One scent. Every month. Expertly chosen.
Picked by Pura is our editorial-style subscription featuring a best-selling fragrance sent to you every month. Each scent is hand-selected by our fragrance experts based on seasonality and trends. It's discovery made effortless, with a little surprise built in.
*Additional terms apply
Safe & clean
Premium, IFRA-compliant fragrances safe for kids, pets, and the whole family.
Long lasting
Enjoy up to 30 days of premium scent when diffusing 2 fragrance vials for 6–8 hours per day.
Home compatible
This fragrance is designed to fit all Pura Home diffusers.
Safe & clean
Premium, IFRA-compliant fragrances safe for kids, pets, and the whole family.
Long lasting
Enjoy up to 30 days of premium scent when diffusing 2 fragrance vials for 6–8 hours per day.
Home compatible
This fragrance is designed to fit all Pura Home diffusers.
Scents of now
Frequently asked questions
All Pura fragrances are compatible with every home diffuser model, including the Pura Home Mini, Pura 4, Pura Home, and Pura Home Plus.
The length of time a fragrance lasts varies based on factors like:
Type of diffuser
Room size
Environmental conditions
Fragrance type
Intensity settings
With a Pura Home Mini™, a fragrance vial lasts about 30 days in a small space, diffusing 6–8 hours per day at medium intensity.
With a Pura Home™, a fragrance vial lasts about 22 days in a medium space, diffusing 6–8 hours per day at medium intensity.
With a Pura Home Plus™, a fragrance vial lasts about 14 days in a large or open concept space, diffusing 6–8 hours per day at medium intensity.
Fragrance longevity can vary slightly between diffuser models due to differences in airflow and diffusion technology, but all models are designed to provide consistent, long-lasting fragrance.