Pura. Good for the World. 

Pura was born from a commitment to purity. We set out to deliver beautiful fragrances and scent experiences to the world, and are intent on fulfilling that vision in a way that creates a positive impact on the planet. 

Our Sustainability Commitment 

At Pura, we believe businesses can be a powerful force for good in the world. Pura was founded with the intent to be such a force, and we’re actively evaluating our operations to ensure that environmental conscientiousness is embedded throughout our work. We strive to integrate sustainable practices into our business, from product development to supply chain management, packaging, and beyond. 

Pura’s sustainability endeavors are designed to minimize our environmental footprint, promote social equity, and drive meaningful change. Sustainability is an ongoing journey, and we are committed to continuous work and improvement. We have set ambitious goals for the future and will share updates along the way.

Natural & Synthetic Ingredients

Innovation in product creation is crucial for a more sustainable and resilient future. We prioritize the use of sustainably sourced fragrance ingredients. This involves working closely with our suppliers to ensure they adhere to ethical and environmentally conscious practices. 

 All-natural may sound preferable, but when it comes to fragrance, using a combination of natural and man-made ingredients is almost always better for the environment. In keeping with our commitment to creating safe and clean fragrances that are formulated in ways that protect the ecosystems they come from, our beautiful scents are thoughtfully crafted with a combination of man-made molecules and natural ingredients.

Our commitment to sustainability means we are dedicated to not only delivering high-quality fragrances, but also doing so in a way that respects and protects the environment.

Minimal Waste

We are committed to reducing packaging waste and optimizing our packaging practices. We explore innovative packaging solutions to minimize our environmental impact, without compromising product quality or safety. 

Recycling and Disposal Guidelines

Our packaging design focuses on minimizing materials and utilizing recyclable options. Even with our feminine and manly scents, we aim to eliminate unnecessary plastic packaging and explore innovative solutions that continuously reduce our packaging footprint.

The following guidelines outline the best ways to recycle or properly dispose of Pura product packaging. We are working on solutions for any of the elements that are not currently recyclable at a curbside level and will continue to prioritize packaging solutions that make recycling easy and convenient. We will continue to innovate and will share updates and progress with you throughout our journey.


Pura Packaging Recyclability

Shipping Materials

Shipper Boxes:

  • SFI Certified
  • Curbside recyclable
  • Can be reused for home storage or to ship new packages 

 Loose fill kraft paper:

 Pura mailer envelope:

  • #4 Recyclable - LDPE
    • Can be curbside recycled in most areas. Check the recycling guidelines in your local municipality to determine if you can recycle curbside or by dropping off at specialized recycling collection points.
    • Reuse for your outgoing packages - simply seal with fresh shipping tape!

Fragrance Packaging

Fragrance boxes

  • Curbside recyclable
    • Fragrance boxes are recyclable as long as they do not have foil or plastic lamination


Fragrance plastic tray

  • Curbside recyclable

Device Packaging 

Device box and lid

  • Can be curbside recycled when flattened


Paper pulp tray

  • Curbside recyclable
  • Naturally biodegradable
  • Compostable 


Paper inserts

  • Recyclable as long as they do not have foil or plastic lamination

*More info about SFI and FSC Certifications