One scent. Every month. Expertly chosen.
Picked by Pura is our editorial-style subscription featuring a best-selling fragrance sent to you every month. Each scent is hand-selected by our fragrance experts based on seasonality and trends. It's discovery made effortless, with a little surprise built in.
*Additional terms apply
Safe & clean
Premium, IFRA-compliant fragrances safe for kids, pets, and the whole family.
Long lasting
Lasts up to 4 weeks in an average-sized vehicle diffusing for about 1 hour per day
Car compatible
This fragrance works in the Pura Car diffusers
Safe & clean
Premium, IFRA-compliant fragrances safe for kids, pets, and the whole family.
Long lasting
Lasts up to 4 weeks in an average-sized vehicle diffusing for about 1 hour per day
Car compatible
This fragrance works in the Pura Car diffusers
Scents of now
Frequently asked questions
This fragrance works in the Pura Car™ and Pura Car Pro™ diffusers
The length of time a fragrance lasts varies based on factors like:
- Car size
- Environmental conditions
- Fragrance type
- Intensity settings
With a Pura Car™, a fragrance cartridge typically lasts about 30 days in an average-sized vehicle diffusing for about 1 hour per day at medium intensity.
A fragrance cartridge lasts for a similar amount of time in both Pura Car™ and Pura Car Pro™ diffusers.