Italia
$14.39 $17.99
Smart vials and Puralast™ technology work together to efficiently fill your space with your desired intensity, making fragrances last 20% longer. Learn More
Warming notes of incense and clove blend beautifully with spiced cardamom, vanilla, and orange blossom, bringing comfort to any space.
Get free shipping when you spend $20 or more, with free exchanges and extended returns through 1/31/25.
Top: cardamom
Middle: clove, orange blossom
Bottom: vanilla, incense
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.
Italia
Warm. Spiced. Creamy.
Imagine strolling through a small Italian town, the sun warm and the breeze light. The scent of exotic spices flows into the street from a bustling pasticceria filled with beautiful cakes and pastries. This dreamy scene inspired the fragrant blend of cardamom, vanilla, clove, incense, and bright orange blossom, that brings balance and comfort to every space.
Brooklyn Candle Studio
Inspired by nature and travel, moments and memories
Brooklyn Candle Studio strives to create captivating, dreamy scents inspired by the most beautiful things in life. Their simplicity and attention to detail help you experience love, luxury, and warmth while adding in your personal essence.
Frequently asked questions
This fragrance works in the Pura 4™ and Pura Plus™ home diffusers
The length of time a fragrance lasts varies based on factors like:
- Type of diffuser
- Room size
- Environmental conditions
- Fragrance type
- Intensity settings
With a Pura 4™, a fragrance vial typically lasts up to 6 weeks when using 2 vials on a schedule in a medium-sized room diffusing 6–8 hours per day at medium intensity.
With a Pura Plus™, a fragrance vial typically lasts up to 4 weeks when using 2 vials on a schedule in a large or open concept space under the same conditions.
Yes. Pura Plus™ uses advanced diffusion technology suited for large spaces, while Pura 4™ is designed for medium-sized rooms.
To maximize fragrance longevity, create schedules, set timers, and utilize the Away Mode feature. Running your diffuser when you’re home and turning it off when you’re away or asleep will help conserve fragrance.
Subscriptions are available in 4, 8, and 12-week intervals. If you diffuse less frequently or alternate fragrances, consider a longer subscription interval to ensure you always have scents on hand.
Both Pura 4™ and Pura Plus™ are designed to hold two fragrance vials, allowing you to alternate between two different fragrances throughout the day or week, which extends the life of both.
Your Pura app will notify you when it’s time to replace your vials. You can also monitor usage based on your schedule and intensity settings to estimate when new vials will be needed.
The average user typically operates a Pura diffuser for around 6 to 8 hours per day at medium intensity with two vials plugged using schedules to alternate between two fragrances.
Under these conditions, you can expect two scents to last:
- 6 weeks for a Pura 4™ in a medium-sized room
- 4 weeks for a Pura Plus™ in a large or open concept space
This duration can vary based on personal preferences, room size, and environmental conditions.
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Terms & Conditions
By purchasing this offer, you will be charged a monthly subscription amount for the fragrance(s) as shown on the final checkout page. You can cancel your subscription within 30 days and return your diffuser without penalty, otherwise you will be charged the amount initially discounted at its listed offer price for any cancellation prior to fulfilling the terms of the commitment. To cancel, contact support@pura.com. This offer cannot be combined with the Labor Day promotional discount. By clicking “Agree,” you acknowledge that you understand and agree to the full Offer Terms, Terms of Use, and Privacy Policy.
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