data: Approximate geolocation data

Categories of recipients: None

Business or Commercial Purpose for Collecting and Processing: Service Delivery, Evaluation and Improvement

Category of Personal Data: Inferences drawn from other personal information such as profile reflecting your preferences

Categories of recipients: Service Providers

Business or Commercial Purpose for Collecting and Processing: Service Delivery, Communications with You, Marketing Communications

‍

Sale of Personal Data and Sharing of Personal Data

In this section, we use the terms “sell” and “share” as those terms are defined in the CCPA. We do not have actual knowledge that we “sell” or “share” Personal Data of consumers under 16 years of age. However, we do “sell” and/or “share,” certain categories of personal information for cross-context behavioral advertising. A full list of the information we sold and/or shared in the preceding 12 months is provided below.

Category of Personal Information Sold/Shared: Identifiers

Purpose: Cross-contextual behavioral advertising

Categories of Recipients: Service Providers, Advertising Partners

Category of Personal Information Sold/Shared: Internet or other similar network activity information

Purpose: Cross-contextual behavioral advertising

Categories of Recipients: Service Providers, Advertising Partners

Category of Personal Information Sold/Shared: Commercial information such as records of personal property, products or services purchased, obtained, or considered

Purpose: Cross-contextual behavioral advertising

Categories of Recipients: Service Providers, Advertising Partners

Category of Personal Information Sold/Shared: Inferences drawn from other personal information (e.g., audience segments used for retargeting and lookalike advertising)

Purpose: Cross-contextual behavioral advertising

Categories of Recipients: Service Providers, Advertising Partners

Rights

Applicable laws in your jurisdiction may grant you certain rights—subject to all applicable limitations, exemptions, or exceptions—regarding our collection and use of your personal information. Please see the Exercising Your Rights section below for instructions regarding how to exercise these rights. If you have any questions about this section or whether any of the following applies to you, please contact us at privacy@pura.com.

• Access: Request a copy of the specific pieces of personal information we hold about you.

• Know: Obtain a list of third parties to whom we’ve disclosed personal information to, or if we do not keep a specific list, a list of third parties we generally disclose personal information to.

• Portability: Receive a copy of personal information we process about you in a structured, commonly used, and machine-readable format, and request that we transmit it to a third party where technically feasible.

• Deletion: Request deletion of personal information about you, subject to certain exceptions.

• Correction: You have a right to request that we correct inaccurate Personal Data we maintain about you.

• Personal Data Sales/Sharing Opt-Out and Opt-In: You have the right to opt-out of (i) the sale of personal information about you; and/or (ii) the use of personal information about you for targeted advertising purposes. Exercise this right by using the Global Privacy Control as noted in the Do Not Track & Global Privacy Controls section above, or via the following link: Do Not Sell or Share My Personal Information

• Right to File a Complaint: You may also have the right to file a complaint with a government regulator (e.g., your state attorney general) or supervisory authority, in particular in your country of residence, if you consider that the collection and use of your personal information violates this Privacy Policy or applicable law. Canadian residents may file a complaint with the Commission d’accès à l’information du Québec (CAI). Their details can be found at: https://www.cai.gouv.qc.ca/.

Once you have submitted an opt-out request, we will not ask you to reauthorize the sale of your Personal Data for at least 12 months. However, you may change your mind and opt back in to Personal Data sales at any time by creating a new public profile for yourself, or opt back in to Personal Data sharing by adjusting your Cookies preferences.

We Will Not Discriminate Against You for Exercising Your Rights

We will not discriminate against you for exercising your rights under the applicable law. We will not deny you our goods or services, charge you different prices or rates, or provide you a lower quality of goods and services if you exercise your rights. However, we may have different tiers of services as allowed by applicable data protection laws (including the CCPA) with varying prices, rates, or levels of quality of the goods or services you receive related to the value of Personal Data that we receive from you.

The above rights are only exercisable by you where the applicable law grants you the right being exerted and where no exception or exemption under applicable law applies. You may also have a registered agent (if and only as permitted under applicable law) that you authorize to act on your behalf. If you have a registered agent act on your behalf, we have the right to authenticate such agent’s authority to act. To exercise the rights described herein (only to the extent applicable), you may submit a verifiable request to us through the methods set forth under the Exercising Your Rights section below.

Additional California Resident Rights

In addition to those rights set forth in the Additional Information for Certain U.S. and Canadian Residents section above (as applicable), the following rights and notices in this section are available to California residents. California law permits California residents to request certain details about how their “personal information” (as defined in California Civil Code Section 1798.83) is shared with third parties for their direct marketing purposes. We may from time to time elect to share certain personal information about you with third parties for those third parties’ direct marketing purposes. Residents may, under certain circumstances, obtain the categories of personal information shared and the names and addresses of all third parties that received personal information for their direct marketing purposes during the immediately prior calendar year. To make such a request, please contact us using the information listed below. Please note that we are only required to respond to one request per resident each year.

Users Under 18

Any residents under the age of eighteen (18) who have registered to use the Services and who have posted content or information on the Services can request that such information be removed from the Services by contacting us at the e-mail or address set forth in the section below, How to Contact Us. Such request must state that they personally posted such content or information and detail where the content or information is posted. We will make reasonable good faith efforts to remove the post from prospective public view or anonymize it so the resident cannot be individually identified. This removal process cannot ensure complete or comprehensive removal. For instance, third parties may have republished the post, and archived copies of it may be stored by search engines and other parties that we do not control.

