“Life is to be lived every moment of every day. So whatever you're doing, make sure you're all in. And make sure it's authentically you. That's the secret to success. And to me, that's the definition of true style."
Who is James Harden?
Icon James Harden is recognized across the globe as a legend on and off the court, especially in the world of fashion. Taking risks in daring ways with his own style was the ultimate inspiration for his signature scents, 13-Relaxation and 13-Confidence, created with world-renowned perfumer Laurent Bruyere. Both fragrances were curated as reminders to prioritize relaxation and believe in yourself, a true nod to his brand.
James Harden Scents
Partnering with Pura gives Harden fans an elevated, smart way to experience his brand. Bold and powerful, grounding and smooth—his fragrances are designed with your home in mind because cooling down and refreshing your space is just as important as how you perform at your peak.
“Life is to be lived every moment of every day. So whatever you're doing, make sure you're all in. And make sure it's authentically you. That's the secret to success. And to me, that's the definition of true style."