A home fragrance collection created to celebrate our partnership with Malala Fund—honoring the courage of girls everywhere who are pursuing their right to learn.

Pura x Malala Fund

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What we believe

Pura is a home fragrance company guided by purpose. We believe that education unlocks opportunity, fuels creativity, and strengthens communities, connecting us through a shared vision for a more equitable world. Our partnership with Malala Fund supports their mission to ensure all girls can access and complete 12 years of education.

Our shared commitment

For four years, we’ve stood alongside Malala Fund as they support local leaders in communities where barriers to girls’ education remain high. Their work strengthens locally-led solutions, equips girls with the tools to learn and lead, and helps build a future where every girl can dream.

Scents of Purpose

This collection is a love letter to the girls pursuing their right to learn and to the countries they call home. Inspired by Malala Fund’s work across Brazil, Pakistan, Nigeria, and Tanzania, we hope these scents transport you, stir your imagination, and unite us through shared purpose.

Meet the fragrances inspired by girls around the world

8% of net revenue from this collection supports Malala Fund's mission to ensure every girl has the opportunity to learn and lead.

Explore the stories behind each scent

We invite you on a journey through these four incredible countries—to wander beneath their skies, sit in their classrooms, and walk alongside girls and community leaders who are creating a brighter, more equitable future.

Brazil

In Brazil, Malala Fund supports education-champion networks working to reach more than 1.5 million out-of-school girls, tackling systemic barriers like racism, poverty and inequality. Their work uplifts young women leading change in their own communities and shaping a more equitable future. Inspired by girls’ courage and the vibrancy of Brazil itself, Brazil: Breath of Courage blends passionfruit, açaí, and coconut—a bright, uplifting scent that mirrors the creativity, warmth, and unstoppable energy of the girls driving progress.

Workshop with educator Liz Novais using theatrical language on the self-affirmation of identity and ancestry through the crown they wear on their heads.

Across Brazil, girls are showing what hope in action looks like. They are returning to school, advocating for their rights, and imagining futures filled with opportunity. Even in the face of inequity, they find ways to rise—encouraging one another, challenging old narratives, and proving that real change begins when girls are empowered to learn and lead.

Ayana (11 years old)

Brazil’s beauty is matched by its complexity, where girls from Black, Indigenous, and Quilombola communities often face the greatest barriers to education. Yet, through partnerships with locally led organizations, Malala Fund is helping turn obstacles into opportunities. These partners support girls as they navigate long distances, unsafe environments, and racial discrimination while also advocating for policies that make schools more equitable. Together, they are creating conditions where girls do more than access education. They learn, develop self-confidence, build community, and cultivate the skills needed to pursue their dreams.

Students participate in a safe space activity in Salvador

Quilombola communities, created by Afro-Brazilian people who forged safe, autonomous territories in the face of historical injustice, hold powerful stories of resilience and identity. Today, quilombola girls are carrying that legacy forward with pride. Supported by leaders at Malala Fund’s local partner, CONAQ, they are learning to advocate for education that reflects their culture and protects their rights. Their hope, strength, and vision are transforming both their communities and Brazil’s broader movement for racial and gender equity in schools.

Program participants with CONAQ

Brazil’s landscapes tell powerful stories of resilience and hope. In Salvador, vibrant markets pulse with color and music. In Recife, coastal winds carry everyday sounds and smells of community life. In the Amazon, lush jungles are home to some of the world’s most diverse ecosystems and the lungs of the planet. Malala Fund’s local partners work within these diverse contexts, helping girls draw strength from their communities, address real needs, and pursue an education that honors both their history and their future.

Salvador’s vibrant coastline

In the Northeast, Malala Fund’s locally led partners, like Odara, are reshaping what education can look like for Black girls. Through safe spaces, mentorship circles, and rights-based training, girls are gaining the confidence to advocate for change. Teachers and school leaders join them, learning how to build classrooms that reflect the culture, brilliance, and identity of every student. With Malala Fund’s partnership, this intergenerational leadership model is shifting mindsets, strengthening communities, and advancing a more just and joyful future for girls.

Odara group activity in Salvador

Malala Fund’s work grows stronger through the leadership of local partners and communities of Brazil. Parents, teachers, girl advocates, youth networks, and civil society groups unite to push for better policies, equitable schools, and lasting reforms. Whether at public hearings in Brasília, teacher trainings in Pernambuco, or girl-led advocacy sessions in quilombola territories, these community-led efforts show that when people move together, systems move too.