Notice of Financial Incentives

We offer certain loyalty and rewards programs that may be considered financial incentives under the CCPA, such as Pura Rewards and exclusive offers and promotions via email, text message, and through various social media promotions. When you sign up for and participate in these programs, we may ask you to provide us with contact information and identifiers such as your name and email address, and commercial information such as your purchase history. Participation in these programs is voluntary, and no purchase is required to become a Pura Rewards member (you can review the terms of the Pura Rewards Program here). While we cannot calculate the precise value of your information, our programs generally reflect the value of the relationships that we have with the individuals who participate in them. You may withdraw from our loyalty program at any time by contacting us using the designated method set forth in the applicable rules, such as by closing your Account.

Data Transfers and Retention

Retention of Personal Data

Our retention periods for personal data are based on business needs and legal requirements. We store personal data associated with your Account for as long as your Account remains active. If you close your Account, we will delete your Account Information within the applicable regulatory timeline. We retain other personal data for as long as is necessary for the processing purpose(s) for which we originally collected it and for the business purposes explained in this Privacy Policy. For example, we may retain certain Transaction details and correspondence until the time limit for claims arising from the Transaction has expired. In addition, we retain your email address and information about your marketing preferences to ensure that we can honor those preferences.

Transfer of Personal Data

We have operations and vendors in Canada and the United States. As a consequence, we and our service providers who perform work for us or act on our behalf may transfer, store, or access your personal data in foreign jurisdictions. These foreign jurisdictions may not provide levels of data protection that are equivalent to those of your home jurisdiction. Where required by law, we provide adequate protection for the transfer of personal data in accordance with those applicable laws, such as by obtaining your consent, setting up contractual obligations with our service providers, or conducting a privacy impact assessment.

If you are a Quebec resident, this means that your personal data may be (i) transferred to our affiliates and subsidiaries outside of Quebec, and/or (ii) transferred or disclosed to our service providers outside of Quebec.

Nevada Resident Rights

If you are a resident of Nevada, you have the right to opt-out of the sale of certain Personal Data to third parties who intend to license or sell that Personal Data. You can exercise this right by contacting us at privacy@pura.com with the subject line “Nevada Do Not Sell Request” and providing us with your name and the email address associated with your Account, or click the following link: Do Not Sell or Share My Personal Information

Exercising Your Rights

If this Privacy Policy expressly stated above that you have certain rights, or applicable law grants you certain rights as it relates to the Services and information we collect about you, you may exercise any of these rights by contacting us using the information provided below. You may submit a Valid Request using the following methods:

• Emailing us at: privacy@pura.com

• Submitting a request at: Do Not Sell or Share My Personal Information

• Toll-Free Telephone Number: 844-292-7872

Or by following the opt out methods and processes identified above. For clarity, to exercise your rights to opt-out of the “selling” or “sharing” of personal information about you, you must follow the instructions provided under the Additional Information for Certain U.S. and Canadian Residents section noted above.

When you submit a request or an appeal, we will limit our collection of information about you to only what is necessary to securely fulfil your request or process your appeal. Making a request or appeal does not require you to create an Account with us.

Verification

You may exercise any of these rights by sending us a request that (1) provides sufficient information to allow us to verify that you are the person about whom we have collected Personal Data (such as your email address, first and last name, and/or government issued ID), and (2) describes your request in sufficient detail to allow us to understand, evaluate, and respond to it. Each request that meets both of these criteria will be considered a “Valid Request.” We may not respond to requests that do not meet these criteria. We will only use Personal Data provided in a Valid Request to verify you and complete your request. You do not need an Account to submit a Valid Request.

You may designate, in writing or through a power of attorney document, an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we may require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us.

We will work to respond to your Valid Request within 45 days of receipt. We will not charge you a fee for making a Valid Request unless your Valid Request(s) is excessive, repetitive, or manifestly unfounded. If we determine that your Valid Request warrants a fee, we will notify you of the fee and explain that decision before completing your request.

How to Contact Us:

If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your Personal Data, your choices and rights regarding such use, please do not hesitate to contact us via chat or email us at privacy@pura.com.

SUBSCRIPTION TERMS AND SUBSCRIPTION CANCELLATION POLICY

Effective Date: November 1, 2026

These Subscription Terms (“Subscription Terms”) govern any Subscription (as defined below) you purchase, and are in addition to the Terms of Use and Privacy Policy. Any capitalized terms used but not defined herein will have the meaning given to them in the Terms of Use.

Pura offers a service for your convenience whereby you can elect to receive our Consumables at a cadence selected by you while completing a Transaction on our Websites (a “Subscription”). During the checkout process for new subscribers, you may choose to have your Consumables shipped to you at recurring intervals as made available by Pura from time to time. Your Subscription will automatically renew at the end of each billing cycle at the then-current price unless you cancel prior to renewal. Pura will notify you of any price changes prior to your next billing cycle, and your continued use of the Subscription after such notification constitutes your acceptance of the updated pricing. After your first shipment, Pura will use commercially reasonable efforts to fulfill recurring shipments that are part of your Subscription on the delivery date based on the cadence you have selected. However, Pura may adjust your delivery date due to fulfillment circumstances at the time of your selected delivery cadence (including but not limited to: inventory levels, supply chain delays, fulfillment center capacity). You will receive an email with an estimated delivery date when your recurring shipment has been fulfilled (i.e., has been tendered to a carrier for delivery).

Pura may offer discounts or other benefits for Consumables purchased in connection with a Subscription. You acknowledge and agree that Pura is not obligated to offer any such benefits, and such benefits are offered in the sole and absolute discretion of Pura. If Pura makes any modifications or updates to its benefits, discounts, or other offers in connection with Subscriptions, we will use commercially reasonable efforts to notify you in advance of any such changes. Notwithstanding the foregoing, Pura may make changes to the offered benefits, discounts, or other offers in its sole discretion, at any time, with or without notice. For more information about the rewards of being a subscriber, please visit our Rewards Terms of Use, which are incorporated herein by reference.

