Formulated for the minimalist

Simplicity

We’re focused on scents in their simplest form to bring you everyday fragrances you love.

Scent meant to be enjoyed

Simplicity captures straightforward scent in an effortless, familiar way. With one single note as the focus for each scent, these fragrances give you the true power of fragrance in a minimalistic way. The Simplicity line can be enjoyed by everyone as it radiates refreshing, calming, and familiar scents through your home.

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Lemon Lemon - ingredients view
Car

Lemon

$10.39

Simplicity by Pura

106 Reviews

Lemon Lemon - ingredients view
Home Smart vial

Lemon

$9.59

Simplicity by Pura

677 Reviews

Coconut Smart Home Fragrance Refill, 10mL Coconut - ingredients view
Car

Coconut

$10.39

Simplicity by Pura

237 Reviews

Vanilla Smart Home Fragrance Refill, 10mL Vanilla - ingredients view
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Home Smart vial

Vanilla

$11.99

Simplicity by Pura

1,726 Reviews