Pura x Pantone
Transforming the Pantone Color of the Year 2026 into a full-body sensory experience
Introducing Cloud Dancer
The Pantone Color of the Year 2026 is here with notes of airy citrus, white florals, and grounding woods that glow like the color itself.
Shop the limited editionWhat if you could smell a color?
Our experiences are never just visual—they’re multisensory. The Pura x Pantone partnership explores how color comes alive through scent, evoking emotion and turning color into an experience you can see, feel, and breathe.
Cloud Dancer: a scent of clarity and calm
Color can smell like emotion—bright, soft, or serene. It transforms mood into something you can breathe in. Cloud Dancer captures that feeling with airy bergamot and freesia, luminous magnolia and solar bloom, and a grounding finish of musk, amber, and sandalwood.
Turning color into scent
Color and scent unite to create something you can truly feel. Through Pura’s scent expertise and Pantone’s global vision, Cloud Dancer transforms a serene white hue into a calming sensory experience—a quiet moment that invites creativity, lets the mind drift, and gently centers the soul.
Designing with color
and scent
The Pura x Pantone collaboration invites you to design with both color and scent to create intentional spaces where every element works in harmony. Often overlooked, fragrance is the final layer of design—completing a space with atmosphere and emotion as vital as color, texture, light, and sound.
Shop the limited edition
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