In the event a Consumable in your Subscription is discontinued, we will notify you of such discontinuation, and select a replacement Consumable in our reasonable discretion, such replacement will be identified in such notification. You may select an alternative replacement Consumable, or cancel your Subscription, at your election, by accessing your Account. If you do not make a selection to replace your discontinued Consumable or cancel your Subscription, you agree that you will be responsible for any and all charges associated with the replacement Pura has selected.

You agree that in order to process your Subscription, you must maintain a valid Payment Method at all times in your Account. Failure to maintain a valid Payment Method will result in the cancellation of your Subscription, and the termination of any discounts, benefits, or other offers associated with such Subscription. Your sole remedy pursuant to a cancellation in accordance with the foregoing is to purchase a new Subscription subject to the then-current offers, benefits, and promotions for Subscriptions.

If you initiate a chargeback or payment dispute with your financial institution rather than contacting Pura directly, Pura reserves the right to suspend or terminate your Subscription and pursue recovery of the disputed amount, together with any fees or charges incidental to such chargeback or collection. We encourage you to contact our Customer Care team at support@pura.com to resolve any billing concerns before contacting your financial institution.

IMPORTANT NOTICE TO CONSUMER: Your Subscription is billed to your Payment Method based upon your delivery cadence chosen and may be canceled at any time by emailing Pura at support@pura.com or through your Pura Account settings. Pura requires up to five (5) business days to process your Subscription cancellation request. If you cancel your Subscription, you will enjoy your Subscription benefits until the end of the then-current Subscription term, and your Subscription benefits will expire at the end of the then-current Subscription term for which you have paid. You will not be eligible for a prorated refund of any portion of the Subscription fees paid for any unused days of the then-current Subscription term. There are no early termination fees or any other fees of any kind associated with canceling a Subscription. Please note that the foregoing Subscription Terms and Subscription Cancellation Policy do not apply to the Discounted Diffuser promotion. For more information on the Discounted Diffuser promotion, please review the Discounted Diffuser Promotion Terms & Conditions.

Last updated on November 1, 2026.

REWARDS TERMS OF USE

Effective Date: November 1, 2026

PLEASE READ THESE REWARDS TERMS OF USE CAREFULLY. BY ACCESSING OR PARTICIPATING IN THE PURA REWARDS PROGRAM, YOU AGREE TO BE BOUND BY THESE TERMS AND ALL TERMS INCORPORATED HEREIN BY REFERENCE, INCLUDING, WITHOUT LIMITATION OUR TERMS OF USE AND PURA’S PRIVACY POLICY.

The Program

All participants in the Pura Rewards Program (“Program”) will accrue loyalty points (“Points”) as set forth below. This Program is in place to reward customers for purchases made at www.pura.com and to provide additional value to Pura subscribers.

Terms

Pura may provide updates, notices, disclosures and amendments to these Rewards Terms of Use (“Terms”), and other information relating to the Program by electronic means, including posting such information and materials online at www.pura.com. These Terms apply to your access to, and participation in, the Program in the United States.

Unless prohibited under applicable laws, Pura reserves the right to add, terminate, or modify these Terms, policies, FAQ, or guidelines pertaining to Pura Rewards, and the Program, in whole or in part, at any time. Pura will try to notify you in advance of any changes or modifications to the Program or these Terms, but it may not always be possible. When we revise or modify these Terms, they will be posted on the website and will be effective immediately upon posting and will supersede all prior versions. Your continued access to, or participation in the Program following any such changes or modifications, confirms your acceptance of and agreement to be bound by the modified Terms. If you do not agree to these Terms, you must stop accessing and participating in the Program.

Participants

The Program is open to any resident of the United States who is age eighteen (18) or over and has initiated a personal account (“Account”) via the website, pursuant to the Terms of Use (found at https://pura.com/pages/legal#terms-of-use, the “Terms of Use”) and has provided data required in the registration form (i.e. name, surname, e-mail, address, password, etc) in an accurate, correct, complete and truthful way (hereinafter the “Member” or the “Members”).

Participation in the Program is forbidden to Members who have used Accounts that are not in compliance with Pura’s policies or used automatic systems or robots aimed at simulating the required human interaction necessary. Corporations or entities cannot be enrolled as Members.

Only one person may be enrolled per Pura Account. Members may not maintain more than one Pura Account.

Earning Points

Eligible Purchases:

When you are logged into your Account and make a one-time purchase online, you will earn one (1) Point for every U.S. dollar spent on such one-time purchase. When you are logged into your Account and make a subscription purchase (as set forth in the Terms of Use), you will earn two (2) points for every U.S. dollar spent on such subscribed-to items. For clarity, if you make a subscription purchase and a one-time purchase in the same order, you will earn 2 points on every U.S. dollar spent on the subscription item and 1 point for every U.S. dollar spent on the one-time purchase item. One-time purchases and subscription purchases are together “Eligible Purchases”. Eligible Purchases include any and all Pura products purchased, either as a one-time purchase or a subscription purchase, at www.pura.com.

Eligible Activities:

Members may earn Points on non-purchase activities as communicated by Pura from time to time either via email or through banners on the website (“Eligible Activity”). The earning rate for Points may vary per Eligible Activity as provided in the applicable communication, and as determined by Pura in its sole discretion.

