Being a subscriber comes with its perks

Save 20% on all subscribed fragrances

Change delivery date or cancel at any time, no fees

Earn 2x reward points on subscription orders

Upgrade your 1-year diffuser warranty to a lifetime warranty

Save 20% on subscriptions, always

With no fees and early access to new products and promotions, a fragrance subscription makes sense. Get started with our fragrance finder to see what scents work for you.

Find what you love

It’s easy to get started

Subscribe and save with a few easy steps:
• Purchase a diffuser
• Subscribe to your favorite scents
• Choose your delivery cadence

Curated for the scent enthusiast

Not sure what to pick? We’ve got you covered. Our curated subscriptions are hand-picked for the fragrance-obsessed who enjoy a surprise scent delivered each month. Just choose the scent category or brand and we’ll do the rest.

Scent your space

Give the gift of scent

We’ve made surprising your loved ones fun and easy. By gifting a custom diffuser and fragrance set, they'll have everything they need to start scenting.

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Fragrance guarantee

Don't like your new scent? Return it within 30 days and we'll send you one you'll love. Reminder: returned scent should be at least half full for an exchange.

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Frequently asked questions

The best reason to subscribe to fragrances is the discount. You get 20% off fragrances when you subscribe to any scents—no strings attached. Choose your delivery frequency, easily adjust or cancel your subscription, and swap fragrances using the Pura app.

Pura

To start scenting, you’ll need:

  • A Pura smart fragrance diffuser
  • A fragrance
  • A power outlet
  • A phone that will connect to the diffuser via Bluetooth
  • A high-speed home internet connection

Setting up Pura is easy—follow the steps in the Pura app to set up your diffuser.

Pura Car

To start scenting, you’ll need:

  • A Pura Car smart fragrance diffuser
  • A car scent cartridge
  • A USB-C power cord (included with purchase of your diffuser)
  • A power source
  • A phone that will connect to the diffuser via Bluetooth

Setting up Pura Car is easy—follow the steps in the Pura app to set up your diffuser.

The best way to manage your subscription is to log into your account on the website or Pura app. From there, you can edit your delivery schedule, cancel, or swap fragrances.

Your diffuser comes with a one-year manufacturing warranty. Fragrance subscribers receive the added benefit of a lifetime manufacturing warranty on their diffusers.

At Pura, we understand everyone has their own fragrance preference and we want to help you find your signature scent! This is why we provide the best policy for exchanging and returning items.