New Smart vials and Puralast™ technology work together to efficiently fill your space with your desired intensity, making fragrances last 20% longer (Up to 120 hours). Learn More
Now lasts 20% longer with Puralast™
The cruel Underworld is ruled by Hades’ fiery temper as iced blackcurrant and grapefruit mingle with sinister scents of dark leather, charcoal, and musk.
Get free shipping when you spend $20+
Free 30 day exchanges & returns
Top: black pepper, grapefruit, iced blackcurrant
Middle: dark leather
Bottom: clearwood, ambox, vulcanolide musk, charcoal
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.
Leathered. Musky. Ominous.
It’s dank, dreadful, and gloomy in the Underworld, a place filled with fear and despair. Ruled by the Olympian God Hades, a fast-talking, fiery-tempered, crude-humored villain, the Underworld is where the dead come to suffer. His temper is hot, represented by notes of charcoal and black pepper, as he strategically uses smoke to conjure evil minions and spew fire on mortals and otherworldly beings. The damp air of this dark world swirls with notes of iced black currant and grapefruit while his menacing cloak evokes notes of dark leather and vulcanolide musk, creating a fragrance that shows Hades’ evil attempts and ultimate demise to his own, dreary realm.
Awaken the magic of home
Introducing the first of a magical scent collection with one of the world’s most beloved brands. These fragrances are made to open up your space to the possibilities of endless imagination.
What People Are Saying