Bring New York City’s renowned SoHo neighborhood to your everyday commute, evoking refinement and history with dark amber, sandalwood, and soft musk.
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Amber
Fresh
Top: calabrian bergamot, lavender
Middle: lily, tea leaf, violet, neroli, vetiver
Base: dark amber, sandalwood, leather, soft musk
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.
Soho
Luxurious. Refined. Warm.
While most New Yorkers walk for their daily commute, taking in the sights and smells as they go, this scent gives you the benefits of both: the luxury of a drive and the scent of history and richness. SoHo’s star is sandalwood, made special by supporting notes of dark amber and soft musk. This combination is a blend that’s both regal, defined, and has a cologne vibe reminiscent of your favorite boutique hotel. Your drive just got elevated.
GUY FOX
Not your normal fragrance company
GUY FOX was born out of a desire to eliminate some of the difficulty and exclusivity of the fine fragrance world. Their different and new approach to scent sets them apart from other brands and is making fine fragrance more accessible and appealing to everyone.
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