An art activity at Grupo Curumim’s office in Recife

Through partners like CONAQ and Grupo Curumim, girls who were once overlooked are now influencing national conversations. They draft policy recommendations, speak in hearings with the Ministry of Education, and advocate for racially just schools. Many come from rural or marginalized communities, yet they stand boldly at the center of Brazil’s movement for equity. With support from Malala Fund and local leaders, their voices are proving essential to building an education system where every girl can belong and succeed.

Program participant with CONAQ

Brazil is alive in every sense. The smell of guava trees warm in the sun. Passionfruit and acai piled high in open markets. Motorbikes weaving through afternoon traffic and kids playing futebol in narrow alleys. Women laughing and maracatu rhythms pulsing through the air. Coastal breezes carrying salt and sweetness. The heady smell of meat cooking over a fire. In quilombola villages, pottery dries in the heat as elders share stories beneath mango trees.

This layered world of color, culture, and connection—vibrant, complex, and hopeful—shaped the inspiration for Brazil: Breath of Courage, honoring the courage and joy of the girls building a more just future.

Tropical fruit at a market in Salvador

Across Brazil, Malala Fund’s locally led partners are working to build an education system rooted in equity—a blueprint for a fairer future where every girl can learn and lead. Their courage, advocacy, and unwavering belief in possibility shows us that Brazil: Breath of Courage is more than a scent. It’s a call to witness the bravery of girls shaping their futures, to honor the communities that nurture them, and to join a shared belief that learning can open every door.

Grupo Curumim in Recife

Brazil: Breath of Courage

Pura x Malala Fund

$11.99

Smells like:

Passionfruit
Acai
Coconut

Feels like:

Juicy
Fresh
Bright, tropical notes of passionfruit, acai, and coconut blend into a vibrant and fruity fragrance reminiscent of Brazil’s jungles and tropical fruits.
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Brazil: Breath of Courage

Nigeria

In Nigeria, Malala Fund is helping to remove the barriers that keep nearly five million girls out of school—working alongside local advocates to end child marriage, expand access to secondary education, and ensure every girl has the opportunity to learn.

Their commitment to empowering young women as changemakers, the creativity and tenacity of their work, and the spirit of courage and joy driving it inspired Nigeria: Hope for Tomorrow, a home fragrance that celebrates Nigeria’s vibrancy.

Students from Bomo who participate in programs funded by Malala Fund.

The northern Sahel region holds its own rhythm: red earth, towering baobab trees, and bright Nigerian fabrics. Through it all, girls travel the early-morning path to school, moving toward education that will open their world.

Members of a safe space in Bagaldi hosted by the Centre for Girls’ Education

In the markets of Abuja and the villages of Zaria, markets pulse with life. Fruit, vegetables, and an endless sea of scotch bonnet peppers spill across roadside stalls as vendors call out over the hum of movement. The air is dense with scent, noise, and energy—a place where every sense comes alive at once.

Much like the markets, of Abuja and Zaria, Nigeria: Hope for Tomorrow features a fruit forward scent. With notes of starfruit, ylang ylang, watermelon, and pineapple, it captures the light and determination of the girls building a brighter future for themselves and their communities.

A vendor slices watermelon at a market in Zaria, Nigeria

Meet Rumaisa’u from Bizara in Kaduna State—a young girl with a dream of becoming a doctor to serve women and girls. Her story shows how Malala Fund’s local partners empower girls to advocate for their education and pursue their dreams.

"I would like world to know my dreams and my dream is nothing other than becoming a gynecologist when I grow up. Because women do not find it comfortable to talk to or tell their actual problems to male gynecologists."-Rumaisa'u, student and advocate with Centre for Girls' Education

Rumaisa'u at a school in Bizara

In Zaria, Nigeria, Mama Habiba is rewriting what’s possible for girls. As a leader with Malala Fund’s partner, the Centre for Girls’ Education, she works tirelessly to remove the barriers that keep girls out of school and replace them with opportunity, confidence, and hope.

“Education is everything,” she says. “If they are given the opportunity, the sky is not the limit; it is the starting point for every girl.”

Every day, she and her team equip girls with the knowledge and confidence to lead within their communities and beyond. Mama Habiba’s leadership sits at the heart of Malala Fund’s mission, embodying the courage, creativity, and possibility that inspired the Pura x Malala Fund Collection—reminding us that when girls learn, the world rises with them. here.

“Girls understand the power of education—and they are working to open the school gates wide enough for every child to enter.” —Malala Yousafzai

Across Nigeria, Malala Fund is working with local partners, like the Centre for Girls’ Education, to turn this truth into reality for the nearly 9.5 million girls who are out of school.

Their bold, community-led work—and the lasting change it creates—inspired the spirit of this fragrance and the hope it carries.ere.

