Building relationships has always been a key component for Pura, and that was huge in the beginning. They reached out to partners, and people started taking chances on the young guys who started a smart air freshener. They partnered with NEST New York, a major fragrance brand, helping them to get their name on the market, while also bringing us some of the yummy smells we have now. These partnerships have continued with Apotheke and Capri Blue to bring your home some of the scents you love, like Volcano and Cedar Leaf and Lavender, with many more to come.
Pura is powered by other key values; always challenge the status quo, and never take no as a final answer. Mindsets like this have pushed the early employees to continually work hard and long hours to develop the company into what it has become today. Pura believes in passion-filled employees who are talented and driven in the things they do, which is why they have seen the company grow and build into something great!
Pura created the first smart home scent diffuser in the world, with only the finest and purest ingredients so that we can give you the smells and feelings you want to create in the places that you love most. Without any worries or hassle! Pura is the intersection between technology and fragrance, that forms to your every need. Now it's in your hands, so how will you Pura?
Pura: Makes Perfect Scents.