Pura x Pantone
Transforming the Pantone Color of the Year 2025 into fragrance
Pantone Color of the Year 2025 Set
This limited edition set features a diffuser in Pantone Color of the Year 2025, Mocha Mousse, as well as two exclusive fragrances—Mocha Moments and Mocha Suede—inspired by the sophisticated hue. Smell PANTONE 17-1230 Mocha Mousse now with this experiential set.
Shop nowConnecting color and fragrance
At first glance, color and scent might not seem very connected. But as we dig into these two elements and the senses that enable us to perceive them, it becomes clear that they’re more related than initially thought.
Smelling color
What does color smell like? Our experiences are multisensory—very rarely do we use just one sense at a time to experience different moments. The Pura x Pantone collaboration is a creative exploration of color experienced as scent and the roles these two elements play in design.
From color to scent
Transforming color into a fragrance—or two—takes creativity, imagination, and even emotion. To translate PANTONE 17-1230 Mocha Mousse into fragrances Mocha Moments and Mocha Suede involved collaboration between expert perfumers and designers thinking in unconventional, multisensory ways.
Designing with color and scent
The Pura x Pantone collaboration invites you to integrate color and fragrance in your space, creating a purposeful design that blends these elements in thoughtful ways. Using scent in design should be a skillful part of the creative and design process—on par with color, texture, furniture, fixtures, sound, and lighting.
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Design your own scentscape
Transform your space with smart home and car diffusers paired with premium fragrances. Start with the right diffuser for your space, and then choose fragrances from the marketplace based on the aesthetic, mood, and moment you’re trying to create.
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