Clean Fragrance + Technology

Smart Home Diffuser

Clean Fragrance + Technology

Smart Home Diffuser

Over 14,000 5 star reviews

300,000 homes & counting


Why Choose Pura?

Naturally Derived

Natural is better, so only the freshest of plants, herbs, and fruits are used directly in Pura scents. We never use harmful chemicals or harsh ingredients.


Ethically Sourced

The ingredients used in Pura scents are from all over the world, taken straight from the source. Pura strives to give more than take, which is why we grow and extract in areas where we can have a positive social impact.

Premium Fragrance

Crafted by world-class perfumers and fragrance experts, Pura scents are of the highest quality made just for you. Designer-grade fragrances and brands you love are yours with the click of a button.


Pet & Kid Friendly

Pura makes scents for everyone—kids, pets, and sensitive noses included. Each scent is tested by fragrance reviewers and scientists to ensure that the you can all smell safely. This is the best diffuser for a classroom.

Pura Smart Device

$44

INTUITIVELY EASY

Control From Your Phone

You don't need any more hassle, just one app that does everything for you to create the ideal scent experience. Control the broad Pura features simply with a swipe, and let technology do the rest.

CHOOSE YOUR STRENGTH

Adjust the Scent Intensity

Great scents are better when they’re at the perfect power for you. Adjust the scent intensity with your Pura so you never have too much or too little fragrance, and make the good smells last as long as you’d like them to.

LOOKS AS GOOD AS IT SMELLS

Clean, Professional Design

A modern yet classic design, the sleek device adds to every room without taking anything away. The barely-there diffuser grabs your attention with fragrance, then keeps your admiration with the simplistic design and beautiful packaging.