Safe. Eco-friendly. And oh-so Premium.

The Pura Promise

We’re always in the pursuit of creating life-changing fragrances and products in a way that is safe for your entire family while also being environmentally and socially responsible.

Safe fragrances

Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information.

We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.

Always eco-friendly

Our fragrances are cruelty-free and created with responsibly sourced ingredients. We don’t test our fragrances on animals and we make every effort to protect and preserve the environment with each fragrance we create. We only buy from reputable companies that have a history of responsible sourcing.

Premium standard

Our fragrances are designed by master perfumers using globally sourced ingredients compounded in the USA. The process of creating a premium home fragrance is a complex process that is very different from creating a fine fragrance—In fact, our in-house experts have invented our own way of diffusing fragrance that makes for an experience unlike anything you’ll find anywhere else.

IFRA Compliant

Pura follows the strict standards set by The International Fragrance Association (IFRA), which was created to protect consumers and the environment while promoting the safe use of fragrance for everyone’s enjoyment.

Fair wages

We care about our employees and the employees of those we do business with. We pay our employees at market rates or above, and we only work with manufacturers and other business owners who pay their employees fair wages.