Paper White
$14.40 $18
281 Reviews
Smart vials and Puralast™ technology work together to efficiently fill your space with your desired intensity, making fragrances last 20% longer. Learn More
Paper White brings both modernity and elegance to your space with notes of cotton, mimosa, and amber.
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Fresh
Floral
Top: cotton, peach, papyrus
Middle: greenhouse mist, narcissus, mimosa
Bottom: sheer cedar, white musk, ambroxan
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.
Paper White
Inviting. Elegant. Clean.
Find moments of beauty and calm with a fragrance that blends unique and familiar elements. Organic notes of soft, airy cotton and greenhouse mist are met with sweet narcissus, velvet amber, and just a touch of mimosa for a fragrance that feels relaxing and new. This fresh yet warm scent can be used year-round: think summer evenings in the bedroom or winter afternoons in the living room.
Studio McGee
Make life beautiful
Curators of good things, Studio McGee aims to make life beautiful through interior design and lifestyle inspiration. The Pura x Studio McGee fragrances are a practice in joining visual and aromatic elements, and the result is a harmonious aesthetic that brings beauty into everyday spaces, inviting you to live well.
Frequently asked questions
This fragrance works in the Pura 4™ and Pura Plus™ home diffusers
The length of time a fragrance lasts varies based on factors like:
- Type of diffuser
- Room size
- Environmental conditions
- Fragrance type
- Intensity settings
With a Pura 4™, a fragrance vial typically lasts up to 6 weeks when using 2 vials on a schedule in a medium-sized room diffusing 6–8 hours per day at medium intensity.
With a Pura Plus™, a fragrance vial typically lasts up to 4 weeks when using 2 vials on a schedule in a large or open concept space under the same conditions.
Yes. Pura Plus™ uses advanced diffusion technology suited for large spaces, while Pura 4™ is designed for medium-sized rooms.
To maximize fragrance longevity, create schedules, set timers, and utilize the Away Mode feature. Running your diffuser when you’re home and turning it off when you’re away or asleep will help conserve fragrance.
Subscriptions are available in 4, 8, and 12-week intervals. If you diffuse less frequently or alternate fragrances, consider a longer subscription interval to ensure you always have scents on hand.
Both Pura 4™ and Pura Plus™ are designed to hold two fragrance vials, allowing you to alternate between two different fragrances throughout the day or week, which extends the life of both.
Your Pura app will notify you when it’s time to replace your vials. You can also monitor usage based on your schedule and intensity settings to estimate when new vials will be needed.
The average user typically operates a Pura diffuser for around 6 to 8 hours per day at medium intensity with two vials plugged using schedules to alternate between two fragrances.
Under these conditions, you can expect two scents to last:
- 6 weeks for a Pura 4™ in a medium-sized room
- 4 weeks for a Pura Plus™ in a large or open concept space
This duration can vary based on personal preferences, room size, and environmental conditions.
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