Eligible Activities may include, but are not limited to:

• Following Pura on social media accounts such as Facebook, Pinterest, Instagram and more

• Writing a product review

• Taking a survey

• Referring a friend

Redeeming Points

Points may be redeemed on www.pura.com in accordance with the set value of 200 Points being equivalent to a $5 discount. At checkout, you have the option to redeem Points to save money on your order. You can redeem Points in increments of no less than 200, with a maximum of 800 total Points per order, at checkout. You will have the option to choose the amount of Points you would like to redeem during checkout. The oldest accrued Points will be used first for redemptions. You can view and track your Point balance as well as all additional Member benefits at www.pura.com.

Points Expiration

Unless otherwise noted, Points are automatically added to your Account within twenty-four (24) hours of your Eligible Purchase or Eligible Activity and expire after six (6) months of inactivity. For example, if you earn Points on April 15, 2026 and are not Active for 6 months, they will expire on October 15, 2026. Examples of Activity include, but are not limited to:

• Making an Eligible Purchase

• Performing an Eligible Activity

• Receiving a perk or award (except as a result of your birthday or anniversary, if applicable)

• Redeeming points

Returns

If a Member properly returns, consistent with the Returns & Exchanges Policy, a purchase (in whole or in part) that the Member purchased by credit card or other electronic payment on the Website and for which the Member received Points, the Member will receive a refund pursuant to the Returns & Exchanges Policy, but the purchase will not be eligible for Points. Any Points previously awarded in connection with the returned purchase will be removed from your Account. Any Points redeemed on a returned purchase are forfeited and will not be applied back to your Account.

Forfeiture of Account

Pura reserves the right to deactivate or close an Account in its sole discretion, including, without limitation, under any of the following circumstances:

• Fraudulent activity occurs or an audit reveals unusual or suspicious activity

• Member requests an Account closure

• Member does not respond to repeated communication attempts regarding the status of their Account

• Member resides in or relocates to a country where membership is prohibited under applicable law

• Member violates the Terms of Use or these Terms

Pura reserves the right to audit Members’ Accounts at any time and without notice to ensure compliance with these Terms.

Privacy

The personal data of the Members shall be processed in accordance with Pura’s Privacy Policy, at https://pura.com/pages/legal#privacy-policy, and the Notice of Financial Incentive below.

Notice of Financial Incentive

Under applicable U.S. state law, the Program may be considered a financial incentive program and a bona fide loyalty program. In order to provide you with the incentives and Points under the Program as described in these Terms, we use personal information about you, including, for example, your first and last name, phone number, email address, purchase history (such as those connected to earning or redeeming Points), physical address, etc. to identify you as a Member of the Program and to associate you with your transactions (such as those connected to earning or redeeming Points) and your Account. We are unable to provide and administer the Program and provide you with an Account without such information. For example, without your personal information, we have no method available to associate your transactions with your Account and are unable to verify your access to your Account.

In such context, the value of the personal information you provide us with is related to the non-fixed value of the Points, as further described in these Terms, that you can obtain through your participation in the Program, less the expense to Pura in its offering and administration of the Program.

As stated above, we process all personal information in accordance with the Privacy Policy. Consistent with the Privacy Policy (and without limiting our rights under the Privacy Policy), in providing and administering the Program we may disclose your personal information to our service providers (including, without limitation, payment processing companies, fraud prevention providers, cloud storage providers, IT service providers, and marketing companies), other merchants, and law enforcement.

You can opt-in to the Program through the methods set forth above in these Terms. You have the right to withdraw—and to have your Account cancelled and deleted permanently (including, without limitation, all Points you may have earned) therein—at any time by emailing support@pura.com. You acknowledge that upon the deletion and cancellation of your Account, your Points will also be deleted, and you hereby forfeit all such Points upon any such cancelation and deletion.

Governing Law

The Program and these Terms shall be governed by and construed in accordance with the laws of the State of Utah notwithstanding any conflict of law rules. The Member and Pura agree that any judicial proceeding to resolve claims relating to the Program will be brought in the federal or state courts of Utah County, Utah, unless otherwise required by applicable law of any other jurisdiction. Both the Member and Pura consent to venue and personal jurisdiction in such courts.

Limitation of Liability and Release

By participating in the Program, participants agree to release and hold harmless Pura and its officers, directors, employees and suppliers in charge of the activities related to the Program from and against any claim or cause of action arising from the participation in the Program, including, but not limited to: (a) technical errors related to the operation of the Program; (b) errors in the administration of the Program; (c) printing errors; (d) telephone system, computer and/or internet failures; and/or (e) late, lost, misdirected or undelivered mail.

Pura will not be liable for any direct, indirect, special, incidental, or consequential damages or any losses arriving from or in connection with these Terms, even if advised of the possibility of such damages, and you waive all rights to claims for any such damages.

Pura shall not be responsible for any events which are beyond its control and that might prevent the Members from participating in this Program or from redeeming Points. In the event that an irregularity in any participation in the Program has been detected, Members will no longer be allowed to redeem Points.

Diffuser Warranty

All Pura diffusers come with a one-year warranty from the original purchase date. If you maintain an active Pura Subscription, your warranty will be extended through the lifespan of your Subscription.

The warranty becomes effective at the date of purchase. Please retain your proof of purchase. If you do not have your proof of purchase, your warranty will start 90 days after the date of manufacture, as measured according to Pura's records. All repairs will be carried out by Pura or its authorized agents. The repair or replacement of your diffuser under warranty will not extend the period of the warranty; however, your warranty will be extended for the time your diffuser is being repaired or retained for work being performed under the warranty; provided, however, that any replacement diffuser will be warranted for the greater of ninety (90) days from the date of replacement or the remainder of the original warranty period. Cosmetic decoration or modification that may impact a diffuser's resale, refurbishment, restoration or usability may void the terms of your diffuser's warranty and the Pura return policy. Diffusers must be returned to Pura before a replacement diffuser is issued. The replacement will be a new or refurbished diffuser that is the same or similar to the returned diffuser and will be in good working condition. We may require certain troubleshooting steps to be completed or information to be provided about your diffuser in order to fulfill your warranty claim. We reserve the right to refuse returns and exchanges due to abuse of this policy within our sole and absolute discretion. This warranty is non-transferable and applies only to the original purchaser of the diffuser.

