Pura 4
$49.99
45,810 Reviews
Fill space
Medium rooms:
Bedrooms, kitchens, and living rooms
The Pura 4™ smart fragrance diffuser uses innovative smart features paired with premium, clean scents to give you the most modern, customized, and high-end scenting experience possible.
Get free shipping when you spend $20+
Free 30 day exchanges & returns
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Safe & clean scents
Pair with premium fragrances created with ingredients that are safe and clean
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Long lasting
Puralast™ provides a long-lasting fragrance experience of up to 120 hours
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Smart features
Adjust fragrance intensity, set schedules and timers, and more in the Pura app
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Adaptive diffusion
Get a consistent scent experience based on the temperature in your home
Space-filling fragrance with Puralast
Puralast™ creates the best scenting experience you’ll find anywhere. With this technology, your diffuser learns from your feedback to efficiently fill your space with your desired scent intensity for up to 120 hours per smart fragrance vial.
Learn moreAutomatic vial detection
Simply insert your smart fragrance vial and Pura 4 automatically detects the fragrance, creating a seamless swapping experience.
A consistent scenting experience
Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.
Safe and clean scents
All our scents are created with clean ingredients and are safe for kids and pets. For more on what we do and don’t include in our scents, see the Pura Promise.
Pura PromiseFrequently asked questions
Puralast technology allows your Pura 4 to diffuse each fragrance differently, optimizing your scenting experience. With new smart vials, Puralast utilizes fragrance-specific data, and accounts for the size of the room and your desired intensity, to intelligently scent your space for up to 120 hours. You can learn more about Puralast, here.
A smart vial is a new fragrance vial that communicates with Pura 4 to increase efficiency and deliver a consistent scenting experience. Smart vials work with Puralast technology to increase efficiency, making them last up to 120 hours.
Yes, only smart vials utilize Puralast technology. However, non-smart vials will still work with Pura 3 and Pura 4 diffusers.
Non-smart fragrance vials will still work with Pura 3 and Pura 4 diffusers. Simply scan the QR code on the fragrance vial or enter the 4 digit code in the app when adding a new fragrance in your diffuser.
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Terms & Conditions
By purchasing this offer, you will be charged a monthly subscription amount for the fragrance(s) as shown on the final checkout page. You can cancel your subscription within 30 days and return your diffuser without penalty, otherwise you will be charged the amount initially discounted at its listed offer price for any cancellation prior to fulfilling the terms of the commitment. To cancel, contact support@pura.com. This offer cannot be combined with the Labor Day promotional discount. By clicking “Agree,” you acknowledge that you understand and agree to the full Offer Terms, Terms of Use, and Privacy Policy.
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For orders over $50.00, select installments at checkout to split your purchase into 4 interest-free payments.
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No fees, ever.
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No impact on your credit score.
Payment options are offered by Affirm and are subject to an eligibility check and might not be available in all states. CA Residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license.
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