



Noma
$14.39 $17.99
1,295 Reviews
Smart vials and Puralast™ technology work together to efficiently fill your space with your desired intensity, making fragrances last 20% longer. Learn More
The hills of Sonoma wrap you up in this woody fragrance, created with notes of vanilla, sweet jasmine, mahogany, and teakwood.
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Woody
Floral
Top: vanilla
Middle: jasmine, lily of the valley, rose
Bottom: mahogany, teakwood, sweet spice
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.

Noma
Cozy. Spicy. Warm.
Noma is warm and cozy with just the right amount of spice. The rolling hills of Sonoma California bring a different kind of energy to the West Coast, and this scent is it. It’s warm with vanilla, mahogany, and teakwood; sweet with jasmine and rose; and is grounding with just a little bit of spice. Noma wraps you up in a woodsy comfort that’s full and lasting.

Guy Fox
Not your normal fragrance company
GUY FOX was born out of a desire to eliminate some of the difficulty and exclusivity of the fine fragrance world. Their different and new approach to scent sets them apart from other brands and is making fine fragrance more accessible and appealing to everyone.
Frequently asked questions
This fragrance works in the Pura Mini™, Pura 4™ and Pura Plus™ home diffusers
The length of time a fragrance lasts varies based on factors like:
- Type of diffuser
- Room size
- Environmental conditions
- Fragrance type
- Intensity settings
With a Pura Mini™, a fragrance vial lasts about 30 days in a small space, diffusing 6–8 hours per day at medium intensity.
With a Pura 4™, a fragrance vial lasts about 22 days in a medium space, diffusing 6–8 hours per day at medium intensity.
With a Pura Plus™, a fragrance vial lasts about 14 days in a large or open concept space, diffusing 6–8 hours per day at medium intensity.
Pura’s smart fragrance diffusers are designed with Puralast™ diffusion technology, which optimizes scenting based on the intended fill space of each diffuser. Because of this, fragrance vials may last for different lengths of time.
Pura Plus™ diffuses fragrances at a faster rate to fill larger, open-concept spaces efficiently.
Pura 4™ optimizes fragrance diffusion for medium-sized spaces, balancing scent strength and longevity.
Pura Mini™ conserves fragrance while still providing consistent scenting for smaller areas.
Each Pura diffuser is engineered to maximize the fragrance experience in your space while ensuring efficient and effective scent diffusion.
To maximize fragrance longevity, create schedules, set timers, and utilize the Away Mode feature. Running your diffuser when you’re home and turning it off when you’re away or asleep will help conserve fragrance.
Subscriptions are available in 4, 8, and 12-week intervals. If you diffuse less frequently or alternate fragrances, consider a longer subscription interval to ensure you always have scents on hand.
Both Pura 4™ and Pura Plus™ are designed to hold two fragrance vials, allowing you to alternate between two different fragrances throughout the day or week, which extends the life of both.
Your Pura app will notify you when it’s time to replace your vials. You can also monitor usage based on your schedule and intensity settings to estimate when new vials will be needed.
The average user typically operates a Pura diffuser for around 6 to 8 hours per day at medium intensity with two vials plugged using schedules to alternate between two fragrances.
Under these conditions, you can expect two scents to last:
- 6 weeks for a Pura 4™ in a medium-sized room
- 4 weeks for a Pura Plus™ in a large or open concept space
This duration can vary based on personal preferences, room size, and environmental conditions.
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