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Smells like:
Creamy woodsMuskWoody
Feels:
LuxuriousRefinedWarm
Inspired by New York City’s renowned SoHo neighborhood, this fragrance evokes the refinement and history of the area with dark amber, sandalwood, and soft musk.
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Safe & clean

Premium, IFRA-compliant fragrances safe for kids, pets, and the whole family.

Long lasting

Enjoy up to 30 days of premium scent when diffusing 2 fragrance vials for 6–8 hours per day.

Home compatible

This fragrance vial is designed to fit all Pura Home diffusers.

Scent notes

TopCalabrian bergamot, lavender
MiddleLily, tea leaf, violet, neroli, vetiver
BaseDark amber, sandalwood, leather, soft musk

SoHo

Luxurious. Refined. Warm.

Sandalwood is the star here, but this scent is made special by its supporting notes. Dark amber provides warm depth while soft musk brings just enough of that cologne vibe to give it another dimension. The blend is regal, refined, and chill, and smells like the lobby of your favorite boutique hotel. Bottom line: SoHo will make any space of yours feel elevated.

Frequently asked questions

  • All Pura fragrances are compatible with every home diffuser model, including the Pura Home Mini, Pura 4, Pura Home, and Pura Home Plus.

  • The length of time a fragrance lasts varies based on factors like:

    • Type of diffuser

    • Room size

    • Environmental conditions

    • Fragrance type

    • Intensity settings

    With a Pura Home Mini™, a fragrance vial lasts about 30 days in a small space, diffusing 6–8 hours per day at medium intensity.

    With a Pura Home™, a fragrance vial lasts about 22 days in a medium space, diffusing 6–8 hours per day at medium intensity.

    With a Pura Home Plus™, a fragrance vial lasts about 14 days in a large or open concept space, diffusing 6–8 hours per day at medium intensity.

  • Fragrance longevity can vary slightly between diffuser models due to differences in airflow and diffusion technology, but all models are designed to provide consistent, long-lasting fragrance.

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