Safe. Eco-friendly. and oh-so premium.
The Pura Promise
We’re always in the pursuit of creating life-changing fragrances and products in a way that is safe for your entire family while also being environmentally and socially responsible.
Safe fragrances
Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information.
We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.
We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.
Always eco-friendly
Our fragrances are cruelty-free and created with responsibly sourced ingredients. We don’t test our fragrances on animals and we make every effort to protect and preserve the environment with each fragrance we create. We only buy from reputable companies that have a history of responsible sourcing.
Our clean standards
300+ clean, premium fragrances crafted to be safe for the whole family—including pets.
Premium fragrance
Our fragrances are designed by master perfumers using globally sourced ingredients compounded in the USA. The process of creating a premium home fragrance is a complex process that is very different from creating a fine fragrance—In fact, our in-house experts have invented our own way of diffusing fragrance that makes for an experience unlike anything you’ll find anywhere else.
Fair wages
We care about our employees and the employees of those we do business with. We pay our employees at market rates or above, and we only work with manufacturers and other business owners who pay their employees fair wages.