Bloom wherever you are

Floral Street

Powered by flowers and inspired by London, all of our luxury fragrances are clean, fresh, and inviting, empowering you to ‘scentscape’ your life.

Sustainably Chic

Founder and beauty industry veteran Michelle Feeney has always found inspiration in urban, British women. Floral Street was created with them in mind: a collection of incredible fragrances that are strong, confident, and inquisitive. We’ve combined that energy with our Pura fragrances to create mood-enhancing and unforgettable scents that let you experience botanical fragrance in a brand new way.