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This scent evokes Cruella De Vil’s obsession with luxury and opulence as frozen cranberry and florals blend with smoky notes of incense, patchouli, and creamy cashmere woods.
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Top: frozen cranberry, red saffron, marigold
Middle: rose damanscenia, jasmine petals, incense
Bottom: patchouli, vanilla, cashmere woods, oakmoss
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.
Floral. Luxurious. Smoky.
It’s 1958 in muggy London. Roger and Anita are cozy in their peaceful flat with their affable dalmatians when, in an instant, a shadowy figure creeps into the threshold. Cruella drips with darkness as red saffron and frozen cranberry swirl around her murderous fingertips. Damask rose and jasmine petals mingle with dark incense as her exaggerated expressions and contorted movements become sharp and relentless. Her fur coat, deliciously soft with notes of vanilla, cashmere woods, and patchouli, brings a slight smokiness to match her crazed obsession with her devious, evil plan, no matter the cost.
Awaken the magic of home
Introducing the first of a magical scent collection with one of the world’s most beloved brands. These fragrances are made to open up your space to the possibilities of endless imagination.
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