Social Impact at Pura

At Pura, we’re more than a fragrance company—we’re a movement dedicated to creating a more equitable, beautiful world. Our commitment to sustainability and love of humanity drives everything we do, from the ingredients we source to the partnerships we form. As a disruptive force in the fragrance industry, we’re not just creating scents; we’re crafting a future where beauty and impact coexist harmoniously.

We are committed to leading with purpose, guided by the humanitarian principle of "do no harm." Our mission is to ensure that every action we take contributes to a better, more equitable world, where people and the planet thrive in harmony. Through bold, purpose-driven innovation, we aim to leave a lasting, transformative imprint on the future. We believe that fragrance has the power to evoke emotions, create memories, and change the world for the better.

Sustainability: Fragrance with Integrity

Our journey begins with a deep respect for the planet. We’re committed to reducing our environmental footprint by sourcing sustainable ingredients, minimizing waste, and embracing eco-friendly practices at every step of our production process. With a "hard no" policy on dangerous or toxic chemicals, we ensure that our fragrances are pure, safe, and sustainable. Our fragrances are designed not just to delight the senses but to be kind to the Earth, ensuring that the beauty of nature is preserved for future generations.

At Pura, our commitment extends beyond the environment—it’s also about empowering people. We’ve partnered with organizations that align with our values, working together to make a tangible difference in the lives of individuals and communities around the world.

Empowering Communities:
Co-Creating Solutions

We prioritize the needs of vulnerable communities, investing in education, economic opportunity, and human-centered design. Our partnerships are built on respect and collaboration, leveraging the full force of our resources—people, funding, and technology—to address the most pressing challenges.

K Farmer Dutjahn Foundation

K Farmer Dutjahn Foundation (KFDF) is dedicated to preserving the rich cultural and environmental heritage of the Indigenous Martu communities in Australia's Western Desert. Through initiatives focused on land management, preservation of traditional knowledge and practices, and community empowerment, the Foundation fosters economic opportunities, educational development and climate resilience.

KFDF’s impact is evident in its ability to advance a sustainable sandalwood industry that benefits both the land and its people, protecting the Martu culture and environment for future generations. Together, through this partnership, we are committed to ensuring that the wisdom of the Martu people is honored and celebrated around the world.

For more information, visit K Farmer Dutjahn Foundation’s website here.

Malala Fund

Education is a powerful tool for change, and we are honored to partner with Malala Fund to ensure every girl has the opportunity to learn and lead. Malala Fund champions 12 years of safe, free, quality, education for every girl - working toward a future where every girl has the opportunity to learn without fear.

Pura partners with Malala Fund because we believe in the transformative power of education for girls, particularly in regions where they face barriers like gender-based violence, discrimination, conflict, poverty and more. By investing in local educators, advocating for policy changes, and developing young leaders, Malala Fund chips away at the systemic issues that keep over 120 million girls out of school, strengthening communities and promoting gender equality worldwide.

For more details, visit malala.org.

Year Up United

We believe in the potential of every individual, and our partnership with Year Up United is a testament to that belief. Year Up United is a national workforce development organization committed to ensuring equitable access to economic opportunity, education, and justice for all young adults—no matter their background, income, or zip code. Year Up United's model is designed to close the Opportunity Divide by equipping young adults with in-demand skills and career readiness. Year Up United provides holistic technical training, mentoring, and professional development, followed by internships at top companies. This comprehensive support system empowers participants to secure meaningful employment and achieve economic mobility.

Year Up United has a proven track record of success, having served over 45,000 young adults since its founding in 2000 with thousands of graduates advancing in their careers, earning higher wages, and contributing to a more equitable workforce. Together, we are helping to close the Opportunity Divide and create pathways to success for the next generation of leaders.

For more information, visit Year Up United.

A Vision for the Future

At Pura, we are driven by a vision of a better, more equitable world. We recognize the complex challenges we face and are committed to partnering with world-class organizations to create innovative, evidence-based solutions that deliver lasting impact. Our work is not about charity—it's about multigenerational, measurable and dramatic change. We invite you to join us on this journey as we continue to lead with purpose, empowering people, protecting the planet, and inspiring positive change.

Together, we can turn every breath into a breath of fresh air, filled with hope, love, and the promise of a brighter future.

Photo credits from top to bottom: Michael Goima, James Roh, James Roh, Erin Hohlfelder, and Year Up United.