Moodcast

How it started

Moodcast was born from a love of how fragrance makes you feel. We offer three distinct fragrance collections: Vibes, Persona, and Night & Day. The Vibes collection brings the most memorable moments from the past back to life. The Persona collection honors all that we are in the present, expressing different sides of our personalities. And the Night & Day collection is future-looking, helping us set intentions for the night and day ahead.

How it’s going

Our fragrance creation starts with a feeling we want to capture. We explore the feeling, using language and imagery to color it, give it depth, and help it become that much more tangible. We work alongside veteran perfumers who lend their incomparable magic to bring the desired feeling to life. Sometimes lightning strikes and the feeling is captured on the first go. More often, time is taken to edit and perfect the blend to truly capture the mood once stuck in our mind.

We love the innovation behind Pura, the way that people can experience fragrance in a completely modern way. You can pick your intensity level and have fragrance filling your home before you even set foot inside—that’s a mood.