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Save 20% on your favorite fall & holiday scents
Promo ends July 21

Smart fragrance diffusers for your home and car


Pura 4

Home fragrance elevated

Shop Pura 4

Pura Car

Car scenting reinvented

Shop Pura Car

A fragrance marketplace unlike any other

Join The Club Hero Mobile

Join the club

Subscribe to your favorite scents and save 20%. Plus get early access to promos and new products.

No more bad smells

Experience Open Air Tech with scents that actively neutralize and remove unwanted odors at a molecular level. As with all our fragrances, they’re safe and clean for your whole family.

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Fragrance partners

Shop original and favorite fragrances from brands you already love.

Safe & clean

All our scents are created with clean, high-quality ingredients and are safe to be used around kids and pets.


App-controlled features empower you to get fragrance how you want it, where you want it, and when you want it.


Fragrance can change the energy and atmosphere of your space, transport you to new places, enhance moods, and take you back to special memories.


I enjoy the auto-ship subscription

I enjoy the auto-ship subscription. I can manage scents on the app. I always get a reminder before it ships just in case I want to change anything. It’s just so convenient!

-Sheri B.

11/10 recommend!!

This set has been awesome for my new car. The scent has lasted FAR longer than I thought it would and it smells AMAZING! I love how you can adjust the settings to be stronger or weaker, depending on your preference. It sits in my console and doesn’t take up too much space at all. Blends right in with my interior which I love.

-McKenzie W.

One of my best purchases

One of my best purchases in a while! Love having a subscription, too! I never run out and my house and car always smell luxurious!

-Alexxis B.

If you’re questioning, it’s so worth it

The installation was really easy. I love this and have added more to every order for every room in my house.

-Alyssa A.

I love my Pura Scents

I love my Pura Scents. I have a subscription and it is great because I can swap them out each month!!

-Kimberli B.

The Greatest Car Fragrance You'll Ever Find

This package is amazing and the best car fragrance you will every purchase. The scent lasts for a long time and you are in control of the intensity of the scent. Buy this if you haven't already, you will not be disappointed.

-Ronald P.

Easy to shop 

Easy to shop using the app and I love the subscription so I don’t have to remember to order!

-Lexi B.


I now have 4 diffusers and obsessed with this concept! I have 3 at home and one at work. I love the idea of having total control of intensity level for each scent and the timer feature. I would have one in every room if I could! I will never go back to any other type of air freshener.

-Siobhan K.

You need it

For someone who constantly has room sprays, candles, wall plugs, you name it... THIS is a game changer for me! Being able to control the scent intensity, when it runs AND have a cute night light is an instant sell for me! I’ve quickly purchased more and will continue to do so.

-Janele S.

Couldn’t Imagine Life Without It

This device is the perfect display of functionality and fragrance. The installation was super easy. We love that it is kid and pet friendly for our home.

-Ann K.

Love this!

I can't begin to tell you how much I am in love with this device! I love the fact that I can control everything from my phone. The convenience of being able to switch between two scents at a time is amazing!

-Kelley F.

I really love this diffuser

I really love this diffuser. My first scent was Linens & Surf and I was super happy with how it smelled. I have it placed in the back of my car, and the high setting was the perfect amount of scent for us. It’s also cool that it can sense movement and start/stop the scent once you’re no longer driving/in the car. Great product!

-Emily P.