Best Sellers
$15.80 $19.75
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New Smart vials and Puralast™ technology work together to efficiently fill your space with your desired intensity, making fragrances last 20% longer (Up to 120 hours). Learn More
Get the best of the best, literally. These fragrances are just like it says—our premium, top-selling scents that prove over and over to give you the very best scenting experience.
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Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.
BEST SELLERS COLLECTION
Must-haves for your home
Best Sellers are picked from our most popular fragrances, change monthly, and follow the seasons, curating any space to match your personal aesthetic.
Picked by Pura
A premium subscription experience
Picked by Pura brings the power of scent to your home in an easy and exciting way. This hands-off approach helps you to experience the surprise element of a monthly scent delivery with premium fragrances chosen from our Marketplace. Save always by adding this to your monthly Pura subscription.
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