New Smart vials and Puralast™ technology work together to efficiently fill your space with your desired intensity, making fragrances last 20% longer (Up to 120 hours). Learn More
Now lasts 20% longer with Puralast™
Pura is passionate about bringing the power of fragrance into your home with fragrances that are safe, beautiful, and make life better. These scents are selected monthly and flow with the seasons.
Winter Noir by Pura
Let’s Toast by Homesick
Havana Vanilla by Capri Blue
Morning Mint by Archipelago
Grapefruit by NEST New York
Palm Beach by Archipelago
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.