Centre for Girls’ Education hosting a classroom lesson

"I want to see every girl go back to school, whether she's dropped out or she's never been to school. I want to see all girls in school. To see them stand on their feet, empowered, educated. " -Aisha, girls’ advocate with Education as a Vaccine

We’re inspired by girls like Aisha who pursue their right to learn with courage and joy, local leaders who champion their dreams, and the communities that grow and evolve alongside them. Together, they are shaping a shared future filled with possibility, one that reminds us what’s possible when hope and action come together.

Aisha in the community of Bomo

"I want to see every girl go back to school, whether she's dropped out or she's never been to school. I want to see all girls in school. To see them stand on their feet, empowered, educated. " -Aisha, girls’ advocate with Education as a Vaccine

We’re inspired by girls like Aisha who pursue their right to learn with courage and joy, local leaders who champion their dreams, and the communities that grow and evolve alongside them. Together, they are shaping a shared future filled with possibility, one that reminds us what’s possible when hope and action come together.

Aisha in the community of Muchiya

Beauty lives in the details—the vibrant markets, the bold individuality of Nigerian fashion, and the sensory rush of daily life. Nigeria, alive with color, culture, and possibility, brims with intensity and spirit that inspires us at every turn.

Vendors at a market in Zaria

Across Nigeria, Malala Fund’s locally led partners are working to create an education system where every girl can learn in safety, pursue her ambitions, and shape her own future. Their determination—and the courage of the girls they support—inspired us to create Nigeria: Hope of Tomorrow. Fresh, dewy, and renewing, this fragrance honors the rich cultural traditions of Nigeria’s natural beauty and diverse communities.

May this scent draw you into their world, deepen your connection to their stories, and inspire a shared belief in a future where every girl can learn and lead.

Students from Bizara participate in a group activity hosted by Centre for Girls’ Education

Nigeria: Hope for Tomorrow

Pura x Malala Fund

$11.99

Smells like:

Starfruit
Ylang ylang
Pineapple

Feels like:

Natural
Watery
Earthy
This fresh, dewy scent combines notes of ripe starfruit, fragrant hyacinth, and the smell of the earth right after rain, representing Nigeria’s rainy seasons and steamy rainforests.
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Swap fragrances

Try something new with each order

Free exchanges & returns

If you don’t love your fragrance, we’ll replace it—on us

Lifetime warranty

Get lifetime coverage on your diffuser

Earn rewards points

Plus get early access to new fragrances and promotions

Change or cancel

Edit your shipment schedule or cancel anytime

Nigeria: Hope for Tomorrow

Tanzania

In Tanzania, Malala Fund and its local partners are helping girls stay in school, return to learning, and shape their futures by dismantling the barriers that stand in their way. Tanzania: Heart on Fire was inspired by the ritual of chai that brings women and girls together in connection and community. This fragrance celebrates cardamom, clove, and black pepper, embodying the warmth, strength, and unwavering determination of girls who learn, lead, and light the way for others.

Students in class at Buna Secondary school in Korogwe

From the buzzing coastal magic of Dar es Salaam to the Jacaranda trees dotting the plains of Arusha, Tanzania floods the senses with beauty. Markets are alive with color, families gather over warm cups of chai, and school children weave along winding village paths on their way to school.

A busy market in Dar es Salaam

Malala Fund’s local partners in Tanzania work alongside girls every day, using creative strategies such as media, arts, and community theater to challenge harmful norms and spark real behavior change. They pair skills training and entrepreneurial support with leadership development, giving girls the tools to advocate for themselves and their futures. Their work is grassroots, unwavering, and deeply rooted in community.

MEDEA hosts a film screening in Pwani village

As a result, students like Miriam are returning to school and daring to dream again. Their courage and hope embody the very core of Malala Fund’s mission and inspired the creation of the Pura x Malala Fund Collection.

With a radiant smile, Miriam told us, “Education has changed the way I see myself. I am now confident and self-aware.”

Miriam hopes to become an engineer, and her classroom is where she finds joy, encouragement, and friends who champion her aspirations as their own.

Miriam dances with classmates

Sud Said Lugazo, a volunteer with Hope 4 Young Girls, shared why he’s a passionate advocate for girls’ education. He has seen the power of education firsthand—and the future it can unlock.

“When girls are empowered through education, they become aware and inspired. I care because I believe we are all born equal."

Sud believes “we must invest in education to make good and strong families,” and that when society truly values girls’ learning, “we can achieve change.” For him, the motivation to volunteer is simple: “Education brings positive results. Without education, there is poverty. So when girls are given access to education, we build families, nations, and countries that are strong.”