If you're having issues with your diffuser and want to see if you qualify for a diffuser replacement, reach out to our Customer Care team.

Our warranty covers:

• Burnt fuses.

• Manufacturing defects.

• Heater malfunctions.

• Products damaged during shipping.

There are a few things that our warranty does not cover:

• Misplaced or lost parts (cords, covers, etc.) or products.

• Accidental or intentional damage.

• Purchases of diffusers from unauthorized dealers or sellers.

• Damage as a result of use not in accordance with our Terms of Use.

• Repairs or alterations carried out by parties other than Pura or its authorized agents.

• Faulty installation.

• Use of parts and accessories which are not Pura Genuine Components.

To make a warranty claim, please contact Customer Care at support@pura.com within the applicable warranty period. You will need to provide your proof of purchase (or order number) and a description of the issue. Pura will provide instructions for returning the defective diffuser at no cost to you.

DISCLAIMER

EXCEPT FOR THE EXPRESS, LIMITED WARRANTIES SET FORTH ON THIS PAGE OR ON PRODUCT PACKAGING, PURA MAKES NO WARRANTY WHATSOEVER WITH RESPECT TO OUR FRAGRANCES OR DIFFUSERS, INCLUDING ANY (A) WARRANTY OF MERCHANTABILITY; OR (B) WARRANTY OF FITNESS FOR A PARTICULAR PURPOSE; WHETHER EXPRESS OR IMPLIED BY LAW, COURSE OF DEALING, COURSE OF PERFORMANCE, USAGE OF TRADE, OR OTHERWISE.

LIMITATION OF LIABILITY

THE REMEDIES DESCRIBED ABOVE ARE YOUR SOLE AND EXCLUSIVE REMEDIES AND PURA'S ENTIRE LIABILITY FOR ANY BREACH OF THIS LIMITED WARRANTY. OUR LIABILITY SHALL UNDER NO CIRCUMSTANCES EXCEED THE ACTUAL AMOUNT PAID BY YOU FOR THE DEFECTIVE PRODUCT, NOR SHALL WE UNDER ANY CIRCUMSTANCES BE LIABLE FOR ANY CONSEQUENTIAL, INCIDENTAL, SPECIAL OR PUNITIVE DAMAGES OR LOSSES, WHETHER DIRECT OR INDIRECT.

SOME STATES DO NOT ALLOW THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATION OR EXCLUSION MAY NOT APPLY TO YOU. THIS WARRANTY GIVES YOU SPECIFIC LEGAL RIGHTS, AND YOU MAY ALSO HAVE OTHER RIGHTS WHICH VARY FROM STATE TO STATE.

Last Updated: November 1, 2026

DEVICES

Devices should only be used as directed. Keep devices upright at all times and we recommend at least 24 inches of clearance above and around couches, chairs, decor, fabric, leather, plastic, etc. Avoid placing near cabinets and other furnishings. Pura is not responsible for any damage to floors, furnishings, walls, etc.

INSTRUCTIONS PERTAINING TO A RISK OF FIRE, ELECTRIC SHOCK OR INJURY TO PERSONS:

WARNING: When using electric products, basic precautions should always be followed, including the following: READ all the instructions before using this product. To reduce the risk of injury, close supervision is necessary when a product is used near children. KEEP OUT OF REACH OF CHILDREN AND PETS. DO NOT put fingers, hands, metal or other strange objects in the product device or fragrance. No serviceable parts. DO NOT attempt to repair any devices. DO NOT refill any fragrances . If the device blocks the "TEST" or "RESET" buttons of a GFCI receptacle, it is recommended that the unit be removed from the outlet monthly and the GFCI be tested before plugging the fragrance unit back into the outlet. Avoid hard knocks. If the device fails or is damaged, remove from outlets immediately. This product is not a toy. Intended for adult use only. There are no user maintenance parts, do not open device.

CHOKING HAZARD: Assembly contains small parts and is not suitable for children. Parents must exercise caution and keep out of reach of children.

• Unplug and power off your diffuser prior to cleaning.

• Do not spray anything directly on the diffuser.

• Spray a disinfecting solution on a microfiber cloth first, then wipe the diffuser with the cloth.

• Do not use paper towels in lieu of a microfiber cloth.

• Do not use any harsh chemical cleaners.

• Wipe the outside of the diffuser with a disinfecting wipe or a microfiber cloth sprayed with a cleaning agent.

• Do not use abrasive cleaners.

• Wash your hands or use hand sanitizer after cleaning your diffuser

HOME

*ATTENTION: Do NOT let home device tip over with fragrances inserted. Vials will leak and ruin device if not kept upright and properly stored. Use only in properly functioning 120 volt electrical outlet. DO NOT use extension cords. DO NOT plug anything above the device. DO NOT disassemble the dispenser unit or modify the plug in any way. Use ONLY Pura scented fragrance refills. DO NOT cover or paint the unit. DO NOT place on or near polished, painted, plastic or wood surfaces. DO NOT use in confined spaces. DO NOT PLUG IN SIDEWAYS OR UPSIDE DOWN.

