Safe & clean scents
Pair with premium fragrances created with ingredients that are safe and clean
Long-lasting fragrances
Enjoy up to 30 days of premium scent when diffusing 1 fragrance cartridge for 1 hour per day Learn more
Smart features
Automatic start & stop, adjust fragrance intensity manually, track fragrance usage, and more in the Pura app
Diffusers that fit every room
Thoughtfully designed smart diffusers that deliver just the right fragrance to any space.
Diffusers that fit every room
Thoughtfully designed smart diffusers that deliver just the right fragrance to any space.
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Why millions love Pura
Safe and clean scents
Pair with premium fragrances created with ingredients that are safe and clean.
Automatic start & stop
An accelerometer detects motion, turning your diffuser on when you start driving and off when you stop. Traveling? Enjoy cordless scent for up to 15 hours on a single charge.
Smart controls
Adjust fragrance intensity, view battery life, and scent remaining—all from the Pura app.
Frequently asked questions
The length of time a fragrance lasts varies based on factors like:
- Car size
- Environmental conditions
- Fragrance type
- Intensity settings
With a Pura Car™, a fragrance cartridge typically lasts about 30 days in an average-sized vehicle diffusing for about 1 hour per day at medium intensity.
A fully charged Pura Car battery will last between 12-15 hours, depending on the intensity you are using to diffuse.
Subscriptions are available in 4, 6, 8, and 12-week intervals. If you don’t spend much time in your car, you might prefer a longer subscription interval to ensure you always have scents on hand.