New Smart vials and Puralast™ technology work together to efficiently fill your space with your desired intensity, making fragrances last 20% longer (Up to 120 hours). Learn More
Now lasts 20% longer with Puralast™
A medley of citrus, rich lilac, and tart pineapple create a scent worthy of the best Sunday morning meetups.
Get free shipping when you spend $20+
Free 30 day exchanges & returns
Top: Italian lemon, blood orange, grapefruit
Middle: lilac, jasmine, pineapple, tropical
Bottom: musk, sandalwood
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.
Warm. Ethereal. Mesmerizing.
Golden mimosa and citron float above the warmth of smooth sandalwood. Blood orange scent and fresh lilac combine under powdery musk and jasmine picked at dawn. Tangy pineapple makes this scent the perfect addition to Sunday morning brunch.
Life is better when it smells good
Pura knows the power fragrance holds, and we’re passionate about bringing that power into your home. We meet with the world’s leading fragrance experts and scientists to create original fragrances that are safe, beautiful, and make life better.
What People Are Saying