Pura x The Met: Madame X Fragrance
An Iconic Portrait, Reimagined in Scent Pura is proud to introduce Madame X, the latest addition to their exclusive collaboration with The Metropolitan Museum of Art. Inspired by John Singer...
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The Quality Makers: Bruno Lima of Pura
Originally from Brazil but raised and based in Utah, Bruno Lima is the founder of Pura: the best smart home fragrance system you will find. All their scents are created with clean, high-quality ingredients and are safe to be used around kids and pets.
Editor-Vetted Mother’s Day Gift Ideas for Every Type of Mom
If your mom has always wanted a diffuser but hasn’t wanted to give up the counter space, she’ll love the Pura 4. It’s a plug-in smart diffuser that holds two different scents at a time and can be easily controlled via the Pura app. Best of all, right now you can save 20 percent on sets and subscriptions for Mother’s Day.
49 Of The Best Mother's Day Gifts To Give In 2025
A Pura 4 smart fragrance diffuser she can use to effortlessly infuse the house with a scent that *smells like home* and can be customized with an app on her phone. The strength and duration of the fragrance can be set (wow!) and it'll store two scents at a time for whenever she wants to change up the vibes.
54 practical yet thoughtful Mother’s Day gifts for the mom who has everything in 2025
Perfect for freshening up stale spaces, the Pura 4 is a great gift for the mom who has one too many candles or just prefers diffusers. It also happens to be a favorite of our home and gifts editor, who uses it in her home and appreciates the wide variety of fragrances available.
The Best Home Fragrances, According to Interior Designers
Who says holiday scents should be packed away with the decorations? Not Christina Kelley. "In my house, Frasier Fir is not just for the Holidays - I use this sent a lot of the year it just smells so fresh and clean," the designer says.
The Pura Frasier Fir fragrance combines Siberian fir, cedarwood, and sandalwood to create that quintessential forest scent that feels both invigorating and comforting.
Pantone 2025 Color of the Year is an Understated and Harmonious Hue
Working with Pura to create a home fragrance that embodies the essence of Mocha Mousse through scent, has elevated the experience of PANTONE 17-1230 Mocha Mousse to another level, allowing users to fully immerse themselves in the warming comfort and olfactory pleasure inspired by this flavorful brown hue.
What Paige DeSorbo Can’t Live Without
I just got a cat, and the litter box was really scary for me. It was an adjustment. I was like, I need something that’s on all day, so my place and my clothes don’t smell like a litter box. I got the Pura Diffuser, and it completely gets rid of any bad smells. I like switching up the scents, but my go-to is the fresh-linen one.
These 10 Holiday Gift Ideas Are Simple But Incredible
If you see me cornering someone in conversation at a party, there’s a serious chance I’m telling them about Pura. These diffusers pair with a smartphone app so you can control scent strengths and diffusion times remotely. The best part is that the Pura shop includes cult-favorite fragrances from brands like LAFCO, Anthropologie, NEST, and more.
Pura Plus Review: Is It The Best Smart Diffuser For Your Home?
When it comes to home fragrance, the Pura Plus Smart Diffuser is certainly a premium option for if you’re seeking an elevated, app-controlled scenting experience, rather than a device that’s simply manually turned on or off.
The Pura Plus has very powerful diffusion capabilities, and their scent marketplace provides access to a wide range of high-end fragrances, in doing so positions itself as a strong competitor in the crowded home fragrance market.
Pura is a Gifting Favorite
20 of the Best Holiday Gifts That Are Made for Splurging
US Magazine
The Pura Plus Smart Essential Oil Diffuser takes it to the next level for essential oil enthusiasts!
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40 Best Gift Ideas for the Dude That Deserves the World
Cosmopolitan
This one's for the guys who always have some sort of stinky sports bag in their backseat.
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The 13 Best Gifts for Moms
engadget
Before testing it out, I didn’t believe such a small device could really inject strong scent into my home.
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BAZAARPress Releases & Announcements
Press Placements
01.
HB Obsessed: This Smart Home Fragrance Diffuser Actually Curbed My Candle Obsession
House Beautiful02.
My Apartment Smells Exactly Like an Anthropologie Store Thanks to This Smart Fragrance Diffuser
InStyle03.
7 Tech Items You Need to Get Your Home Ready for Fall and Winter
IN THE KNOW BY YAHOO04.
Pura Partners With Popular Home Brand, Studio McGee, for a New Collection of Fragrances
YAHOO05.
Experts Reveal How To Make Your Home Smell Amazing All The Time
Forbes06.
This Smart Home Fragrance Device Is the Safest, Most Effective Alternative to Candles That We Know Of
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