Natural is better, so only the freshest of plants, herbs, and fruits are used directly in Pura scents. We never use harmful chemicals or harsh ingredients.
Why Choose Pura?
Naturally Derived
Ethically Sourced
The ingredients used in Pura scents are from all over the world, taken straight from the source. Pura strives to give more than take, which is why we grow and extract in areas where we can have a positive social impact.
Premium Fragrance
Crafted by world-class perfumers and fragrance experts, Pura scents are of the highest quality made just for you. Designer-grade fragrances and brands you love are yours with the click of a button.
Pet & Kid Friendly
Pura makes scents for everyone—kids, pets, and sensitive noses included. Each scent is tested by fragrance reviewers and scientists to ensure that the you can all smell safely.
Over 15,000 5 star reviews
100,000 homes & counting
Fragrance for everyone
Brand That’s Easy to Love
With clean fragrance, scents for everyone, and partnerships with your favorite fragrance brands, what’s not to love? Pura was built with you in mind to give you the ideal scenting experience that is unlike anything else on the market.
Your favorite scents
Love Your Choice
If you don’t love a scent, you can easily exchange a fragrance within 30 days of your purchase. Pura encourages you to love your choice and feel satisfied that the scent of your home is a great addition to who you are, so get the right one for you!
Choose your strength
Adjust the Scent Intensity
Great scents are better when they’re at the perfect power for you. Adjust the scent intensity with your Pura so you never have too much or too little fragrance, and make the good smells last as long as you’d like them to.
Clean, Designer Grade Fragrances
Pet & Kid friendly
Safe for you & your family
Gluten free & Vegan
100% free of animal products
Sustainably Sourced
Eco-friendly, safe ingredients