20% off sitewide & a FREE gift at checkout with code: CARA
Smart tech,
premium scent
Transform your space with Pura, the smart fragrance diffuser that lets you customize your scent experience like never before
Get 20% off sitewide & a FREE gift at checkout with code: CARA. Exclusions apply.
Make your house a home with fragrance
Smart
App-controlled features empower you to get fragrance how you want it, where you want it, and when you want it
Safe & clean
All our scents are created with clean, high-quality ingredients and are safe to be used around kids and pets
Quality
Our fragrances are created by world-renowned perfumers using globally sourced ingredients, delivering the highest quality fragrance you can buy
A better way to fragrance
Enjoy hundreds of premium fragrances created with ingredients that are safe and clean.
If you're not satisfied with a Pura fragrance, simply let us know, and we’ll send you a replacement.
Adjust fragrance intensity, set schedules and timers, and more in the Pura app.
Subscribers get 20% off most fragrances, ensuring they always get the best deal on their favorite scents.
The Summer Savings Event
Save 20% sitewide and get a free gift at checkout with code: CARA. Exclusions apply.
Shop NowCara's Collection
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50,000+ verified 5-star reviews
See what subscribers are saying about Pura
I enjoy the auto-ship subscription
I enjoy the auto-ship subscription. I can manage scents on the app. I always get a reminder before it ships just in case I want to change anything. It’s just so convenient!
-Sheri B.
One of my best purchases
One of my best purchases in a while! Love having a subscription, too! I never run out and my house and car always smell luxurious!
-Alexxis B.
If you’re questioning, it’s so worth it
The installation was really easy. I love this and have added more to every order for every room in my house.
-Alyssa A.
Easy to shop
Easy to shop using the app and I love the subscription so I don’t have to remember to order!
-Lexi B.
You need it
For someone who constantly has room sprays, candles, wall plugs, you name it... THIS is a game changer for me! Being able to control the scent intensity, when it runs AND have a cute night light is an instant sell for me! I’ve quickly purchased more and will continue to do so.
-Janele S.
Genius
I now have 4 diffusers and obsessed with this concept! I have 3 at home and one at work. I love the idea of having total control of intensity level for each scent and the timer feature. I would have one in every room if I could! I will never go back to any other type of air freshener.
-Siobhan K.
I love my Pura Scents
I love my Pura Scents. I have a subscription and it is great because I can swap them out each month!!
-Kimberli B.
Scent your space, your way
Join 300,000+ subscribers scenting their space
Beloved Brands
200+ fragrances from top brands, including Capri Blue, Nest New York, and LAFCO.
Shop fragrancesAs featured in
"I’m Obsessed with this one-of-a-king home fragrance device"
"This fragrance diffuser makes my home smell like a 5-star hotel"
"Saves me money and keeps my space smelling fresh"
"I can’t recommend this diffuser highly enough"
