Smell is the most powerful, yet least appreciated of the five senses.
James Harden is changing that.
A genius controls the environment.
A legend creates it.
A genius controls the environment.
A legend creates it.
Smell is the most powerful, yet least appreciated of the five senses.
James Harden is changing that.
INTRODUCING
BY PURA
THE CREATORS
James Harden
An inspiration both on and off the court, James is recognized across the globe as a legend, not only in sport, but also in the world of fashion.
"Life is to be lived every moment of every day. So whatever you're doing, make sure you're all in. And make sure it's authentically you. That's the secret to success. And to me, that's the definition of true style."
Laurent LeGuernec
Hailing from France, Laurent is a world-renowned perfumer at IFF who has created and collaborated on over 300 fragrances such as: Michael by Michael Kors, Dolce Floral Drops by Dolce & Gabbana, and Bond No. 9 NY.
"I was inspired by the way in which James takes risks to create his own fashion style in a very daring way. I wanted to represent that through different textures, tones and colors blended into a fragrance that felt fresh, new and above all bold."
"I was inspired by the way in which James takes risks to create his own fashion style in a very daring way. I wanted to represent that through different textures, tones and colors blended into a fragrance that felt fresh, new and above all bold."
THE CHEMISTRY
The most significant things in life are often the most subtle.
The science behind the smell is real.
Some scents, like Ginger Oil from Madagascar, and Patchouli from Indonesia, are known to enhance feelings of self worth, decision-making, and mental balance.
Others, like petitgrain from Tunisia, and Clary Sage from France, have been linked to increased brain activity, mindfulness, and healing.