New Smart vials and Puralast™ technology work together to efficiently fill your space with your desired intensity, making fragrances last 20% longer (Up to 120 hours). Learn More
Now lasts 20% longer with Puralast™
Crisp and sweet, red apples swirl with summer fruits and soft musk, adding a delicious brightness to every day.
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Top: red apple, red berries, sugar
Middle: plum, peach, pineapple
Bottom: musk, amber, sandalwood
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.
Cheerful. Bright. Sweet.
The summer sun glides through an open window as a soft, calming breeze welcomes the morning. A bowl of crunchy red apples awaits, their bright scent mingling with ripe plums, peaches, and juicy red berries. Gentle hints of musk and sandalwood bring just the right amount of warmth for this energizing and vibrant fragrance.
Simplicity by Pura
Formulated for the minimalist
Simplicity by Pura captures straightforward scent in the effortless, familiar way it occurs in our everyday lives. With one single note as the focus for each scent, these scents deliver the true power of fragrance in a way that’s both minimalistic and inspiring.
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