Pura 4

Name: Pura 4
Brand: Pura
SKU: 900-00761
Price: 49.99 USD
Availability: InStock
Rating: 4.5 (327 reviews)

$34.99 $49.99

327 Reviews

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Fill space

Medium-to-large rooms:
Bedrooms, kitchens and living rooms

The Pura 4™ smart fragrance diffuser uses innovative smart features paired with premium, clean scents to give you the most modern, customized, and high-end scenting experience possible.

Build your Pura 4 set

Safe & clean scents

Pair with premium fragrances created with ingredients that are safe and clean
Long lasting

Puralast™ provides a long-lasting fragrance experience of up to 120 hours
Smart features

Adjust fragrance intensity, set schedules and timers, and more in the Pura app
Adaptive diffusion

Get a consistent scent experience based on the temperature in your home

Space-filling fragrance with Puralast

Puralast™ creates the best scenting experience you’ll find anywhere. With this technology, your diffuser learns from your feedback to efficiently fill your space with your desired scent intensity for up to 120 hours per smart fragrance vial.

Learn more

Automatic vial detection

Simply insert your smart fragrance vial and Pura 4 automatically detects the fragrance, creating a seamless swapping experience.

A consistent scenting experience

Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.

Smart schedules,
timers and more

Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app

Safe and clean scents

All our scents are created with clean ingredients and are safe for kids and pets. For more on what we do and don’t include in our scents, see the Pura Promise.

Pura Promise

Frequently asked questions

You can see a helpful side-by-side of the two diffusers on the comparison page.

Puralast technology allows your Pura 4 to diffuse each fragrance differently, optimizing your scenting experience. With new smart vials, Puralast utilizes fragrance-specific data, and accounts for the size of the room and your desired intensity, to intelligently scent your space for up to 120 hours. You can learn more about Puralast, here.

A smart vial is a new fragrance vial that communicates with Pura 4 to increase efficiency and deliver a consistent scenting experience. Smart vials work with Puralast technology to increase efficiency, making them last up to 120 hours.

Yes, only smart vials utilize Puralast technology. However, non-smart vials will still work with Pura 3 and Pura 4 diffusers.

Non-smart fragrance vials will still work with Pura 3 and Pura 4 diffusers. Simply scan the QR code on the fragrance vial or enter the 4 digit code in the app when adding a new fragrance in your diffuser.