Outside Arusha, the plains of northern Tanzania and the foothills of Mount Meru have been home to Maasai pastoral communities for centuries. Women pass with quiet grace, their handmade beadwork catching the sunlight as they walk to their homesteads through the untamed landscape. Nearby, at the regional girls’ boarding school, parents, leaders, and community members meet for PTA meetings facilitated by the Pastoral Women’s Council to identify challenges and create solutions. Pride radiates through the room as they support their daughters’ education, knowing that learning will preserve their culture and uplift the whole community.

Parents, educators and advocates addressing girls' needs together

Add your coIn Tanzania, progress is powered by collective action. Teachers, caregivers, and community mentors create learning environments where girls feel safe, supported, and free to dream.

“I tell the girls to stand for themselves and listen to their voice... They have to know education is the door, the door which can unlock any opportunities in the world. Education can help you to go anywhere you want to go.” - Salama Kikudo, Executive Director of Hope 4 Young Girls.ntent here.

Salama visits with students in Korogwe

From the white sand beaches and cerulean water of Zanzibar to the foothills of Mount Kilimanjaro, Tanzania’s landscapes are as diverse and breathtaking as the people who call them home. We’re inspired by the girls who pursue their education with steady resolve and bold dreams, by the local leaders who advocate on their behalf, and by the caregivers, families and communities who lift them up. Together, they’re shaping a future filled with possibility—one that reflects what becomes possible when hope, tenacity and collective action meet.

Students take a test at Lekule Girls Secondary School in Longido

Tanzania hums with contrast and life. In the villages, dawn rises with roosters crowing and motorcycle taxis weaving down dusty paths, while the sound of women talking and children playing on their way to school drifts through the air.

Cities pulse with dense traffic, the rumble of buses vying for passengers, and children playing soccer in open fields skirting the roads. The call to prayer rises into the evening while sweeping bats mark the coming dusk. Even the setting sun carries its own unmistakable scent, warm and unforgettable.

The sun sets on the community of Pwani

Tanzania: Heart on Fire draws from the cultural richness and stunning beauty of the girls and communities whose lives inspired its creation.

Notes of cardamom, clove, and black pepper honor the ritual of shared chai and the strikingly beautiful strength found across these landscapes. May this scent transport you into their world, deepen your connection to their stories, and inspire a shared belief in a future where every girl can learn and lead.

Black pepper at a market in Dar es Salaam

Tanzania: Heart on Fire

Pura x Malala Fund

$11.99

Smells like:

Cardamom
Clove
Black pepper

Feels like:

Fresh
Earthy
Aromatic cardamom and clove blend into fresh cedarwood to create a deliciously spicy, earthy fragrance, representative of spices used in Tanzania.
  • Save 20% when you subscribe

Subscribe & save 20%

Swap fragrances

Try something new with each order

Free exchanges & returns

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Lifetime warranty

Get lifetime coverage on your diffuser

Earn rewards points

Plus get early access to new fragrances and promotions

Change or cancel

Edit your shipment schedule or cancel anytime

Tanzania: Heart on Fire

Pakistan

In Pakistan, Malala Fund is working to reach more than six million girls who are out of secondary school, many in rural areas where long distances, high costs, and a lack of female teachers limit access to learning.

Malala Fund invests here because the potential for change is immense—it’s also Malala’s own birthplace. From the soaring peaks of Gilgit Baltistan to the Swat Valley where Malala grew up, Pakistan’s landscapes hold stories of endurance and hope.

Inspired by their strength and the beauty of the country itself, Pakistan: Future in Bloom blends mango, jasmine, and cedarwood, echoing the landscapes, traditions, and quiet courage of the girls pursuing their right to learn.

Students in Tharparkar

Malala Fund invests in Pakistan because local leaders know what girls need. Organizations like Thar Education Alliance and Blue Veins are rooted in their communities, working with parents, teachers, and political leaders to remove financial burdens, improve schools, and ensure girls can learn safely. Their strategies grow from lived experience, and their progress shows what is possible when change comes from within.

“Girls understand the power of education — and they are working to open the school gateswide enough for every child to enter.” - Malala Yousafzai

Malala visits with women from Pakistan

Across Pakistan, girls are becoming advocates for their own futures. Through programs supported by Malala Fund—from student councils in Balochistan to Saheli Circles in the mountains—girls learn their rights, build confidence, influence decisions, and lead community conversations on why education matters. Malala Fund’s partners help them build not just skills, but voice. They claim space in local forums and national hearings, rewriting expectations of what leadership looks like.

Their courage is reshaping expectations and inspiring families to see their daughters as leaders.

