Formulated for the minimalist

Simplicity

We’re focused on scents in their simplest form to bring you everyday fragrances you love.

Scent meant to be enjoyed

Simplicity captures straightforward scent in an effortless, familiar way. With one single note as the focus for each scent, these fragrances give you the true power of fragrance in a minimalistic way. The Simplicity line can be enjoyed by everyone as it radiates refreshing, calming, and familiar scents through your home.

Best Sellers

Coconut Car Set Coconut Car Set
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Coconut Car Set

$36.31 $47.98

Simplicity by Pura

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Simple Does It Set Simple Does It Set
Home Smart vial

Simple Does It Set

$55.34 $73.97

Simplicity by Pura

4.3 (997 Reviews)

Lemon Lemon
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$11.99

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4.5 (2 Reviews)

Lemon Lemon
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$9.59

Simplicity by Pura

4.6 (155 Reviews)