A home fragrance collection created to celebrate our partnership with Malala Fund—honoring the courage of girls everywhere who are pursuing their right to learn.
Pura x Malala Fund
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What we believe
Pura is a home fragrance company guided by purpose. We believe that education unlocks opportunity, fuels creativity, and strengthens communities, connecting us through a shared vision for a more equitable world. Our partnership with Malala Fund supports their mission to ensure all girls can access and complete 12 years of education.
Our shared commitment
For four years, we’ve stood alongside Malala Fund as they support local leaders in communities where barriers to girls’ education remain high. Their work strengthens locally-led solutions, equips girls with the tools to learn and lead, and helps build a future where every girl can dream.
Scents of Purpose
This collection is a love letter to the girls pursuing their right to learn and to the countries they call home. Inspired by Malala Fund’s work across Brazil, Pakistan, Nigeria, and Tanzania, we hope these scents transport you, stir your imagination, and unite us through shared purpose.
Meet the fragrances inspired by girls around the world
8% of net revenue from this collection supports Malala Fund's mission to ensure every girl has the opportunity to learn and lead.
Explore the stories behind each scent
We invite you on a journey through these four incredible countries—to wander beneath their skies, sit in their classrooms, and walk alongside girls and community leaders who are creating a brighter, more equitable future.
Workshop with educator Liz Novais using theatrical language on the self-affirmation of identity and ancestry through the crown they wear on their heads.
Ayana (11 years old)
Students participate in a safe space activity in Salvador
Program participants with CONAQ
Salvador’s vibrant coastline
Odara group activity in Salvador
An art activity at Grupo Curumim’s office in Recife
Program participant with CONAQ
Tropical fruit at a market in Salvador
Grupo Curumim in Recife
Students from Bomo who participate in programs funded by Malala Fund.
Members of a safe space in Bagaldi hosted by the Centre for Girls’ Education
A vendor slices watermelon at a market in Zaria, Nigeria
Rumaisa'u at a school in Bizara
Centre for Girls’ Education hosting a classroom lesson
Aisha in the community of Bomo
Aisha in the community of Muchiya
Vendors at a market in Zaria
Students from Bizara participate in a group activity hosted by Centre for Girls’ Education
Students in class at Buna Secondary school in Korogwe
A busy market in Dar es Salaam
MEDEA hosts a film screening in Pwani village
Miriam dances with classmates
Parents, educators and advocates addressing girls' needs together
Salama visits with students in Korogwe
Students take a test at Lekule Girls Secondary School in Longido
The sun sets on the community of Pwani
Black pepper at a market in Dar es Salaam
Students in Tharparkar
Malala visits with women from Pakistan
A Saheli Circle hosted by Innovate, Educate and Inspire Pakistan
A spice vendor at a market in Peshawar
Students in Tharparkar
Students from Gilgit-Baltistan
Uzma in a classroom in Tharparkar
Hunza Valley of Gilgit-Baltistan
Marvi Soomro looking out over Hunza Valley
Parveen, a Saheli Leader, mentor and advocate
Malala Fund works to create a world where all girls can learn and lead. Founded by Nobel laureate Malala Yousafzai, the organization invests in local education leaders, advocates for policy change, and amplifies the voices of girls fighting for their right to education globally.
Learn about Pura's partnership with Malala Fund
The Pura x Malala Fund fragrance collection
Our Commitment to Girls’ Education
In addition to our annual grant, 8% percent of net revenue from this collection will go directly to Malala Fund, helping power their work around the world and advancing the global movement to unlock opportunity and ensure every girl can learn.
Learn moreDiscover more Scents of Purpose
Want to go deeper?
BLOG #1 - Impact at Pura
An introduction to Pura’s commitment to purpose-driven partnerships and how impact is intentionally woven into everything we build.
BLOG #2 - Scent Innovation for Impact
A look at how Pura is using its unique superpower of scent to amplify social impact.
BLOG #3 - Voices from the Field
Stories and insights from partners and practitioners highlighting the power of girls' education.
BLOG #4 - Malala Fund in Action
An exploration of Pura’s partnership with Malala Fund and how locally-led solutions drive change.
BLOG #5 - Imagine a Future
Our vision of what is possible when you invest in pursuit of a more just and equitable world.
Across continents and cultures, a universal truth connects us all: when girls learn, the world transforms
The Pura x Malala Fund Collection is an invitation to go deeper. Through scent, we share stories from Brazil, Nigeria, Pakistan, and Tanzania that reflect the courage, creativity and leadership of girls shaping their futures through education. Explore the collection, discover the stories and inspiration behind each fragrance, and join the conversation across social. Together, we can celebrate the power of education to unlock opportunity around the world.
Explore the stories. Experience the impact.
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