A Saheli Circle hosted by Innovate, Educate and Inspire Pakistan

Pakistan’s sensory world is unforgettable: the spice-laced air of bustling bazaars, the call to prayer floating through early-morning streets, the clatter of school vans, the calm of terraced fields at dusk, the generosity of neighbors sharing chai. These everyday moments, rich with texture and community, are the backdrop to girls’ journeys as they navigate barriers and pursue their right to learn.

A spice vendor at a market in Peshawar

In rural towns and mountain villages, progress often begins quietly—a mother walking her daughter to school, a teacher opening her classroom early, a neighbor offering a safe ride along a long dirt road. These daily small acts of care form the foundation of Malala Fund’s work in Pakistan, reminding us of the power that lies in small acts of community that have big impact.

Students in Tharparkar

Girls travel across wheat fields glowing at sunrise, through alleyways buzzing with morning markets, and along steep mountain paths where cedarwood scents the air. Each journey holds the realities they navigate—long distances, high costs, and limited resources—but also the hope they carry with them. Their stories inspired the grounding notes in Pakistan: Future in Bloom, a tribute to their unwavering resolve.

Students from Gilgit-Baltistan

In Pakistan, education is not just a personal milestone—it’s a transformation that ripples through families. A girl returning to school brings new confidence into her home, inspires siblings, and shifts the expectations of entire communities.

Malala Fund’s partners nurture these shifts, supporting girls whose achievements become a source of pride and a catalyst for generational change.

"If we look at the next generation, we must move forward, otherwise the next generation will remain the same as the current one. If we want change, we must become agents of change ourselves."-Uzma, advocate with Thar Education Alliance

Uzma in a classroom in Tharparkar

Pakistan is alive with rugged beauty: the mist rolling over dramatic peaks of mountains, the chatter of students gathered under banyan trees, the clatter of fruit carts, the call to prayer stretching across rooftops, and jasmine drifting through the night air. These sensory moments frame the lives of the girls Malala Fund supports—moments full of color, culture, and quiet courage.

Hunza Valley of Gilgit-Baltistan

Across Pakistan, Malala Fund and their network of local partners are planting the seeds of long-term change—advocating for stronger education budgets, building community trust, and creating safer, more inclusive schools. Their work grows from the ground up. Together, they reflect a country where hope persists, communities mobilize, and girls step into futures defined by possibility rather than barriers.

"Education is about belonging and liberation, grounded in our roots and shaping where we're going with care and courage." -Marvi Soomro, founder of Innovate, Educate, and Inspire Pakistan.

Marvi Soomro looking out over Hunza Valley

Across Pakistan, Malala Fund’s partners are building pathways toward a fairer education system where cost is not a barrier, girls in rural areas have real opportunities, and communities champion their daughters’ futures. Their work combined with the courage of the girls they support inspired us to create Pakistan: Future in Bloom. It’s a tribute to their quiet courage—a reminder that when girls learn, families, communities, and countries all become stronger.

Parveen, a Saheli Leader, mentor and advocate

Pakistan: Future in Bloom

Pura x Malala Fund

$11.99

Smells like:

Mango
Jasmine
Cedarwood

Feels like:

Juicy
Fresh
Juicy mango, sweet jasmine, and cedarwood meld into a fruity, slightly floral fragrance that highlights ingredient notes used and appreciated in daily Pakistani life.
  • Save 20% when you subscribe

Subscribe & save 20%

Swap fragrances

Try something new with each order

Free exchanges & returns

If you don’t love your fragrance, we’ll replace it—on us

Lifetime warranty

Get lifetime coverage on your diffuser

Earn rewards points

Plus get early access to new fragrances and promotions

Change or cancel

Edit your shipment schedule or cancel anytime

Pakistan: Future in Bloom

Malala Fund works to create a world where all girls can learn and lead. Founded by Nobel laureate Malala Yousafzai, the organization invests in local education leaders, advocates for policy change, and amplifies the voices of girls fighting for their right to education globally.

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Learn about Pura's partnership with Malala Fund

Our Commitment to Girls’ Education

In addition to our annual grant, 8% percent of net revenue from this collection will go directly to Malala Fund, helping power their work around the world and advancing the global movement to unlock opportunity and ensure every girl can learn.

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Across continents and cultures, a universal truth connects us all: when girls learn, the world transforms

The Pura x Malala Fund Collection is an invitation to go deeper. Through scent, we share stories from Brazil, Nigeria, Pakistan, and Tanzania that reflect the courage, creativity and leadership of girls shaping their futures through education. Explore the collection, discover the stories and inspiration behind each fragrance, and join the conversation across social. Together, we can celebrate the power of education to unlock opportunity around the world.

Explore the stories. Experience the impact.