New Smart vials and Puralast™ technology work together to efficiently fill your space with your desired intensity, making fragrances last 20% longer (Up to 120 hours). Learn More
These scents are made with Open Air Tech™ to reduce odors and replace them with clean, safe, and premium fragrances. Learn More
This fragrance uses Open Air Tech™ to reduce unwanted odors in your home
Most effective at removing pet odors, this Open Air scent combines crisp apple, plump acai berry, and juicy red fruits with a blend of dewy florals and orchard woods for a cheerful, mouthwatering scent.
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Top: McIntosh apple, citrus zest, acai berry
Middle: apple juice, juicy red fruit, cranberry, dewy floral
Bottom: orchard woods, sheer musk, sugar crystals
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.
Safe and clean
Pura’s odor-reducing technology actively removes bad odors with a method that is clean and safe for your family. This technology reduces unwanted odors and replaces it with premium fragrance in a proprietary way. For best results, we recommend allowing 30 minutes for Open Air Tech™ to activate.
Life is better when it smells good
Pura knows the power fragrance holds, and we’re passionate about bringing that power into your home and car. We meet with the world’s leading fragrance experts and scientists to create original fragrances that are safe, beautiful, and make life better.
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