Rewards Terms of Use

Pura may provide updates, notices, disclosures and amendments to these Rewards Terms of Use (“Terms”), and other information relating to the Program by electronic means, including posting such information and materials online at www.pura.com. These Terms apply to your access to, and participation in, the Program in the United States.

Unless prohibited under applicable laws, Pura reserves the right to add, terminate, or modify these Terms, policies, FAQ, or guidelines pertaining to Pura Rewards, and the Program, in whole or in part, at any time. Pura will try to notify you in advance of any changes or modifications to the Program or these Terms, but it may not always be possible. When we revise or modify these Terms, they will be posted on the website and will be effective immediately upon posting and will supersede all prior versions. Your continued access to, or participation in the Program following any such changes or modifications, confirms your acceptance of and agreement to be bound by the modified Terms. If you do not agree to these Terms, you must stop accessing and participating in the Program.

The Program is open to any resident of the United States who is age 18 (eighteen) or over and has initiated a personal account (“Account”) via the website, pursuant to the Terms of Service (found at www.pura.com/pages/terms-of-service, the “Terms of Service”) and has provided data required in the registration form (i.e. name, surname, e-mail, address, password, etc) in an accurate, correct, complete and truthful way (hereinafter the “Member” or the “Members”).

Participation in the Program is forbidden to Members who have used Accounts that are not in compliance with Pura’s policies or used automatic systems or robots aimed at simulating the required human interaction necessary. Corporations or entities cannot be enrolled as Members.

Only one person may be enrolled per Pura Account.

Members may not maintain more than one Pura Account.

Eligible Purchases:

When you are logged into your Account and make a one-time purchase online, you will earn one (1) Point for every U.S. dollar spent on such one-time purchase. When you are logged into your Account and make a subscription purchase (as set forth in the Terms of Service), you will earn two (2) points for every U.S. dollar spent on such subscribed-to items. For clarity, if you make a subscription purchase and a one-time purchase in the same order, you will earn 2 points on every U.S. dollar spent on the subscription item and 1 point for every U.S. dollar spent on the one-time purchase item. One-time purchases and subscription purchases are together “Eligible Purchases”. Eligible Purchases include any and all Pura products purchased, either as a one-time purchase or a subscription purchase, at www.pura.com.

Eligible Activities:

Members may earn Points on non-purchase activities as communicated by Pura from time to time either via email or through banners on the website (“Eligible Activity”). The earning rate for Points may vary per Eligible Activity as provided in the applicable communication, and as determined by Pura in its sole discretion.

Eligible Activities may include, but are not limited to:

• Following Pura on social media accounts such as Facebook, Pinterest, Instagram and more

• Writing a product review

• Taking a survey

• Referring a friend

Unless otherwise noted, Points are automatically added to your account within twenty-four (24) hours of your Eligible Purchase or Eligible Activity and expire after six (6) months of inactivity. For example, if you earn Points on April 15, 2023 and are not Active for 6 months, they will expire on October 15, 2023. Examples of Activity include, but are not limited to:

• Making an Eligible Purchase

• Performing an Eligible Activity

• Receiving a perk or award (except as a result of your birthday or anniversary, if applicable)

• Redeeming points

Pura reserves the right to deactivate or close an Account in its sole discretion, including, without limitation, under any of the following circumstances:

• Fraudulent activity occurs or an audit reveals unusual or suspicious activity

• Member requests an Account closure

• Member does not respond to repeated communication attempts regarding the status of their Account

• Member resides in or relocates to a country where membership is prohibited under applicable law

• Member violates the Terms of Service or these Terms

Pura reserves the right to audit Members’ Accounts at any time and without notice to ensure compliance with these Terms.

Under applicable U.S. state law, the Program may be considered a financial incentive program and a bona fide loyalty program. In order to provide you with the incentives and Points under the Program as described in these Terms, we use personal information about you, including, for example, your first and last name, phone number, email address, purchase history (such as those connected to earning or redeeming Points), physical address, etc. to identify you as a Member of the Program and to associate you with your transactions (such as those connected to earning or redeeming Points) and your Account. We are unable to provide and administer the Program and provide you with an Account without such information. For example, without your personal information, we have no method available to associate your transactions with your Account and are unable to verify your access to your Account.

In such context, the value of the personal information you provide us with is related to the non-fixed value of the Points, as further described in these Terms, that you can obtain through your participation in the Program, less the expense to Pura in its offering and administration of the Program.

As stated above, we process all personal information in accordance with the Privacy Policy. Consistent with the Privacy Policy (and without limiting our rights under the Privacy Policy), in providing and administering the Program we may disclose your personal information to our service providers (including, without limitation, payment processing companies, fraud prevention providers, cloud storage providers, IT service providers, and marketing companies), other merchants, and law enforcement.

You can opt-in to the Program through the methods set forth above in these Terms. You have the right to withdraw—and to have your Account cancelled and deleted permanently (including, without limitation, all Points you may have earned) therein—at any time by emailing support@pura.com. You acknowledge that upon the deletion and cancellation of your Account, your Points will also be deleted, and you hereby forfeit all such Points upon any such cancelation and deletion.

By participating in the Program, participants agree to release and hold harmless Pura and its officers, directors, employees and suppliers in charge of the activities related to the Program from and against any claim or cause of action arising from the participation in the Program, including, but not limited to: (a) technical errors related to the operation of the Program; (b) errors in the administration of the Program; (c) printing errors; (d) telephone system, computer and/or internet failures; and/or (e) late, lost, misdirected or undelivered mail.

Pura will not be liable for any direct, indirect, special, incidental, or consequential damages or any losses arriving from or in connection with these Terms, even if advised of the possibility of such damages, and you waive all rights to claims for any such damages.

Pura shall not be responsible for any events which are beyond its control and that might prevent the Members from participating in this Program or from redeeming Points. In the event that an irregularity in any participation in the Program has been detected, Members will no longer be allowed to redeem Points.