INSTALLATION INSTRUCTIONS FOR HOME DEVICES:

1. Unscrew the cap on fragrance refill and set aside.

2. Insert the vial completely into device until you hear a click.

3. Insert dispenser UPRIGHT into outlet. Rotate plug if necessary.

USER MAINTENANCE:

Fragrances may collect on device over time, To clean device, remove from electrical outlet and wipe with dry cloth. Replace fragrance refill when empty. DO NOT immerse in water. DO NOT empty fragrance oils into the drain. Thoroughly clean any spills immediately.

MOVING AND STORAGE:

Remove device with refill from outlets. Remove fragrance from device and screw caps onto fragrance bottles for home devices. Store refills upright with the device in a dry location. Placing the vial, or the dispenser with the vial inserted on its side or upside down can cause leakage.

CAR

STRANGULATION HAZARD: Car device comes with a power cord not suitable for children. Parents must exercise caution.

CAUTION: Avoid Extreme Heat and Direct Sunlight. While Pura’s car device and replaceable gel cartridges have been designed to work in a variety of weather conditions, extreme and prolonged heat conditions as well as exposure to direct sunlight may cause overheating and damage to the cartridges.

If the device or cartridges have been exposed to extreme heat or direct sunlight it is recommended to allow the device and cartridges to cool down before handling and operating.

Melting of the gel inside the cartridges can occur under extreme heat conditions so be very careful when handling cartridges after exposure to extreme heat. Wipe up any spills of melted cartridges immediately. Replace cartridges if gel has melted.

FRAGRANCES

SAFETY INFORMATION

CAUTION: Avoid Extreme Heat and Direct Sunlight.

CAUTION: DO NOT INGEST. CONTAINS FRAGRANCE OILS. IF SWALLOWED, DO NOT INDUCE VOMITING. SEEK MEDICAL ADVICE IMMEDIATELY.

EYE & SKIN IRRITANT: CONTACT with liquid fragrance may cause eye or skin irritation. If contact occurs, rinse thoroughly with water for 15 minutes. If irritation persists, seek medical advice. Use with care around birds and other sensitive household pets. Use only as directed.

DO NOT OPEN, TAMPER WITH, OR DISASSEMBLE the plastic fragrance cartridge or the interior components.

DO NOT REMOVE the gel fragrance disc inside of the car fragrance cartridge. If fragrance gel separates from cartridge, promptly dispose of gel.

FCC DISCLOSURES:
THIS DOCUMENT CONTAINS INFORMATION THAT IS SUBJECT TO CHANGE WITHOUT NOTICE.

Contains FCC ID:2AC7Z-ESPWROOM32

Federal Communication Commission Interference Statement: This equipment has been tested and found to comply with the limits for a Class B digital device, pursuant to Part 15 of the FCC Rules.

These limits are designed to provide reasonable protection against harmful interference in a residential and vehicle installation. Pura equipment generates, uses and can radiate radio frequency energy and, if not installed and used in accordance with the instructions, may cause harmful interference to radio communications.

However, there is no guarantee that interference will not occur in a particular installation. If this equipment does cause harmful interference to radio or television reception, which can be determined by turning the equipment off and on, the user is encouraged to try to correct the interference with one of the following measures:

• Reorient or relocate the receiving antenna.

• Increase the separation between the equipment and receiver.

• Connect the equipment on a circuit different from that to which the receiver is connected.

• Consult the dealer or an experienced radio/TV technician for help.

EXPOSURE TO RADIO FREQUENCY: Bluetooth devices emit low levels of nonionizing radiation. Exposure to low amounts of this type of radiation is not harmful to humans.

FCC Caution: Any changes or modifications not expressly approved by the party responsible for compliance could void the user's authority to operate this equipment.

This device complies with Part 15 of the FCC Rules. Operation is subject to the following two conditions:

• The device may not cause harmful interference, and

• The device must accept any interference received, including interference that may cause undesired operation.

FCC Radiation Exposure Statement: Pura equipment complies with FCC radiation exposure limits set forth for an uncontrolled environment. The transmitter module must not be co-located or operating in conjunction with any other antenna or transmitter. The End equipment should be installed and operated with a minimum distance of 20 centimeters between the radiator and your body.

For all support inquiries, you can visit our Help Center, or send a request through our Support Form where our Customer Care agents are available Monday-Friday 9:00am-5:00pm MST.

Returns and Refunds

We offer a 30-day money-back guarantee on all diffusers and fragrances up to 30 days after the delivery date for products purchased in the United States through Pura.com. Eligible refunds will be processed to your original payment method within ten (10) business days of Pura receiving the returned product. Please note we can only accept returns for orders placed through Pura.com.

• If the product is defective or damaged when delivered, we will gladly accept your return and provide a replacement.

• Exchanges or refunds on sample purchases and gift cards are not permitted.

• To start a return for a fragrance purchase, grab your order number and visit our Returns and Exchanges portal (the “Portal”).

• To start a return for a diffuser purchase, please contact our Customer Care team and have your order number ready.

• Most returns and exchanges can be handled seamlessly through our Portal. In some cases, we may intervene and need to reach out to you to finish the return or exchange process. Responses/Interaction may be required in order for the refund to be applied.

• In instances of frequent or numerous returns, a small restocking fee or shipping costs may apply.

• For large return amounts (over $200) there may be a small restocking fee or shipping costs.

• For returns from outside of the contiguous United States or internationally, there may be additional shipping costs.

• If you've purchased expedited shipping and it arrived outside of the expected delivery time frame, the additional shipping costs for expedited shipping may be eligible for a refund. Reach out to Customer Care for more information.

• We reserve the right to refuse returns and exchanges due to abuse of this policy within our sole and absolute discretion.

Fragrance Guarantee

We're invested in helping you find your perfect scent. If you're having trouble finding the right fragrance for you, we've got a few things we recommend trying:

• Give our Fragrance Quiz a try.

