Created by two best friends who want to make the world of fragrance more accessible and affordable without sacrificing quality.

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How it started

After launching a line of easy-to-wear, coastal-inspired personal fragrances, our team set out to create candles inspired by their favorite places on Earth. From the beaches of Australia to the California coast, we want these scents to take you somewhere special every day.

How it’s going

We wake up every single day fired up to make a difference in the fragrance space. We want to give our customers that added edge of confidence when spraying our cologne, lighting our candles, or firing up our scents in their Pura devices. And we’re seeing some great successes these days—we’re now in more than 130 stores nationwide, have tens of thousands of happy customers, and have been featured in GQ, Forbes, Maxim, and Barstool.

Having Pura as a partner has been incredible for our growth as a company. Pura’s unique and revolutionary way of creating home fragrance experiences is something our customers absolutely love. Candles are great, but the ability for your entire house to smell amazing from the palm of your hand can’t be understated.