SALT LAKE CITY, UT — June 9, 2026 Pura, the home fragrance company redefining how scent shapes our spaces, today announces its collaboration with Calm, a leading mental health company. Together, the brands introduce the Pura x Calm Collection: a first-of-its- kind fragrance launch that integrates scent and sound to create immersive, multi-sensory wellness experi- ences at home. Built on a shared mission to support emotional well-being and inspired by the emotional journey of Calm’s themes—sleep, mindfulness, and relaxation—the collaboration translates Calm’s most beloved content into fragrance—anchoring specific moods and rituals, from winding down at night to resetting during the day. Each scent is crafted to seamlessly integrate into daily PURA AND CALM DEBUT THE PURA X CALM COLLECTION: A First-of-Its-Kind Scent + Sound Experience Designed to Transform Everyday Rituals life, transforming ordinary moments into opportuni- ties for restoration, focus, and calm. “At Pura, we believe scent is one of the most pow- erful ways to influence how we feel in a space,” said Bruno Lima, co-founder and CEO of Pura. “Calm has built a global platform centered on better sleep and mindfulness. Together, we’ve created a collection that allows people to extend those moments beyond the app and into their everyday environments.”

At the heart of the collaboration is an innovative feature that seamlessly integrates fragrance with Calm’s audio content, allowing users to experience scent and sound in sync via the Pura app. Scent intensity and duration are perfectly paired with the content to deliver a truly immersive sensory experience. Together, Pura and Calm invite consumers to rethink their homes as extensions of their well-being routines, where scent becomes a powerful, accessible tool to support better sleep, reduced stress, and greater presence.

“Scent has a unique ability to shift how we feel in an instant, grounding us, calming us, and transporting us. That’s what makes our partnership with Pura so exciting,” said Joe Lawson, Head of Licensing at Calm. “We’re combining that sensory dimension with our Sleep Stories, soundscapes, and breathing exercises in a one-of-a-kind experience that helps people feel more connected to their wellness.” Together, Pura and Calm invite consumers to rethink their homes as extensions of their well-being routines, where scent becomes a powerful, accessible tool to support better sleep, reduced stress, and greater presence. The Pura x Calm Collection will be available at pura.com starting June 9, 2026.