• If you prefer to check out the product in person before you buy, use our Store Locator to find Pura in a store near you.

• Our scent samples are a great way to test out fragrances.

• Try reaching out to our Customer Care team for recommendations.

If you get a fragrance you don't like, we'll exchange it for you. To let us know you need to try something else out, visit our Returns and Exchanges portal.

A few specifics on the fragrance guarantee:

• Fragrances must be exchanged within 30 days from the delivery date.

• If you use over half your fragrance, we can't accept it as an exchange.

Last Updated: November 1, 2026

Discounted Diffuser Promotion Terms & Conditions

General

On occasion, Pura may offer a free or discounted diffuser (e.g., a home diffuser or car diffuser) ("Discounted Pura Device") when you subscribe to a Qualifying Monthly Fragrance Subscription, as defined below (the "Offer"). The offer page and final checkout page will detail the qualifying monthly fragrance subscription requirements to which you agree. There is a limit of four (4) Discounted Pura Devices per household for the lifetime of your Pura Account. Pura is under no obligation to make this Offer available at all times. However, if the Offer is available and you take advantage of the Offer, such Offer is subject to these Discounted Diffuser Terms and Conditions (the "Offer Terms") as well as the Pura Scents Terms of Use, located at https://pura.com/pages/legal#terms-of-use ("Terms of Use"). To the extent that these Offer Terms conflict with the Terms of Use, these Offer Terms will control solely with respect to the Offer. You must be at least 18 years of age (or the age of majority in your state of residence) to participate in this Offer.

Eligibility

To be eligible for the Offer, as detailed on the Offer page, you must sign up for and maintain a new subscription to fragrance(s) purchased through the Offer page ("Qualifying Monthly Fragrance Subscription"). Any previous fragrance subscription(s) you have prior to signing up for the Offer do not constitute a Qualifying Monthly Fragrance Subscription and are therefore not eligible to satisfy the Offer. To satisfy the Offer and earn the Discounted Pura Device, you must purchase the total amount of Qualifying Monthly Fragrance Subscriptions detailed on the Offer page and the final checkout page within 12 months (see table below for clarification). Failure to satisfy the Offer within 12 months may result in you being charged the full price of the Discounted Pura Device (as listed on the Offer page at the time of your purchase) with your card saved on file. You may use features like Swap fragrance to change the fragrance(s) in your Qualifying Monthly Fragrance Subscription and Edit Ship Date to delay for your fragrance ship date by up to 28 days. Please note: You may not use the Edit Ship Date feature to change your first shipping date after your initial purchase. After your first subscription month, you may use the Edit Ship Date feature a maximum of three (3) times during the duration of your Qualifying Monthly Fragrance Subscription. You may use the Add Items or Remove Product to change the total number of Qualifying Monthly Fragrance Subscriptions counting towards satisfying the Offer. However, you must maintain at least one (1) active Qualifying Monthly Fragrance Subscription at all times. If you remove your last Qualifying Monthly Fragrance Subscription, this will be considered an early cancellation, and the corresponding early cancellation policies found below will apply. By signing up for this Offer, you are committing to 12 months on ongoing subscription subject to your right to delay your fragrance ship date (as described above) up to three (3) times after your first subscription month. If you delay your subscription, it will increase the amount of time it will take you to satisfy the Offer.

Pura Car Subscription

If you received free car fragrances as part of your initial purchase under the so-called "Free Set" promotion, the following examples are ways in which you may satisfy the Offer related to each Discounted Pura Device:

• You sign up for 1 new car fragrance subscription, you will have satisfied the Offer in 1 year.

• You sign up for 2 new car fragrance subscriptions, you will have satisfied the Offer in 6 months.

• You sign up for 3 new car fragrance subscriptions, you will have satisfied the Offer in 4 months.

• You sign up for 4 new car fragrance subscriptions, you will have satisfied the Offer in 3 months.

• You sign up for 6 new car fragrance subscriptions, you will have satisfied the Offer in 2 months.

• You sign up for 12 new car fragrance subscriptions, you will have satisfied the Offer in 1 month.

If you subscribed to at least one (1) car fragrance as part of your initial purchase under the so-called "Free Device" promotion, the following examples are ways in which you may satisfy the Offer related to each Discounted Pura Device:

• You sign up for 1 new car fragrance subscription, you will have satisfied the Offer in 6 months.

• You sign up for 2 new car fragrance subscriptions, you will have satisfied the Offer in 3 months.

• You sign up for 3 new car fragrance subscriptions, you will have satisfied the Offer in 2 months.

• You sign up for 6 new car fragrance subscriptions, you will have satisfied the Offer in 1 month.

Pura Home Subscription

If you received free home fragrances as part of your initial purchase under the so-called "Free Set" promotion, the following examples are ways in which you may satisfy the Offer related to each Discounted Pura Device:

• You sign up for 2 new home fragrance subscriptions, you will have satisfied the Offer in 1 year.

• You sign up for 3 new home fragrance subscriptions, you will have satisfied the Offer in 8 months.

• You sign up for 4 new home fragrance subscriptions, you will have satisfied the Offer in 6 months.

• You sign up for 6 new home fragrance subscriptions, you will have satisfied the Offer in 4 months.

• You sign up for 8 new home fragrance subscriptions, you will have satisfied the Offer in 3 months.

• You sign up for 12 new home fragrance subscriptions, you will have satisfied the Offer in 2 months.

• You sign up for 24 new home fragrance subscriptions, you will have satisfied the Offer in 1 month.

If you subscribed to at least two (2) home fragrances as part of your initial purchase under the so-called "Free Device" promotion, the following examples are ways in which you may satisfy the Offer related to each Discounted Pura Device:

• You sign up for 2 new home fragrance subscriptions, you will have satisfied the Offer in 6 months.

