Magnolia Willow
$21
572 Reviews
Smart vials and Puralast™ technology work together to efficiently fill your space with your desired intensity, making fragrances last 20% longer. Learn More
Infuse each day with the sunny, refreshing notes of sheer mandarin, crushed jasmine leaves, and delicate willow.
Woody
Floral
Top: orange peel oil, sheer mandarin, crushed jasmine leaves
Middle: jasmine blooms, delicate willow, peony
Bottom: white woods, creamy sandalwood, sheer musk
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.

Magnolia Willow
Uplifting. Refreshing. Sunny.
Transform any space into a sunlit garden with this airy and floral scent. Reminiscent of sunshine rays on a blossoming garden, this refreshing fragrance inspires joy and renewal. Airy notes of delicate willow and dewy magnolia blossoms are accented with sheer mandarin, crushed jasmine leaves, and white mahogany.

Thymes
Creating connection through beauty and fragrance
Thymes brings you unique, nature-inspired fragrances that are intriguing, complex, and balanced. Each one is artfully created and grown through thoughtful design to inspire moments of serenity and connection with ourselves and with each other.
Frequently asked questions
This fragrance works in the Pura 4™ and Pura Plus™ home diffusers
The length of time a fragrance lasts varies based on factors like:
- Type of diffuser
- Room size
- Environmental conditions
- Fragrance type
- Intensity settings
With a Pura 4™, a fragrance vial typically lasts up to 6 weeks when using 2 vials on a schedule in a medium-sized room diffusing 6–8 hours per day at medium intensity.
With a Pura Plus™, a fragrance vial typically lasts up to 4 weeks when using 2 vials on a schedule in a large or open concept space under the same conditions.
Yes. Pura Plus™ uses advanced diffusion technology suited for large spaces, while Pura 4™ is designed for medium-sized rooms.
To maximize fragrance longevity, create schedules, set timers, and utilize the Away Mode feature. Running your diffuser when you’re home and turning it off when you’re away or asleep will help conserve fragrance.
Subscriptions are available in 4, 8, and 12-week intervals. If you diffuse less frequently or alternate fragrances, consider a longer subscription interval to ensure you always have scents on hand.
Both Pura 4™ and Pura Plus™ are designed to hold two fragrance vials, allowing you to alternate between two different fragrances throughout the day or week, which extends the life of both.
Your Pura app will notify you when it’s time to replace your vials. You can also monitor usage based on your schedule and intensity settings to estimate when new vials will be needed.
The average user typically operates a Pura diffuser for around 6 to 8 hours per day at medium intensity with two vials plugged using schedules to alternate between two fragrances.
Under these conditions, you can expect two scents to last:
- 6 weeks for a Pura 4™ in a medium-sized room
- 4 weeks for a Pura Plus™ in a large or open concept space
This duration can vary based on personal preferences, room size, and environmental conditions.