Pura 4 ™
$34.99 $49.99
DESIGNED FOR
Medium rooms:
Bedrooms, kitchens, and living rooms
The Pura 4™ smart fragrance diffuser uses innovative smart features paired with premium, clean scents to give you the most modern, customized, and high-end scenting experience possible.
Get free shipping when you spend $20 or more, with free exchanges and extended returns through 1/31/25.
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Safe & clean scents
Pair with premium fragrances created with ingredients that are safe and clean
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Long lasting
Enjoy 2 fragrance vials for up to 6 weeks when diffusing 6–8 hours per day Learn more
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Smart features
Adjust fragrance intensity, set schedules and timers, and more in the Pura app
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Adaptive diffusion
Get a consistent scent experience based on the temperature in your home
Diffusers for different spaces
A line of diffusers makes creating scentscapes in almost any space possible. Select the diffuser that’s right for the area you’re designing and customize it to fit your style, preferences, and routine.
Shop all diffusersAutomatic vial detection
Simply insert your smart fragrance vial and Pura 4 automatically detects the fragrance, creating a seamless swapping experience.
A consistent scenting experience
Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.
Safe and clean scents
All our scents are created with clean ingredients and are safe for kids and pets. For more on what we do and don’t include in our scents, see the Pura Promise.
Pura PromiseFrequently asked questions
The length of time a fragrance lasts varies based on factors like:
- Type of diffuser
- Room size
- Environmental conditions
- Fragrance type
- Intensity settings
With a Pura 4™, a fragrance vial lasts about 3 weeks in a medium-sized room, diffusing 6–8 hours per day at medium intensity.
With a Pura Plus™, a fragrance vial lasts about 2 weeks in a large or open concept space under the same conditions.
Yes. Pura Plus™ uses advanced diffusion technology suited for large spaces, while Pura 4™ is designed for medium-sized rooms.
To maximize fragrance longevity, create schedules, set timers, and utilize the Away Mode feature. Running your diffuser when you’re home and turning it off when you’re away or asleep will help conserve fragrance.
Subscriptions are available in 4, 8, and 12-week intervals. If you diffuse less frequently or alternate fragrances, consider a longer subscription interval to ensure you always have scents on hand.
Both Pura 4™ and Pura Plus™ are designed to hold two fragrance vials, allowing you to alternate between two different fragrances throughout the day or week, which extends the life of both.
Your Pura app will notify you when it’s time to replace your vials. You can also monitor usage based on your schedule and intensity settings to estimate when new vials will be needed.
The average user typically operates a Pura diffuser for around 6 to 8 hours per day at medium intensity with two vials plugged using schedules to alternate between two fragrances.
Under these conditions, you can expect two scents to last:
6 weeks for a Pura 4™ in a medium-sized room
4 weeks for a Pura Plus™ in a large or open concept space
This duration can vary based on personal preferences, room size, and environmental conditions.
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Terms & Conditions
By purchasing this offer, you will be charged a monthly subscription amount for the fragrance(s) as shown on the final checkout page. You can cancel your subscription within 30 days and return your diffuser without penalty, otherwise you will be charged the amount initially discounted at its listed offer price for any cancellation prior to fulfilling the terms of the commitment. To cancel, contact support@pura.com. This offer cannot be combined with the Labor Day promotional discount. By clicking “Agree,” you acknowledge that you understand and agree to the full Offer Terms, Terms of Use, and Privacy Policy.
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For orders over $50.00, select installments at checkout to split your purchase into 4 interest-free payments.
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