New Smart vials and Puralast™ technology work together to efficiently fill your space with your desired intensity, making fragrances last 20% longer (Up to 120 hours). Learn More
Now lasts 20% longer with Puralast™
Warm blossoms and delicious fruits come together with sandalwood and musk for a full fragrance that evokes sweet bliss and sunshine.
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Top: sicilian orange, lush kiwi, peach nectar
Middle: orange flower, blush rose, lily of the valley, heliotrope, night blooming jasmine
Bottom: sandalwood, sultry musk
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.
Warm. Fruity. Sultry.
The Arizona sunshine comes out with orange blossom and peach, Lily of the Valley, sandalwood, and sultry musk. This fragrance represents all things warm and light, and makes all your senses come alive. Get on the sun’s rhythm with Signature Citrus.
Only good daes ahead
Dae is a haircare brand founded on the ideals of self care and simplicity. Inspired by the warm desert and luscious botanicals of Arizona, Dae and Pura fragrances bring magic to your routine from sunrise to sunset. Whether it's dawn, afternoon, or evening, Prickly Pear and the Signature Scent can brighten your mind and lighten your life.
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