• You sign up for 3 new home fragrance subscriptions, you will have satisfied the Offer in 4 months.

• You sign up for 4 new home fragrance subscriptions, you will have satisfied the Offer in 3 months.

• You sign up for 6 new home fragrance subscriptions, you will have satisfied the Offer in 2 months.

• You sign up for 12 new home fragrance subscriptions, you will have satisfied the Offer in 1 month.

Satisfaction of the Offer

You may modify or cancel your Subscription without further cost or limitation at any time after you have fulfilled the terms of this Offer.

Pricing & Shipping

Pura reserves the right to modify pricing for fragrances in your Qualifying Monthly Fragrance Subscription at any time and in its sole discretion. Pura will provide you with notice of any pricing changes prior to your next billing cycle. The minimum price-per-fragrance on a subscription is currently $9.59 Plus Tax. As an example, if the Offer requires a subscription of two (2) fragrances per month for six (6) months, your minimum monthly charge for the Qualifying Monthly Fragrance Subscriptions would be $19.18 Plus Tax. The total minimum cost for that Qualifying Monthly Fragrance Subscription will be determined by the subscription requirements and the fragrance(s) you select. If the Discounted Product and any other items you have in your cart total below $35.00, you will be responsible for a $9.99 standard shipping fee. If the Discounted Product and any other items you have in your cart total above $35.00, you will not pay a standard shipping fee, subject to all other shipping rules. Pura reserves the right to modify thresholds and pricing for shipping at any time and in its sole discretion.

Subscription

Before you pay any fees, you will have an opportunity to review and accept the fees that you will be charged ("Subscription Fees"). All fees are in U.S. Dollars and are non-refundable unless otherwise specifically provided for in these Offer Terms. Your Qualifying Monthly Fragrance Subscription will renew automatically on a monthly basis and continue until you cancel (collectively your "Subscription"). The "Subscription Billing Date" is the date when you first purchase your Subscription. Your Subscription will begin on the Subscription Billing Date and continue for the term detailed on the offer page ("Initial Subscription Period") and will automatically renew for successive periods, the duration of which you select at the time of checkout (the Initial Subscription Period and each such renewal period, each a "Subscription Period") unless you cancel or Pura terminates your Subscription prior to the end of the current Subscription Period. You authorize Pura or its ESPs to periodically charge on a going-forward basis and until cancellation of the Subscription, all accrued sums on or before the payment due date. Your Payment Method will be charged automatically on the Subscription Billing Date and thereafter on the renewal date of your Subscription for all applicable fees and taxes for the next Subscription Period. You authorize Pura to charge the card on file to complete these payments. Pura or its ESPs will bill the periodic Subscription Fee to the Payment Method associated with your Account. Your Subscription will at all times be subject to the Subscription Terms, incorporated herein by reference.

Cancellation

You may cancel your Qualifying Monthly Fragrance Subscription at any time subject to the policies listed below:

Within the First 30 Days of Signing Up: You will have 30 days from your Subscription Billing Date to cancel and return the Discounted Pura Device without additional charge, provided that you will still be responsible for any outstanding fees for fragrances shipped to you prior to your cancellation. To cancel, contact Customer Care by emailing support@pura.com or through our Help Center to initiate the cancellation process and to receive your free return shipping label. Your card on file will be temporarily charged the listed offer price of the applicable diffuser as a deposit. Once the diffuser is shipped back using the Pura shipping label and received by our fulfillment center, Pura will process a refund to your card on file within 7-10 business days. To return or receive a refund on your fragrance(s), contact Customer Care by emailing support@pura.com or through our Help Center.

After the First 30 Days Prior to Satisfaction of the Offer: If you cancel your Qualifying Monthly Fragrance Subscription after the first 30 days but prior to the satisfaction of the terms of the Offer, or if you otherwise have not purchased the minimum fragrances within the timeline detailed on the Offer page, your card on file will be charged the listed offer price of the applicable diffuser, in addition to any outstanding fees for fragrances shipped to you prior to your cancellation. You will not be entitled to a refund on the charged amount. If you have questions about the charges applied to your Account, please contact Customer Care at support@pura.com before contacting your financial institution.

How to Cancel

You must cancel your Subscription five (5) days before it renews in order to avoid billing of the next periodic Subscription Fees to your Payment Method. You may cancel the Subscription by emailing support@pura.com or through your Pura Account. YOUR CANCELLATION MUST BE RECEIVED FIVE (5) DAYS BEFORE THE RENEWAL DATE IN ORDER TO AVOID A CHARGE FOR THE NEXT SUBSCRIPTION PERIOD.

Delinquent Accounts

Pura may suspend or terminate a Subscription for any Account for which any amount is due but unpaid. In addition to the amount due for a Subscription, a delinquent account will be charged with fees or charges that are incidental to any chargeback or collection of any unpaid amount, including collection fees. If your Payment Method is no longer valid at the time a renewal Subscription Fee is due, then Pura reserves the right to (a) not ship fragrances to you until your Payment Method is valid or (b) delete your Account and any information associated with your Account, upon thirty (30) days’ prior written notice to the email address associated with your Account, without any liability to you.

Offer Modification and Termination

Pura reserves the right, in its sole discretion, to modify, suspend, or terminate all or part of the Offer. Any Subscriptions in effect at the time the Offer is modified, suspended, or terminated will be subject to the terms and conditions in effect at the time the Subscription was purchased. This offer cannot be combined with any other active discounts, sales, and promotions unless otherwise stated.

If any provision of these Offer Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.

Last Updated: November 1, 2026

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