Quality Fragrances For Home and Car

See What Pura Owners Say About the Pura 4

45,810 Reviews

More sleek looking design than

More sleek looking design than the 3. Have not had any issues with the 4 and love the way it looks- stylish and clean!

-Sarah H.

Love this!

I felt I was constantly replacing or forgetting to replace my Glade plug ins or Air wick. Now I can control everything and the intensity all on the app!

-Susan B.

Better than the Pura 3

3Love the new Pura 4. It is a little more slim and discreet than Pura 3. The new adaptive diffusion and auto detection for your scents is awesome! I've always loved the convenience of the app and being able to control everything remotely. With the Pura 4, I don't have to be involved as much because it learns what my preferred settings are. I really love that Pura scents are safe and I don't have to worry about how they will affect my family or pets.

-Aleesa P.

Parents love it!!!!

Easy to set up and start. My elderly parents enjoy the scents and night light. They get compliments on the style and the smell of their apartment.

-Cynthia L.

I love Pura 4

I love my pura 4!! The diffuser is very easy to deal with, and on top of that, my scents are lasting longer! I've already placed an order to get another diffuser. Thank you Pura for this amazing experience!

-Antonio B.


Love seeing the product get such an amazing upgrade that provides such a unique experience! Such an intuitive upgrade so that I no longer need to scan my scents and open my app.


This Version

I love the updates on this version. Fragrances seem to last longer, and I enjoy that it automatically reads the fragrance upon installation.

-Shirley W.

Versatile and super easy to use...

I love that I can control the Pura from my phone, it tells me when my fragrance is low, it has a light you can adjust or turn off, and the plug can be adjusted for outlets that are up/down or sideways, and I LOVE the fragrances I chose!

-Merriah H.

"Pura’s Smart Home Fragrance Diffuser is a fun and easy way to set the mood, since they can connect it to their smartphone and adjust the intensity of the fragrance and set a weekly schedule." - Rolling Stone

"I love how Pura makes it so easy to control the way you use fragrance in your home with your phone."

“When people come over, the first thing they say is, ‘What is that?’ and right away, you’re like ‘it’s Pura,'”

"Diffusers are also a great candle alternative for dorm rooms and other places that don't allow open flames."

"Loooove scented candles, but realize having flames around kids is maybe not the best idea? Behold: The Pura Smart Diffuser."

Over 1,000,000 fragrance astronauts


Our guest bathroom might be dated and in major need of a renovation, but our @pura smart fragrance diffuser is the perfect touch to make it feel fresh and clean.


And in every corner you’ll find @pura hard at work creating serenity ☁️ 🪴 🧺


Nala might smell like the great outdoors after a day of adventuring, but @pura keeps our space smelling fresh.


I've been a Pura Stan since before I became a creator. Btw - the new Pura 4 is AMAZING