Makes Perfect Scents
Not All Fragrance Is Created Equal
From the very beginning, the vision of Pura was to have scents with worry free ingredients that would be safe around children, pets, and well everyone. The government allows quite a bit of harmful things to be put into fragrances, and a lot of companies take advantage of that because it is easier. As a brand we came up with new technology that allows us to produce fragrance that does not contain any harsh ingredients. Each ingredient that goes into our fragrances is tested and made sure that it is of the highest quality, and in the purest form possible.