Why Pura?
Why Pura?
Safe & Clean
Our fragrances are created with clean, premium ingredients that are safe for kids and pets.
Odor-eliminating technology
Neutralize unwanted odors instead of masking them with our Open Air Tech™ fragrances.
A scent for every mood
Over 250 fragrances to explore, there’s something for every season, aesthetic, and version of you.
Subscribe & save
Subscribe & save
Total Flexibility & Control
Adjust, skip, or cancel your subscription anytime—no commitments, no fees, just convenience.
Hassle-free exchange
If you don’t love your Pura fragrance, we’ll send you a replacement—on us.
Save on Every Order
Subscribers get 20% off all fragrances, always.
Earn Rewards Faster
Earn 2x points on subscriptions—plus early access to promos and new fragrances.
As featured in
As featured in
"I’m Obsessed with this one-of-a-kind home fragrance device"
"This fragrance diffuser makes my home smell like a 5-star hotel"
"Saves me money and keeps my space smelling fresh"
"I can’t recommend this diffuser highly enough"
FAQs
Pura
To start scenting, you’ll need:
- A Pura smart fragrance diffuser
- A fragrance
- A power outlet
- A phone that will connect to the diffuser via Bluetooth
- A high-speed home internet connection
Setting up Pura is easy—follow the steps in the Pura app to set up your diffuser.
Pura Car
To start scenting, you’ll need:
- A Pura Car smart fragrance diffuser
- A car scent cartridge
- A USB-C power cord (included with purchase of your diffuser)
- A power source
- A phone that will connect to the diffuser via Bluetooth
Setting up Pura Car is easy—follow the steps in the Pura app to set up your diffuser.
At Pura, we understand everyone has their own fragrance preference and we want to help you find your signature scent! This is why we provide the best policy for exchanging and returning items. To request a return or exchange, visit the Return & Exchange Portal. Check out our Returns & Exchanges Article for more information.
The best reason to subscribe to fragrances is the discount. You get 20% off fragrances when you subscribe to any scents—no strings attached. Choose your delivery frequency, easily adjust or cancel your subscription, and swap fragrances using the Pura app. Take a look at the Pura Subscription page for more benefits.
Our mission at Pura is to bring safe, premium fragrance to your home. Pura fragrances are pet and kid friendly, paraben/phthalate free, and cruelty free. Take a look at our Pura Promise page to see how we’re always trying to do the right thing.
Pura fragrances are ethically sourced and thoughtfully designed to avoid ingredients known to cause potential harm to health or the environment. You can view the main ingredients of each fragrance on the website under each fragrance description. For more information on fragrance ingredients, including Pura's 'No List', see the Pura Promise.
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