Pura 4

$34.99 $49.99

46,884 Reviews

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DESIGNED FOR

Medium rooms:
Bedrooms, kitchens, and living rooms

The Pura 4™ smart fragrance diffuser uses innovative smart features paired with premium, clean scents to give you the most modern, customized, and high-end scenting experience possible.

Build a Pura 4™ Set

Get free shipping when you spend $20 or more, with free exchanges and extended returns through 1/31/25.

  • Safe & clean scents

    Pair with premium fragrances created with ingredients that are safe and clean

  • Long lasting

    Enjoy 2 fragrance vials for up to 6 weeks when diffusing 6–8 hours per day Learn more

  • Smart features

    Adjust fragrance intensity, set schedules and timers, and more in the Pura app

  • Adaptive diffusion

    Get a consistent scent experience based on the temperature in your home

Diffusers for different spaces

A line of diffusers makes creating scentscapes in almost any space possible. Select the diffuser that’s right for the area you’re designing and customize it to fit your style, preferences, and routine.

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Automatic vial detection

Simply insert your smart fragrance vial and Pura 4 automatically detects the fragrance, creating a seamless swapping experience.

A consistent scenting experience

Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.

Smart schedules,
timers and more

Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app

Safe and clean scents

All our scents are created with clean ingredients and are safe for kids and pets. For more on what we do and don’t include in our scents, see the Pura Promise.

Pura Promise

Frequently asked questions

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